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THINK DIFFERENT, THINK SIGNAL PROCESSING:          APPROACHES TO REAL-TIME NETWORK DATA                      SPEAKER: Anuk...
Monday, April 1, 13
10	  Years	  Before	  Big	  DataMonday, April 1, 13
1	  Hour,	  1	  Site,	  1	  TBMonday, April 1, 13
Package	  Switched	  NetworkingMonday, April 1, 13
Before	  “Data	  Scientists”	  Became	  SexyMonday, April 1, 13
Insight!                      Bank	  of	  America	  Hacked!Monday, April 1, 13
Insight!                      Bank	  of	  America	  Hacked!                              (Yesterday)Monday, April 1, 13
• Founded	  2006,	  400+	  people         • Global	  Offices	  –	  US,	  UK,	  India,	  Singapore,	  Montreal         • Prov...
Automating	  the	  “Fedex	  Model”	  Requires	  a	                                  New	  Data	  FabricMonday, April 1, 13
INFORMATION                                                                                             DEVICES & NETWORKS...
Value	  is	  in	  Business	  Aware	  Applications                      MARKETING   CUSTOMER    NETWORK     MONETIZATION   ...
Dynamic	  Decisioning	  DashboardsMonday, April 1, 13
REAL	  WORLD	  CASE	  STUDIESMonday, April 1, 13
1	  App,	  10%	  of	  NYC	  Capacity	  =	  	  $100MMonday, April 1, 13
50%	  of	  calls	  to	  Care,	  	  $50M/yearMonday, April 1, 13
Towards	  Timely,	  Targeted	  &	                                              Automated	  Actions       Continuously	  Me...
Monday, April 1, 13
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THINK DIFFERENT, THINK SIGNAL PROCESSING: APPROACHES TO REAL-TIME NETWORK DATA from Structure:Data 2013

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Presentation from Anukool Lakhina, Guavus
#dataconf
More at http://event.gigaom.com/structuredata/

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Transcript of "THINK DIFFERENT, THINK SIGNAL PROCESSING: APPROACHES TO REAL-TIME NETWORK DATA from Structure:Data 2013"

  1. 1. THINK DIFFERENT, THINK SIGNAL PROCESSING: APPROACHES TO REAL-TIME NETWORK DATA SPEAKER: Anukool Lakhina Founder and CEO GuavusMonday, April 1, 13
  2. 2. Monday, April 1, 13
  3. 3. 10  Years  Before  Big  DataMonday, April 1, 13
  4. 4. 1  Hour,  1  Site,  1  TBMonday, April 1, 13
  5. 5. Package  Switched  NetworkingMonday, April 1, 13
  6. 6. Before  “Data  Scientists”  Became  SexyMonday, April 1, 13
  7. 7. Insight! Bank  of  America  Hacked!Monday, April 1, 13
  8. 8. Insight! Bank  of  America  Hacked! (Yesterday)Monday, April 1, 13
  9. 9. • Founded  2006,  400+  people • Global  Offices  –  US,  UK,  India,  Singapore,  Montreal • Proven,  large  scale  deployments: § 3  of  the  top  4  tier-­‐1  mobile  operators  in  NA § 2  of  the  top  3  backbone  carriers  in  USMonday, April 1, 13
  10. 10. Automating  the  “Fedex  Model”  Requires  a   New  Data  FabricMonday, April 1, 13
  11. 11. INFORMATION DEVICES & NETWORKS GUAVUS DATA FABRIC Enterprise Apps Databases Data Data  at  Rest Data  in  Motion Warehouses • At  Scale:  Petabytes  per  day,  Trillion  Objects   • Distributed:  Move  Compute  to  the  Edge • Holistic:    Ingestion  through  VisualizationMonday, April 1, 13
  12. 12. Value  is  in  Business  Aware  Applications MARKETING CUSTOMER NETWORK MONETIZATION ANALYTICS CARE OPERATIONSMonday, April 1, 13
  13. 13. Dynamic  Decisioning  DashboardsMonday, April 1, 13
  14. 14. REAL  WORLD  CASE  STUDIESMonday, April 1, 13
  15. 15. 1  App,  10%  of  NYC  Capacity  =    $100MMonday, April 1, 13
  16. 16. 50%  of  calls  to  Care,    $50M/yearMonday, April 1, 13
  17. 17. Towards  Timely,  Targeted  &   Automated  Actions Continuously  Measure. Con$nuous   Continuously  Analyze. •Customers Analy$cs  &   •Change  in  usage,  devices,  location,   •Devices Dynamic applications,  … Response •Content  &  Applications •Network  Assets Timely  Action.  Timely,  Targeted  Response •Proactive  stimulus-­‐based  response  to  changes 15Monday, April 1, 13
  18. 18. Monday, April 1, 13
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