Florida Georgia Line
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Florida Georgia Line

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Fandom and Audience Engagement

Fandom and Audience Engagement

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Florida Georgia Line Presentation Transcript

  • 1. Florida Georgia Line is an American country music duo composed of Tyler Hubbard (Monroe, Georgia) and Brian Kelley (Ormond Beach, Florida)
  • 2. • Facebook (https://www.facebook.com/floridageorgialin e) • Twitter (https://twitter.com/FLAGALine) • MySpace (https://myspace.com/fgline) • Instagram (http://instagram.com/flagaline#) • YouTube (https://www.youtube.com/user/floridageorgi aline) • iTunes • Bandsintown • http://floridageorgialine.com/
  • 3. Florida Georgia Line has very large online communities surrounding them which includes 2,609,123 people who “Like” them on Facebook, 885,000+ followers on Twitter, 132,618 followers on Instagram, 36,487 subscribers on YouTube, and 4,395 people that are connected to on MySpace.
  • 4. These online communities are supported by FGL’s enormous fan base as the band continuously interacts with them through these various social media websites
  • 5. 1. 2. 3. 4. Find Your Audience Post Meaningful, Sharable Content Engage Your Current Fans Continue the Social Push IRL, Hand Out Swag, Put Up Flyers 5. Post Consistently
  • 6. I feel that Florida Georgia Line has found their audience. As country music has recently become more mainstream than it has ever been, FGL has embraced the change and taken complete advantage of it. They have developed into one of the most successful new bands over the past year
  • 7. Florida Georgia Line posts a lot of thanks to their fans for their awesome success, pictures of themselves on tour, “shout outs” to other artists and congratulating them on their success’, information on upcoming events and promotions, and sneak peaks to new song and video releases
  • 8. Florida Georgia Line engages their current fans through interacting with them on various social media websites, going on tour and playing numerous concerts across the continent, holding meet and greets with fans, hosting on Sirius satellite radio, and they have even just announced their own FGL Cruise!
  • 9. FGL keeps its fans engaged online during live performances by getting them to tweet during performances and events. It has been extremely effective as it helps promote themselves even while they are in the middle of a concert or appearance.
  • 10. Florida Georgia Line posts on Twitter daily, and almost once a day on Instagram. You can tell that they are the ones actually doing the posts because they are in the majority of the pictures showing their fans what they do during their everyday lives.
  • 11. That Is How They Roll…