Framing Your Message for Maximum Engagement - Presentation Transcript
Gihan Perera
Thought Leaders Conference
Sydney, Australia
February 2009
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benefits
authority
fit
urgency
benefits
“Why this?”
authority
urgency
benefits
authority
urgency
“Why you?”
authority
authority
“Why now?”
urgency
urgency
“Why me?”
fit
Men wanted for hazardous
journey. Small wages, bitter
cold, long months of complete
darkness, constant danger,
fit
Men wanted for hazardous
journey. Small wages, bitter
cold, long months of complete
darkness, constant danger,
fit
safe return doubtful.
Men wanted for hazardous
journey. Small wages, bitter
cold, long months of complete
darkness, constant danger,
fit
safe return doubtful. Honour
and recognition in case of
success. E. Shackleton
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urgency
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