Using Data to Program Creative Spaces - Roadmap 2013

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Presentation from Jennifer Magnolfi, Downtown Project
#roadmap2013
More at http://events.gigaom.com/roadmap-2013/

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Using Data to Program Creative Spaces - Roadmap 2013

  1. 1. Wednesday, November 13, 13
  2. 2. USING DATA TO PROGRAM CREATIVE SPACES Jennifer Magnolfi Downtown Project Wednesday, November 13, 13
  3. 3. PROGRAMMABLE HABITATS Wednesday, November 13, 13
  4. 4. Wednesday, November 13, 13
  5. 5. PROGRAMMABILITY < > PRODUCTIVITY Microsoft Envisioning Lab . 2010 Photo courtesy of Microsoft Inc and Herman Miller Inc Wednesday, November 13, 13
  6. 6. CREATION OF NEW KNOWLEDGE Wednesday, November 13, 13
  7. 7. CAN WE SCALE THE COWORKING EFFECT ? Photo by Aimee Groth, Businessinsider http://read.bi/VkCjPC Wednesday, November 13, 13
  8. 8. photo by Aimee Groth,BusinessInsider http://read.bi/VkCjPC Wednesday, November 13, 13
  9. 9. DOWNTOWNPROJECT $350M Investment in Downtown LV $200M Residential + Real Estate $50M VegasTech Fund $50M Small Businesses $50M Education photo by Aimee Groth, BusinessInsider http://read.bi/VkCjPC Wednesday, November 13, 13
  10. 10. MAXIMIZING ADAPTATION > RESILIENCE Wednesday, November 13, 13
  11. 11. 500 400 300 200 Shift Digital Community Growth | Membership Save the Huntridge Vegas Tech Vegas Game Day Shift Vegas Polity Shift Art Vegas Music Scene 120 Sound Foundry Sound Foundry FB Downtown Food Jelly DT Food Jelly FB Shift Studios Content Jelly 90 Downtown Education /usr/lib Vegas Skillshare FB Health & Wellness Syn Shop 60 Syn Shop FB /usr/share Founder Dating Sx Vegas Aquaponics LV Park(ing) Day 30 Green Jellyers Coworking 9th Bridge Vegas Community Shift Vegas Private Shift FB Group Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson 0 Jan Wednesday, November 13, 13 Feb Mar Apr May
  12. 12. 500 400 300 200 Shift Digital Community Growth | Membership Save the Huntridge Vegas Tech Vegas Game Day Shift Vegas Polity Shift Art Vegas Music Scene 120 Sound Foundry Sound Foundry FB Downtown Food Jelly 90 • • DT Food Jelly FB Constant growth in new communities Highest growth in community around learning Shift Studios Content Jelly Downtown Education /usr/lib Vegas Skillshare FB Health & Wellness Syn Shop 60 Syn Shop FB /usr/share Founder Dating Sx Vegas Aquaponics LV Park(ing) Day 30 Green Jellyers Coworking 9th Bridge Vegas Community Shift Vegas Private Shift FB Group Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson 0 Jan Wednesday, November 13, 13 Feb Mar Apr May
  13. 13. USERS AS CODESIGNERS > EMPATHY Wednesday, November 13, 13
  14. 14. Shift Digital Community Growth | Engagement | Posts Per Engaged User Save the Huntridge 12 Vegas Tech Vegas Game Day Shift Vegas Polity Shift Art 10 Vegas Music Scene • • 8 Sound Foundry Online activity per engaged user Highest peak pre-IRL activity buiding Sound Foundry FB Downtown Food Jelly DT Food Jelly FB Shift Studios Content Jelly Downtown Education /usr/lib Vegas Skillshare FB 6 Health & Wellness Syn Shop Syn Shop FB /usr/share 4 Founder Dating Sx Vegas Aquaponics LV Park(ing) Day Green Jellyers 2 Coworking 9th Bridge Vegas Community Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson Shift Vegas Private Shift FB Group 0 Jan Wednesday, November 13, 13 Feb Mar Apr May
  15. 15. Shift Physical Community Growth | Meetups Gaming 12 Performance Local Politics Art Music 10 Food Content Education Health & Wellness 8 • • Makers Increase of use of physical space Stabilized occupancy per vertical activity Tech Green 6 4 2 Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson 0 Jan Wednesday, November 13, 13 Feb Mar Apr May
  16. 16. DISTRIBUTED COCREATION > TRUST Wednesday, November 13, 13
  17. 17. 10 Proof of Concept Projects Wednesday, November 13, 13
  18. 18. Summarized Shift Growth Physical Meetups 50 Active Projects Unique Organizers Generated by Shift 42 40 30 • • • 32 IRL Meetups Avg Growth Rate 42.5 % Active Project Avg Growth Rate 78.3% New Organizer Avg Growth rate 83.9% 29 20 10 All change manifested in physical space Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson 0 Jan Wednesday, November 13, 13 Feb Mar Apr May
  19. 19. The Sunday Reset Project Health and wellness | Sold Out | Cash Flow Postitive Wednesday, November 13, 13
  20. 20. Video via @resetprojectlv and James Wong Wednesday, November 13, 13
  21. 21. Video via @resetprojectlv and James Wong Wednesday, November 13, 13
  22. 22. Video via @gabeshep and #vegastech Wednesday, November 13, 13
  23. 23. Video via @gabeshep and #vegastech Wednesday, November 13, 13
  24. 24. #vegastech SXSW 2013 booth $350k total funding raised | 140 members came from LV 1100 attendees to the events | #1 trending topic twice Image via @gabeshep Wednesday, November 13, 13
  25. 25. Proof of Concept Community Project by Green Jelly 10 wk from incubation to realization | volunteer driven $8.5k raised funds | city approved Wednesday, November 13, 13
  26. 26. Proof of Concept Community Project by Green Jelly $100k Corporate sponsor offer emerged for follow-up buildout RE offer to occupy the block Wednesday, November 13, 13
  27. 27. Video courtesy of GreenJelly and DTP Wednesday, November 13, 13
  28. 28. Video courtesy of GreenJelly and DTP Wednesday, November 13, 13
  29. 29. Creativity is not the game preserve of artists, but an intrinsic feature of all human activity. - Red Burns Photo by Aimee Groth, Businessinsider http://read.bi/VkCjPC Wednesday, November 13, 13
  30. 30. Wednesday, November 13, 13

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