REALIZING REAL-TIME VALUE ON THE REAL-TIME WEB from Structure:Data 2012

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Presentation from Todd Papaioannou, Continuuity
#dataconf
More at http://event.gigaom.com/structuredata/

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REALIZING REAL-TIME VALUE ON THE REAL-TIME WEB from Structure:Data 2012

  1. 1. REALIZING REAL-TIME VALUE ON THE REAL-TIME WEB SPEAKER: Todd Papaioannou Founder and CEO ContinuuityFriday, July 27, 2012
  2. 2. THE REAL-TIME WEB AND BIG DATA Todd Flickr : NASA Goddard Photo and Video Papaioannou Founder & CEO, Continuuity @drluckyspinFriday, July 27, 2012
  3. 3. BIG DATA IS HEREFriday, July 27, 2012
  4. 4. HOW BIG? Gartner predicts that data will grow by 800% in five yearsFriday, July 27, 2012
  5. 5. HOW BIG? Gartner predicts that data will grow by 800% in five years And, 80% of it will be unstructured!Friday, July 27, 2012
  6. 6. YAWN! Flickr : TWOBFriday, July 27, 2012
  7. 7. More interesting.. And what we are doing with it WHERE IS IT COMINGFriday, July 27, 2012
  8. 8. DIGITAL EXHAUST Flickr : noodlepieFriday, July 27, 2012
  9. 9. Ins igh t1 CONSUMER INTELLIGENCE • Consumer Intelligence is the first archetypal BigData application pattern • Characterized by delivering personalized experiences for Consumers • E.g. • Content targeting and optimization • Advertising optimizationFriday, July 27, 2012
  10. 10. PERSONALIZATION IN ACTIONFriday, July 27, 2012
  11. 11. PERSONALIZATION IN ACTIONFriday, July 27, 2012
  12. 12. ENTER REAL- TIMEFriday, July 27, 2012
  13. 13. Ins igh REAL-TIME t2 • The real-time web is the next wave of web applications • It delivers more compelling and relevant user experiences • It is driving change in how we think about application architectures • It is generating a huge amount of dataFriday, July 27, 2012
  14. 14. BUT WHO CARES IF YOU CAN’T ACT Flickr : IN REAL-TIME?Friday, July 27, 2012
  15. 15. REAL-TIME BIG DATAFriday, July 27, 2012
  16. 16. Ins igh t3 HADOOP IS NOT REAL-TIME Flickr : publicenergyFriday, July 27, 2012
  17. 17. DATA FABRICFriday, July 27, 2012
  18. 18. DATA FABRIC Past: Scale the data set Computation Data Database Sharding (e.g. Distributed MySQL)Friday, July 27, 2012
  19. 19. DATA FABRIC Past: Present: Scale the data Scale set computation Computation Data Database Sharding Move compute to data (e.g. Distributed MySQL) (e.g. Hadoop)Friday, July 27, 2012
  20. 20. DATA FABRIC Past: Present: Future: Scale the data Scale Address Real Time set computation SLAs Computation C CC C Data Database Sharding Move compute to data Run data through (e.g. Distributed MySQL) (e.g. Hadoop) computeFriday, July 27, 2012
  21. 21. THE FUTURE • The future of consumer experiences is the Real Time Web • It will enable a new market for Consumer Intelligence applications • Acting in real-time requires new data platforms • There is a need for real-time BigData platformsFriday, July 27, 2012
  22. 22. Friday, July 27, 2012
  23. 23. QUESTIONS?Friday, July 27, 2012

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