Do you know the Internet has changed your business, but you don’t know how? And – more importantly – perhaps you don’t know what to do about it.
Unfortunately, most businesses don’t know the rules have changed. They think Internet marketing is about branding, hype, advertising, mass markets, needs, traffic, transactions, copywriting and better products and services.
It’s not. It’s about personality, value, reputation, niches, wants, communities, connections, buying frames and better experiences.
If you’re a business owner, you must change your business to stay ahead.
My new book "Fast, Flat and Free" shows you what has changed, and helps you create a practical strategy to take advantage of the incredible opportunities.