Your Device Knows What You’re Thinking Before You Do - from Mobilize 2013
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Your Device Knows What You’re Thinking Before You Do - from Mobilize 2013

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Presentation from Kaivan Karimi, Freescale Semiconductor

Presentation from Kaivan Karimi, Freescale Semiconductor
#mobilizeconf
More at http://event.gigaom.com/mobilize/

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Your Device Knows What You’re Thinking Before You Do - from Mobilize 2013 Presentation Transcript

  • 1. Wednesday, November 13, 13
  • 2. YOUR DEVICE KNOWS WHAT YOU’RE THINKING BEFORE YOU DO SPEAKER: Kaivan Karimi Executive Director Global Strategy and Business Development Freescale Semiconductor Wednesday, November 13, 13
  • 3. TM Email: kaivan.karimi@freescale.com Blog: https://community.freescale.com/community/the-embedded-beat/blog/authors/kaivankarimi Your Device Knows What You’re Thinking Before You Do Kaivan A. Karimi Executive Director, MCU Global Strategy and Business Development, Freescale October 2013 Wednesday, November 13, 13
  • 4. A Perfect Storm Is Brewing Cellular Phones GPS Advanced Voice Recognition Algorithms Contextual Computing Social Media Advanced Voice Recognition Algorithms Wearables + Sensor Fusion on ~$3.50 Worth of Sensors + MCUs + Big Data Analytics = A Perfect Storm, Where The Privacy Implications Could Be Profound TM Wednesday, November 13, 13
  • 5. Wearables Are Booming 250k Fitness Trackers Preliminary Global forecast of Wearable Technology shipments (Thousands of Units) 150k 0k 2011 2012 2013 2014 2015 2016 2017 Smart Watches Smart Socks Biometric Monitoring in Cars TM Wednesday, November 13, 13 Smart Pajamas Glass Smart Helmet 2018
  • 6. Wearables Are Booming 250k Fitness Trackers Preliminary Global forecast of Wearable Technology shipments (Thousands of Units) 150k 0k 2011 2012 2013 2014 2015 But Has Anyone Thought About Smart Watches the Implications of This Boom? 2016 2017 Smart Socks Biometric Monitoring in Cars TM Wednesday, November 13, 13 Smart Pajamas Glass Smart Helmet 2018
  • 7. Recent Industry News Key Technology Coprocessor Brain (MCU) and sensor fusion algorithms use accelerometer, magnetometer and gyroscope data MAKE IT CHEAP New OS Framework Providing new levels of calibrated sensor data to sensor developers MAKE IT EASY Free apps… TM Wednesday, November 13, 13
  • 8. The Whole Is Greater Than the Sum of the Parts Coprocessor Accelerometer, magnetometer and gyroscope data + brain (MCU) + sensor fusion algorithms + 2 Other Small Sensors (~.50¢) 2-electrode ECG on a chip, capacitive sensor (sweat) + NEW SENSOR FUSION ALGORITHM = ~$3.50 Worth of Sensors TM Wednesday, November 13, 13
  • 9. The Whole Is Greater Than the Sum of the Parts Coprocessor Accelerometer, magnetometer and gyroscope data + brain (MCU) + sensor fusion algorithms + 2 Other Small Sensors (~.50¢) 2-electrode ECG on a chip, capacitive sensor (sweat) + NEW SENSOR FUSION ALGORITHM = ~$3.50 Worth of Sensors TM Wednesday, November 13, 13 (Remote) Emotion Reading
  • 10. The Whole Is Greater Than the Sum of the Parts Coprocessor (Remote) Emotion Reading Accelerometer, magnetometer and gyroscope data + brain (MCU) + sensor fusion algorithms + 2 Other Small Sensors (~.50¢) 2-electrode ECG on a chip, capacitive sensor (sweat) + NEW SENSOR FUSION ALGORITHM = ~$3.50 Worth of Sensors TM Wednesday, November 13, 13 Your Device Will Know How You Feel Before You Do!
  • 11. Always-On Healthcare Revolution TM Wednesday, November 13, 13
  • 12. Always-On Healthcare Revolution Sensory Input TM Wednesday, November 13, 13
  • 13. Always-On Healthcare Revolution Big Data Analytics (Patterns and Insight) Sensory Input Healthcare Provider Subject Date Reading Recommendation Blood Pressure 10.01.13 120/90 Perfect Glucose 10.01.13 86 Reduce carbohydrate consumption Heart Rate 10.01.13 150 Reduce sodium intake to lower BP Mood 10.01.13 Happy Cardiovascular exercise/ low carb diet increase dopamine and elevate mood Meals 10.01.13 Breakfast at 7:00 a.m.: 350 Midmorning snack at 11 a.m. calories Exercise 3-mile run at 8 a.m. 500 calories burned TM Wednesday, November 13, 13 Weight-bearing exercise for 10.02.13
