CLOUD LOCK IN AND THE MYTH OF OPEN APIs                        SPEAKER:   Lew Moorman                                   Pr...
The Next 5 Years                           Real Choice In The CloudFriday, July 27, 2012
Friday, July 27, 2012
Friday, July 27, 2012
Consumer CloudFriday, July 27, 2012
Speed        Choice                          Consumer CloudFriday, July 27, 2012
Consumer                            Cloud                        Cloud PlatformsFriday, July 27, 2012
Cloud Platforms                        SpeedFriday, July 27, 2012
Cloud Platforms                        Speed                                        ?                                     ...
Friday, July 27, 2012
Friday, July 27, 2012
“Please try to build                        AWS clones that scale”                             Adrian Cockcroft of NetflixF...
Programmatic AccessFriday, July 27, 2012
Friday, July 27, 2012
App                              InfrastructureFriday, July 27, 2012
App                              InfrastructureFriday, July 27, 2012
Friday, July 27, 2012
hard are                           wFriday, July 27, 2012
ware                        softFriday, July 27, 2012
3            2                         3 Stages                        of Lock In            1Friday, July 27, 2012
3            2            1           Choosing a platform and adding dataFriday, July 27, 2012
3            2           Programmatically connecting to the platform            1           Choosing a platform and adding...
3           Using advanced, proprietary features of the platform            2           Programmatically connecting to the...
APIs                        to the rescue?Friday, July 27, 2012
cloning APIs is                          impossibleFriday, July 27, 2012
Friday, July 27, 2012
API   APIFriday, July 27, 2012
API   APIFriday, July 27, 2012
API                API                                   E   D                                OS                          ...
API                API                                   E   D                                OS                          ...
Friday, July 27, 2012
EucalyptusFriday, July 27, 2012
Eucalyptus   ~66%                            Amazon S3 APIsFriday, July 27, 2012
“We recommend that you choose a disk for each Walrus that is          large enough to hold all objects and buckets you eve...
“We recommend that you choose a disk for each Walrus that is          large enough to hold all objects and buckets you eve...
EC2                        S3                        EBS                        AMI                        IAMFriday, July...
EC2        SimpleDB            SQS                        S3         CloudWatch          SES                        EBS   ...
Friday, July 27, 2012
Friday, July 27, 2012
“It’s the semantics of                         the resources in the                        cloud that matter, not         ...
Who cares?Friday, July 27, 2012
What does Netflix really need?                                   CHOICE                        location              featur...
Friday, July 27, 2012
BI                                   SMALL CHANGES HAVE                        AT SCALE                        SPECIAL USE...
“Netflix is rolling its own content                          delivery network (CDN)...”Friday, July 27, 2012
API                              INFRASTRUCTUREFriday, July 27, 2012
APIEND TO ENDOPEN CLOUD                              INFRASTRUCTUREFriday, July 27, 2012
YOU                        they choose location                               true portabilityFriday, July 27, 2012
YOU                        they choose features                               open innovationFriday, July 27, 2012
YOU                        they choose costs                          custom deploymentsFriday, July 27, 2012
Friday, July 27, 2012
openstack             ®                        C LO U D S O F T WA R EFriday, July 27, 2012
Friday, July 27, 2012
COMPUTE                        NETWORKING                          STORAGEFriday, July 27, 2012
CASSANDRA                                   USER AUTHENTICATION            BACKUP                               MONITORING...
Friday, July 27, 2012
Friday, July 27, 2012
THE NEXT FIVE YEARS:                        CHOICEFriday, July 27, 2012
HOW  YOU CAN DEPLOYFriday, July 27, 2012
WHERE YOU CAN DEPLOYFriday, July 27, 2012
WHAT  FEATURESFriday, July 27, 2012
WHAT  PARTNERSFriday, July 27, 2012
OPENSTACK                          IN HOUSEFriday, July 27, 2012
OPENSTACK                                    OPENSTACK                                      IN HOUSEFriday, July 27, 2012
OPENSTACK                        OPENSTACK                                                                OPENSTACK       ...
OPENSTACK                                                                      S3                        OPENSTACK        ...
openstack                         ®Friday, July 27, 2012
“The Openstack initiative is                             open source at its best... It will                 openstack     ...
Friday, July 27, 2012
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CLOUD LOCK-IN AND THE MYTH OF OPEN APIS at Structure 2012

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Presentation from Lew Moorman, Rackspace
#structureconf
More at http://event.gigaom.com/structure/

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CLOUD LOCK-IN AND THE MYTH OF OPEN APIS at Structure 2012

