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Monday, January 24, 2011
O.I.M. (ONLY INDY MUSIC) IS A RETAIL STORE FOR INDEPENDENT                ARTIST TO SELL CDS AND MERCHANDISE TO LOCAL FAN ...
.                            FIRST MAJOR INDEPENDENT ARTIST RETAIL STORE                  SPECIFICALLY TARGET THE MARKET O...
STRENGTHS                                                                                   CORPORATE AFFECT        LEGIBL...
CONCERNS                                           SYMBOL MAY DISCOURAGE AGGRESSIVE MUSIC                           THIS P...
O.I.M. IS PROTECTABLE ACCORDING TO USPTO.GOV                               FALLS INTO A “DESCRIPTIVE” CATEGORY.Monday, Jan...
LAWS OF SHAPE AND COLOR   THE COLOR RED ATTRACTS THE EYE                           H O R I Z O N T A L                    ...
THIS IS AN EFFECTIVE LOGO BECAUSE:                           •THE LAWS OF SHAPE AND COLOR ARE FOLLOWED                    ...
THE LOGO IS IN THE CATEGORY WORDMARK                                                     IT REFLECTS O.I.M BY:            ...
#1 COMPETITOR:                       CD BABY IS THE LARGEST ONLINE DISTRIBUTOR OF                                    INDEP...
INSPIRING LOGOMonday, January 24, 2011
OTHER INSPIRING LOGOSMonday, January 24, 2011
O.I.M.’S MISSION:              OUR MISSION IS TO PROVIDE OUR CUSTOMERS DIRECT ACCESS TO                 THE BEST INDY ARTI...
HOW TO MEET OBJECTIVES                                       •CREATING BENEFITS FOR ARTISTS                               ...
Monday, January 24, 2011This is an easy to remember and effective tagline because it speaks directly to independent artist...
Monday, January 24, 2011THANKS FOR INQUIRING ABOUT O.I.M.
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GIGI DOWELL-OIM BRANDING PROJECT

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ONLY INDY MUSIC (O.I.M.) BRANDING PROJECT (WITH SPEAKER NOTES)

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Transcript of "GIGI DOWELL-OIM BRANDING PROJECT"