  • 14. Always-On Healthcare Revolution Big Data Analytics (Patterns and Insight) Sensory Input Healthcare Provider Subject Date Reading Recommendation Blood Pressure 10.01.13 120/90 Perfect Glucose 10.01.13 86 Reduce carbohydrate consumption Heart Rate 10.01.13 150 Reduce sodium intake to lower BP Cardiovascular exercise/ low carb diet increase dopamine and elevate mood Mood 10.01.13 Happy Meals 10.01.13 Breakfast at 7:00 a.m.: 350 Midmorning snack at 11 a.m. calories Exercise 3-mile run at 8 a.m. 500 calories burned TM Wednesday, November 13, 13 Weight-bearing exercise for 10.02.13 Advertising Agency (or others)
  • 15. Does Privacy Still Exist? The Internet Is a Surveillance State By Bruce Schneier, Special to CNN Updated 2:04 p.m. EDT | Saturday, March 16, 2013 Whether we admit it to ourselves or not, and whether we like it or not, we’re being tracked all the time: • Google tracks us, both on its pages and on other pages it has access to. • Facebook does the same; it even tracks non-Facebook users. It correlates your online behavior with your purchasing habits offline. • Apple tracks us on our iPhones and iPads. One reporter used a tool called Collusion to track who was tracking him; 105 companies tracked his Internet use during one 36-hour period Today there are over 150 commercial entities in the U.S. tracking your online and offline behavior WHAT IS THE STATE OF PRIVACY LAWS IN THE U.S.? TM Wednesday, November 13, 13
  • 16. How Secure Is The Internet of People? Shodan: The Scariest Search Engine on the Internet By David Goldman, @DavidGoldmanCNN 1:41 p.m. ET | April 8, 2013 Shodan navigates the Internet's back channels. It runs 24/7 and collects information on about 500 million connected devices and services each month. It's stunning what can be found with a simple search on Shodan. Countless traffic lights, security cameras, home automation devices & heating systems, connected to the Internet & easy to spot. Shodan searchers have found control systems for a water park, a gas station, a hotel wine cooler and a crematorium. Cybersecurity researchers have even located command and control systems for nuclear power plants and a particle-accelerating cyclotron by using Shodan. Independent security penetration tester Dan Tentler demonstrated how he used Shodan to find control systems for evaporative coolers, pressurized water heaters, and garage doors. He found a car wash that could be turned on and off and a hockey rink in Denmark that could be defrosted with a click of a button. A city's entire traffic control system command entry. And he also found a control system for a hydroelectric plant in France with two turbines generating 3 megawatts each. THE WEB IS INHERENTLY INSECURE? TM Wednesday, November 13, 13
  • 17. What If... Your Smart Device Knew You Better Than You Knew Yourself? TM Wednesday, November 13, 13
  • 18. What If... Your Smart Device Knew You Better Than You Knew Yourself? Came with a new FREE app that could enable you and your healthcare provider to prevent diseases from happening or cure what you already have? TM Wednesday, November 13, 13
  • 19. What If... Your Smart Device Knew You Better Than You Knew Yourself? Came with a new FREE app that could enable you and your healthcare provider to prevent diseases from happening or cure what you already have? What if the same data was going to be available to the people you don’t want to know that information? TM Wednesday, November 13, 13
  • 20. What If... Your Smart Device Knew You Better Than You Knew Yourself? Came with a new FREE app that could enable you and your healthcare provider to prevent diseases from happening or cure what you already have? What if the same data was going to be available to the people you don’t want to know that information? Who Makes the Rules? TM Wednesday, November 13, 13
  • 21. What If... Your Smart Device Knew You Better Than You Knew Yourself? Came with a new FREE app that could enable you and your healthcare provider to prevent diseases from happening or cure what you already have? What if the same data was going to be available to the people you don’t want to know that information? Who Makes the Rules? What are the privacy and security boundaries with these devices? Where should we go from here? TM Wednesday, November 13, 13
  • 22. TM Email: Blog: Wednesday, November 13, 13 kaivan.karimi@freescale.com https://community.freescale.com/community/the-embedded-beat/blog/authors/kaivankarimi
  • 23. Wednesday, November 13, 13