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Web 2.0 takes publishing out of the hands of a few and puts it in the hands of the many. Google is a free search engine; Wikipedia is a free encyclopedia; YouTube lets you be a movie producer; Blogger ...

Web 2.0 takes publishing out of the hands of a few and puts it in the hands of the many. Google is a free search engine; Wikipedia is a free encyclopedia; YouTube lets you be a movie producer; Blogger gives you your own newspaper column; iTunes gives you your own radio station; and Flickr lets you be a photographer. And all of these services are free. Is everything that's any good now free, and is everything that's free any good? More importantly, from a business perspective, will free destroy your business - or can you use it to boost your business?

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Free Presentation Transcript

  • 1. GihanPerera.com/focalpoint Chris Pudney Gihan Perera
  • 2.  
  • 3. Free builds community
  • 4. Free builds reputation
  • 5. Two kinds of free
  • 6. Dan Ariely – Predictably Irrational 10 cents 50 cents
  • 7. Dan Ariely – Predictably Irrational 10 cents 50 cents 5 cents 45 cents
  • 8. Dan Ariely – Predictably Irrational 10 cents 50 cents FREE 40 cents
  • 9. Make money through your content, not from your content
  • 10.  
  • 11. Susan Boyle video
  • 12. Chris – Offload Online
  • 13. Open Source
  • 14. If you can’t beat them, join them!
  • 15.  
  • 16. Freeconomics
  • 17. Universities Obsolete by 2020? David Wiley Professor of psychology and instructional technology Brigham Young University
  • 18.  
  • 19. How will universities survive?
  • 20. Free mium Free Sample 99% 1%
  • 21. Flickr vs Flickr Pro
  • 22. Gillette shavers – free sample Photo by andy_page at Flickr
  • 23. Just out of the goodness of their hearts
  • 24. Paying users for free
  • 25.  
  • 26. Actions - Consumers
    • Look for the free version
    • Consider paying the freemium
    • What’s the catch?
  • 27. Actions - Publishers
    • Do more free stuff
    • Who else is doing it free?
    • Charge for experiences
  • 28. The Focal Point Podcast GihanPerera.com/focalpoint