  1. 1. CLOUD LOCK IN AND THE MYTH OF OPEN APIs SPEAKER: Lew Moorman President RackspaceFriday, July 27, 2012
  2. 2. The Next 5 Years Real Choice In The CloudFriday, July 27, 2012
  3. 3. Friday, July 27, 2012
  4. 4. Friday, July 27, 2012
  5. 5. Consumer CloudFriday, July 27, 2012
  6. 6. Speed Choice Consumer CloudFriday, July 27, 2012
  7. 7. Consumer Cloud Cloud PlatformsFriday, July 27, 2012
  8. 8. Cloud Platforms SpeedFriday, July 27, 2012
  9. 9. Cloud Platforms Speed ? ChoiceFriday, July 27, 2012
  10. 10. Friday, July 27, 2012
  11. 11. Friday, July 27, 2012
  12. 12. “Please try to build AWS clones that scale” Adrian Cockcroft of NetflixFriday, July 27, 2012
  13. 13. Programmatic AccessFriday, July 27, 2012
  14. 14. Friday, July 27, 2012
  15. 15. App InfrastructureFriday, July 27, 2012
  16. 16. App InfrastructureFriday, July 27, 2012
  17. 17. Friday, July 27, 2012
  18. 18. hard are wFriday, July 27, 2012
  19. 19. ware softFriday, July 27, 2012
  20. 20. 3 2 3 Stages of Lock In 1Friday, July 27, 2012
  21. 21. 3 2 1 Choosing a platform and adding dataFriday, July 27, 2012
  22. 22. 3 2 Programmatically connecting to the platform 1 Choosing a platform and adding dataFriday, July 27, 2012
  23. 23. 3 Using advanced, proprietary features of the platform 2 Programmatically connecting to the platform 1 Choosing a platform and adding dataFriday, July 27, 2012
  24. 24. APIs to the rescue?Friday, July 27, 2012
  25. 25. cloning APIs is impossibleFriday, July 27, 2012
  26. 26. Friday, July 27, 2012
  27. 27. API APIFriday, July 27, 2012
  28. 28. API APIFriday, July 27, 2012
  29. 29. API API E D OS CLFriday, July 27, 2012
  30. 30. API API E D OS CLFriday, July 27, 2012
  31. 31. Friday, July 27, 2012
  32. 32. EucalyptusFriday, July 27, 2012
  33. 33. Eucalyptus ~66% Amazon S3 APIsFriday, July 27, 2012
  34. 34. “We recommend that you choose a disk for each Walrus that is large enough to hold all objects and buckets you ever expect to have, including all images that will ever be registered to your system, plus any Amazon S3 application data.” Eucalyptus 3.0.2 Installation Guide Eucalyptus Amazon S3Friday, July 27, 2012
  35. 35. “We recommend that you choose a disk for each Walrus that is large enough to hold all objects and buckets you ever expect to have, including all images that will ever be registered to your system, plus any Amazon S3 application data.” Eucalyptus 3.0.2 Installation Guide Eucalyptus Amazon S3Friday, July 27, 2012
  36. 36. EC2 S3 EBS AMI IAMFriday, July 27, 2012
  37. 37. EC2 SimpleDB SQS S3 CloudWatch SES EBS Elastic Beanstalk SNS AMI CloudFormation MapReduce IAM ElastiCache VPC RDS Autoscaling CloudSearch DynamoDB Route53 Simple WorkflowFriday, July 27, 2012
  38. 38. Friday, July 27, 2012
  39. 39. Friday, July 27, 2012
  40. 40. “It’s the semantics of the resources in the cloud that matter, not the syntax of the API.” Thorsten von Eicken, RightScaleFriday, July 27, 2012
  41. 41. Who cares?Friday, July 27, 2012
  42. 42. What does Netflix really need? CHOICE location features costFriday, July 27, 2012
  43. 43. Friday, July 27, 2012
  44. 44. BI SMALL CHANGES HAVE AT SCALE SPECIAL USE IMPACFriday, July 27, 2012
  45. 45. “Netflix is rolling its own content delivery network (CDN)...”Friday, July 27, 2012
  46. 46. API INFRASTRUCTUREFriday, July 27, 2012
  47. 47. APIEND TO ENDOPEN CLOUD INFRASTRUCTUREFriday, July 27, 2012
  48. 48. YOU they choose location true portabilityFriday, July 27, 2012
  49. 49. YOU they choose features open innovationFriday, July 27, 2012
  50. 50. YOU they choose costs custom deploymentsFriday, July 27, 2012
  51. 51. Friday, July 27, 2012
  52. 52. openstack ® C LO U D S O F T WA R EFriday, July 27, 2012
  53. 53. Friday, July 27, 2012
  54. 54. COMPUTE NETWORKING STORAGEFriday, July 27, 2012
  55. 55. CASSANDRA USER AUTHENTICATION BACKUP MONITORING PUPPET AUTOSCALE MONGODB DNS SAN LOAD BALANCING DEPLOYMENT IMAGE SERVICE COMPUTE PAAS ENGINE FIREWALLS NETWORKING HADOOP CLOUD GATEWAY CDN STORAGE DATABASE NFS AS A SERVICE DASHBOARD QUEUE SERVICE INTRUSION DETECTION ACCESS CONTROLSFriday, July 27, 2012
  56. 56. Friday, July 27, 2012
  57. 57. Friday, July 27, 2012
  58. 58. THE NEXT FIVE YEARS: CHOICEFriday, July 27, 2012
  59. 59. HOW YOU CAN DEPLOYFriday, July 27, 2012
  60. 60. WHERE YOU CAN DEPLOYFriday, July 27, 2012
  61. 61. WHAT FEATURESFriday, July 27, 2012
  62. 62. WHAT PARTNERSFriday, July 27, 2012
  63. 63. OPENSTACK IN HOUSEFriday, July 27, 2012
  64. 64. OPENSTACK OPENSTACK IN HOUSEFriday, July 27, 2012
  65. 65. OPENSTACK OPENSTACK OPENSTACK IN HOUSE OPENSTACK SEAMLESS INTEROPERABILITYFriday, July 27, 2012
  66. 66. OPENSTACK S3 OPENSTACK OPENSTACK IN HOUSE OPENSTACK AZURE SEAMLESS INTEROPERABILITY BASIC INTEROPERABILITYFriday, July 27, 2012
  67. 67. openstack ®Friday, July 27, 2012
  68. 68. “The Openstack initiative is open source at its best... It will openstack ® Adam Jacob, OpscodeFriday, July 27, 2012
  69. 69. Friday, July 27, 2012

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