GihanPerera.com/focalpoint Chris Pudney Gihan Perera

Free builds community

Free builds reputation

Two kinds of free

Dan Ariely – Predictably Irrational 10 cents 50 cents

Dan Ariely – Predictably Irrational 10 cents 50 cents 5 cents 45 cents

Dan Ariely – Predictably Irrational 10 cents 50 cents FREE 40 cents

Make money through your content, not from your content

Susan Boyle video

Chris – Offload Online

Open Source

If you can’t beat them, join them!

Freeconomics

Universities Obsolete by 2020? David Wiley Professor of psychology and instructional technology Brigham Young University

How will universities survive?

Free mium Free Sample 99% 1%

Flickr vs Flickr Pro

Gillette shavers – free sample Photo by andy_page at Flickr

Just out of the goodness of their hearts

Paying users for free

Actions - Consumers Look for the free version Consider paying the freemium What’s the catch?

Look for the free version

Consider paying the freemium

What’s the catch?

Actions - Publishers Do more free stuff Who else is doing it free? Charge for experiences

Do more free stuff

Who else is doing it free?

Charge for experiences

The Focal Point Podcast GihanPerera.com/focalpoint