Framing Your Message for Maximum Engagement

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Framing Your Message for Maximum Engagement

  1. 1. Gihan Perera Thought Leaders Conference Sydney, Australia February 2009
  2. 2. Enrolment
  3. 3. 20 cents 90 cents
  4. 4. 20 cents 90 cents 10 cents 20 cents
  5. 5. 20 cents 90 cents 5 cents 15 cents
  6. 6. 20 cents 90 cents 1 cent 11 cents
  7. 7. 20 cents 90 cents FREE 10 cents
  8. 8. benefits authority fit urgency
  9. 9. benefits “Why this?” authority urgency
  10. 10. benefits authority urgency
  11. 11. “Why you?” authority
  12. 12. authority
  13. 13. “Why now?” urgency
  14. 14. urgency
  15. 15. “Why me?” fit
  16. 16. Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, fit
  17. 17. Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, fit safe return doubtful.
  18. 18. Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, fit safe return doubtful. Honour and recognition in case of success. E. Shackleton
  19. 19. benefits authority fit urgency
  20. 20. Find o u more a t bout www.GihanPerera.com me Join th e First S tep Me m b www.FirstStepCommunity.info e Comm r unity

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