CIOL Target Group & Solutions


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To get an overview regarding CyberMedia\'s online reach and initiatives view his ppt and if more specifications contact me :)

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  • CIOL Target Group & Solutions

    1. 1. CIOL Target Group Enterprise - SMB - Developer Reseller - Enthusiast
    2. 2. CIOL - CyberMedia India Online Ltd. <ul><li>Positioning </li></ul><ul><ul><li>India’s largest & most comprehensive IT portal </li></ul></ul><ul><li>Key strengths </li></ul><ul><ul><li>First focused web site for IT in India (1996) </li></ul></ul><ul><ul><li>Belongs to CyberMedia Group : Established in 1982, It’ s South Asia's largest specialty media house </li></ul></ul><ul><ul><li>CIOL Network Comprises of some of the leading magazine sites like: </li></ul></ul><ul><ul><ul><li>Dataquest </li></ul></ul></ul><ul><ul><ul><li>PC Quest </li></ul></ul></ul><ul><ul><ul><li>Voice & Data </li></ul></ul></ul><ul><ul><ul><li>Living digital </li></ul></ul></ul><ul><ul><ul><li>DQ Channels & DQ Week </li></ul></ul></ul><ul><ul><li>Addressing the needs of entire IT community </li></ul></ul><ul><ul><li>More than 44 million page views a month, 1.2 million unique visitors </li></ul></ul>
    3. 3. CIOL as a Brand <ul><li>Interactive and dynamic platform for top enterprise professionals, solution providers, vendors and end users. </li></ul><ul><li>A panel of expert, reputed authors and industry observers address the issues of each community </li></ul><ul><li>The entire online content is delivered in all the three formats viz. Audio,Video,Text. </li></ul>
    4. 4. Audience IT Professionals Large enterprises Entrepreneurs Small and medium businesses Government & Public sector Software companies Students Enthusiasts IT products and solutions intermediaries
    5. 5. 1200 CIOs of Large Enterprises 20,000 CXO’s of Small and Medium Enterprises 65,000 Opt-in Enterprise Community 1,20,000 Opt-in Developer Community 1,50,000 Opt-in Enthusiast Community 35,000 Opt-in Reseller Community SNAPSHOT 7000 Pages of Content p/m 1.2 Million Unique Visitors p/m 44 Million Page views p/m
    6. 6. Products & Services Re-sellers Developer Special Solution: Custom Sites, WPDL, Web Cast Sponsorship: Edit brands, Edit Specials, Columns, Content Sections Enterprise Connect Awards SMB Forum Events C-Change (Feb 09) Click Here Banner Ads & Innovative ads Direct Mkg: eDM & Newsletter Ads Customized Events Custom Publishing: Content rich Case Study, Newsletter etc. Enterprise SMB Community
    7. 7. Enterprise community :- 65000 Enterprise community consists of the decision makers /senior management of enterprises mainly consists of the CIO’s/CTOs, IT heads, MIS managers, EDP managers, MR Heads from various industries like IT/ITES, Telecom, BPO& Call centres, Services, Hardware and BFSI.
    8. 8. SMB community :- 20,000 Small & Medium Enterprise community consists of CXO’s which includes decision makers like directors, Vice presidents, CEO’s for small and medium enterprises from various industries.
    9. 9. Developer Community :- 120,000 Developer community consists of the software developers, webmasters, hard ware professionals, project heads, project managers.
    10. 10. Reseller Community :- 35000 *VARS – Value added Resellers Reseller community visiting the site include System Integrators, Value added resellers and distributors
    11. 11. Visibility and Awareness <ul><ul><li>Branding </li></ul></ul><ul><ul><li>Banners </li></ul></ul><ul><ul><li>Panels </li></ul></ul><ul><ul><li>Sky </li></ul></ul><ul><ul><li>Islands </li></ul></ul><ul><ul><li>Video Ads </li></ul></ul><ul><li>Direct Solutions </li></ul><ul><li>Newsletter Ads </li></ul><ul><li>E- Direct Mailers </li></ul><ul><li>Sponsorship </li></ul><ul><li>Edit brands </li></ul><ul><li>Edit Specials & Columns </li></ul><ul><li>Content Sections </li></ul><ul><li>Webcast & Pod cast </li></ul><ul><li>Ask the Expert </li></ul><ul><li>Special Solution </li></ul><ul><li>Custom Site </li></ul><ul><li>Featured Expert </li></ul><ul><li>Featured Interview Webcast </li></ul><ul><li>White paper / Case Study </li></ul>
    12. 12. Events <ul><li>Mega Events </li></ul><ul><ul><li>C-Change 09 </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Enterprise Connect Awards </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Enterprise Series </li></ul></ul><ul><ul><li>SMB Forum </li></ul></ul><ul><li>Cu s tomized Event </li></ul>Click Here
    13. 13. Custom Publishing <ul><li>Custom Publishing </li></ul><ul><ul><li>Direct marketing tool worldwide </li></ul></ul><ul><ul><li>TG specific (customers, partners, employees) </li></ul></ul><ul><ul><li>Incredibly Targeted - No wastage, More effective than most media, Worry-free Copyright clearances, High Impact - High Quality, High ROI </li></ul></ul><ul><ul><li>Sponsor specific topics, products, events, vertical industry </li></ul></ul><ul><ul><li>Mode of delivery: eBooks, Online, CD and Print </li></ul></ul>
    14. 14. CIOL - Blue Print
    15. 15. Make IT your advantage Mail: [email_address] Mob: 09886195833