THINK DIFFERENT, THINK SIGNAL PROCESSING:  APPROACHES TO REAL-TIME NETWORK DATA from Structure:Data 2013
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THINK DIFFERENT, THINK SIGNAL PROCESSING: APPROACHES TO REAL-TIME NETWORK DATA from Structure:Data 2013

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Presentation from Anukool Lakhina, Guavus

Presentation from Anukool Lakhina, Guavus
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More at http://event.gigaom.com/structuredata/

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THINK DIFFERENT, THINK SIGNAL PROCESSING:  APPROACHES TO REAL-TIME NETWORK DATA from Structure:Data 2013 THINK DIFFERENT, THINK SIGNAL PROCESSING: APPROACHES TO REAL-TIME NETWORK DATA from Structure:Data 2013 Presentation Transcript

  • THINK DIFFERENT, THINK SIGNAL PROCESSING: APPROACHES TO REAL-TIME NETWORK DATA SPEAKER: Anukool Lakhina Founder and CEO GuavusMonday, April 1, 13
  • Monday, April 1, 13
  • 10  Years  Before  Big  DataMonday, April 1, 13
  • 1  Hour,  1  Site,  1  TBMonday, April 1, 13
  • Package  Switched  NetworkingMonday, April 1, 13
  • Before  “Data  Scientists”  Became  SexyMonday, April 1, 13
  • Insight! Bank  of  America  Hacked!Monday, April 1, 13
  • Insight! Bank  of  America  Hacked! (Yesterday)Monday, April 1, 13
  • • Founded  2006,  400+  people • Global  Offices  –  US,  UK,  India,  Singapore,  Montreal • Proven,  large  scale  deployments: § 3  of  the  top  4  tier-­‐1  mobile  operators  in  NA § 2  of  the  top  3  backbone  carriers  in  USMonday, April 1, 13
  • Automating  the  “Fedex  Model”  Requires  a   New  Data  FabricMonday, April 1, 13
  • INFORMATION DEVICES & NETWORKS GUAVUS DATA FABRIC Enterprise Apps Databases Data Data  at  Rest Data  in  Motion Warehouses • At  Scale:  Petabytes  per  day,  Trillion  Objects   • Distributed:  Move  Compute  to  the  Edge • Holistic:    Ingestion  through  VisualizationMonday, April 1, 13
  • Value  is  in  Business  Aware  Applications MARKETING CUSTOMER NETWORK MONETIZATION ANALYTICS CARE OPERATIONSMonday, April 1, 13
  • Dynamic  Decisioning  DashboardsMonday, April 1, 13
  • REAL  WORLD  CASE  STUDIESMonday, April 1, 13
  • 1  App,  10%  of  NYC  Capacity  =    $100MMonday, April 1, 13
  • 50%  of  calls  to  Care,    $50M/yearMonday, April 1, 13
  • Towards  Timely,  Targeted  &   Automated  Actions Continuously  Measure. Con$nuous   Continuously  Analyze. •Customers Analy$cs  &   •Change  in  usage,  devices,  location,   •Devices Dynamic applications,  … Response •Content  &  Applications •Network  Assets Timely  Action.  Timely,  Targeted  Response •Proactive  stimulus-­‐based  response  to  changes 15Monday, April 1, 13
  • Monday, April 1, 13