  1. 1. Monday, January 24, 2011
  2. 2. O.I.M. (ONLY INDY MUSIC) IS A RETAIL STORE FOR INDEPENDENT ARTIST TO SELL CDS AND MERCHANDISE TO LOCAL FAN BASE.Monday, January 24, 2011
  3. 3. . FIRST MAJOR INDEPENDENT ARTIST RETAIL STORE SPECIFICALLY TARGET THE MARKET OF INDEPENDENT ARTISTS GIVE INDEPENDENT ARTIST IN STORE DISTRIBUTION GIVE ARTIST CONTROL OF THEIR MUSIC PROVIDES ARTIST EDUCATION ON THE ENTERTAINMENT INDUSTRY PROVIDES PLATFORM FOR ARTISTS TO HAVE IN-STORE PERFORMANCESMonday, January 24, 2011The name O.I.M (ONLY INDY MUSIC) specifically targets the market of independent artists. As an independent artist, I have often been asked“Where can I purchase your CDS”? I keep product in my possession for this purpose, but would love the opportunity to sell product in a niceupscale retail location. Most independent artists only options are to sell “out of the trunk” and or Mom and Pop Music stores because they have nodistribution deal. O.I.M. will be the first major independent music store for this type of artist, giving more control over their music.
  4. 4. STRENGTHS CORPORATE AFFECT LEGIBLE ARTISTIC DESIGN ACRONYM SPELLED OUT SOFT COLORS MUSIC NOTE SUGGESTIVE OF THE TYPE OF COMPANY FUTURISTIC FONTMonday, January 24, 2011
  5. 5. CONCERNS SYMBOL MAY DISCOURAGE AGGRESSIVE MUSIC THIS PHRASE MAY BE SHORTENED TO ONLY INDYMonday, January 24, 2011
  6. 6. O.I.M. IS PROTECTABLE ACCORDING TO USPTO.GOV FALLS INTO A “DESCRIPTIVE” CATEGORY.Monday, January 24, 2011
  7. 7. LAWS OF SHAPE AND COLOR THE COLOR RED ATTRACTS THE EYE H O R I Z O N T A L I N S H A P E YELLOW IS A BRIGHT NEUTRAL COLOR THAT STANDS OUTMonday, January 24, 2011
  8. 8. THIS IS AN EFFECTIVE LOGO BECAUSE: •THE LAWS OF SHAPE AND COLOR ARE FOLLOWED •THE LOGO IS SPECIFIC IN DEMOGRAPHIC •THE LOGO ATTRACTS MALE AND FEMALE •THE LOGO TEXT IS APPEALING •THE LOGO IS EASY TO READMonday, January 24, 2011
  9. 9. THE LOGO IS IN THE CATEGORY WORDMARK IT REFLECTS O.I.M BY: TARGETING INDEPENDENT ARTISTS HAVING AN ARTISTIC/CORPORATE APPROACH TARGETING A YOUNGER DEMOGRAPHICMonday, January 24, 2011This logo is in a wordmark category and targets age demographics of 16-35 yr. old artists who’s desire is to build their music brandindependently. The logo’s strong text signals corporate stability with the cleft note and vegetation showing an artistic side of the business.
  10. 10. #1 COMPETITOR: CD BABY IS THE LARGEST ONLINE DISTRIBUTOR OF INDEPENDENT MUSIC BROWN: NEUTRAL COLOR DOESN’T REALLY STAND OUT RETRO ART: PLAYFUL TEXT: ATTRACTING LIBERAL ARTISTS FOR YOUNGER DEMOGRAPHIC YELLOW AND WHITE ARE SIMPLE TAGLINE: NEUTRAL/STAND OUT COLORS NOT REALLY UNIQUE HORIZONTAL LOGOMonday, January 24, 2011
  11. 11. INSPIRING LOGOMonday, January 24, 2011
  12. 12. OTHER INSPIRING LOGOSMonday, January 24, 2011
  13. 13. O.I.M.’S MISSION: OUR MISSION IS TO PROVIDE OUR CUSTOMERS DIRECT ACCESS TO THE BEST INDY ARTIST, PROVIDE LOCAL DISTRIBUTION FOR PASSIONATE INDY ARTISTS, WHILE EDUCATING ARTIST ON HOW TO GAIN TOTAL CONTROL OF THEIR MUSIC.Monday, January 24, 2011This statement will be communicated to all potential independent music clients, employees and customers. This statement is based on directionand passion. This statement is unique because it addresses the needs of the both our customers and what Indy artists want. No company isproviding this level of opportunity.
  14. 14. HOW TO MEET OBJECTIVES •CREATING BENEFITS FOR ARTISTS •STRONG MARKETING/ADVERTISEMENT •PROVIDING NEW OPTIONS FOR INCOME •ARTISTS’ EDUCATED ON MUSIC BUSINESS •IN STORE PERFORMANCES TO SOLICIT FAN BASE/CUSTOMERS •ARTISTS’ WORD OF MOUTHMonday, January 24, 2011O.I.M. will meet its objectives by creating strong marketing and advertising campaigns, artist word of mouth advertising, providing educationbenefits and income options for our artists with in-store performances to solicit fan base which will become customers of the store.
  15. 15. Monday, January 24, 2011This is an easy to remember and effective tagline because it speaks directly to independent artists and gives authority to take control of their music.It fits the logo because this store is for the indy artist only and this has the potential to create a cult like following by creating group think. TheO.I.M tagline is imperative and empowering.
  16. 16. Monday, January 24, 2011THANKS FOR INQUIRING ABOUT O.I.M.
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