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WAR SIGNALS: INDUSTRIALIZATION, MOBILIZATION, AND DISRUPTION from Structure:Europe 2012
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WAR SIGNALS: INDUSTRIALIZATION, MOBILIZATION, AND DISRUPTION from Structure:Europe 2012

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Jason Hoffman, Joyent …

Jason Hoffman, Joyent
#structureeurope
More at http://event.gigaom.com/structureeurope/

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  • 1. WAR SIGNALS: INDUSTRIALIZATION, MOBILIZATION, AND DISRUPTION SPEAKER: Jason Hoffman Founder and CTO JoyentMonday, November 19, 12
  • 2. Industrialization, Mobilization & Disruption Jason A. Hoffman Structure Europe 2012Monday, November 19, 12
  • 3. Network, Compute, StorageMonday, November 19, 12
  • 4. DataMonday, November 19, 12
  • 5. Data: source, observe, learnMonday, November 19, 12
  • 6. Data has only 3 sourcesMonday, November 19, 12
  • 7. Humans, Machines, NatureMonday, November 19, 12
  • 8. It is encoded differently for eachMonday, November 19, 12
  • 9. It has an ultimate physical representationMonday, November 19, 12
  • 10. Data has only 3 observersMonday, November 19, 12
  • 11. Humans, Machines, NatureMonday, November 19, 12
  • 12. Data has only 3 studentsMonday, November 19, 12
  • 13. Humans, Machines, NatureMonday, November 19, 12
  • 14. 3x3x3 = 27 data combos. Some become trends.Monday, November 19, 12
  • 15. What we’ve been doing • Humans Source, Humans Observe, Humans Learn • Nature Source, Nature Observe, Nature Learns • Nature Source, Humans Observe, Humans Learn • Nature Source, Machine Observes, Humans LearnMonday, November 19, 12
  • 16. We’ve added to it • Humans Source, Machines Observe, Humans Learn • Humans Source, Machines Observe, Machines Learn • Machines Source, Machines Observe, Machines Learn • Nature Source, Machines Observe, Machines LearnMonday, November 19, 12
  • 17. Current data trend is one where we’ve used machines to observe. We’re interested in them learning.Monday, November 19, 12
  • 18. Nature is still the greatest source of high resolution data.Monday, November 19, 12
  • 19. Nature > Machines > HumansMonday, November 19, 12
  • 20. Metadata: data about dataMonday, November 19, 12
  • 21. Is my data unique or not?Monday, November 19, 12
  • 22. Is my data important or not?Monday, November 19, 12
  • 23. Dictates how you store it, protect it, what you feel safe doing with it.Monday, November 19, 12
  • 24. So what do we do with data.Monday, November 19, 12
  • 25. Compute. Move. Connect. Store.Monday, November 19, 12
  • 26. The BitMonday, November 19, 12
  • 27. Ultimate physical representation is an atom.Monday, November 19, 12
  • 28. Bits are our economic good.Monday, November 19, 12
  • 29. Moving bits (bits/time) is our economic service.Monday, November 19, 12
  • 30. Bits live in blocks, words, registers and PDUs. These are containers.Monday, November 19, 12
  • 31. Monday, November 19, 12
  • 32. Physical goods to digital goodsMonday, November 19, 12
  • 33. Digital goods to physical goods.Monday, November 19, 12
  • 34. Service Provider business is ultimately a digital shipping and logistics business.Monday, November 19, 12
  • 35. Datacenters are ports. Datacenters are factories.Monday, November 19, 12
  • 36. Industrialization of datacenters.Monday, November 19, 12
  • 37. Hardware supply chain. Tail end lifecycle management.Monday, November 19, 12
  • 38. Doing this in an odd context.Monday, November 19, 12
  • 39. World of devices. Network as the backplane.Monday, November 19, 12
  • 40. Density is increasing rapidly.Monday, November 19, 12
  • 41. The “PC” is a mobile device • 1982 IBM PC • 2006 Palm Treo had 64 MB storage • 2012 iPhone has 64 GB and the computational power of a circa 2006 iMac. • in 2018, it will be 64 TB and more than a 2012 top of line PCMonday, November 19, 12
  • 42. Network access • 2001: 200 million fixed line broad band users • 2011: 2 billion fixed line broad band users • 2012: 5 billion mobile internet access • 2015: >50 billion connected devicesMonday, November 19, 12
  • 43. Mobile networks are not the “internet”Monday, November 19, 12
  • 44. Datacenters • Constant rack power (8 kW) and cost ($200,000) • 4x increase per year. • 32 racks in 2004 now fits in 1 rack. • 10MW today is 1 million CPUs, 4PB DRAM, 200 PB storage • By 2020, this will fit in <0.5 MWMonday, November 19, 12
  • 45. Thank you.Monday, November 19, 12
  • 46. Monday, November 19, 12