Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer
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Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer

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Presentation from Donald Farmer - VP of Product Management, Qlik

Presentation from Donald Farmer - VP of Product Management, Qlik
#gigaomlive
More at http://events.gigaom.com/structuredata-2014/

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Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer Presentation Transcript

  • Natural Analytics Donald Farmer donald.farmer@qlikview.com @donalddotfarmer March, 2014
  • Natural vs. Not
  • Not Natural
  • Natural
  • Not Natural
  • Natural
  • Not Natural
  • Natural
  • Natural Analytics: Using Innate Skills
  • •  Natural Analytics™ is the technology and design approach that makes the QlikView platform so powerful •  Natural Analytics™ optimizes data structures, the analytical query engine, the interactive user experience, visualizations and collaboration What is Natural Analytics™?
  • Humans have a natural capability for decision-making under stress
  • Better Analysis Through Human Behaviour
  • Not Natural
  • Freedom to Explore
  • Outlier Detection
  • Sorting
  • Sorting
  • Categorization / Relevance Detection
  • Four Innate Human Analytic Behaviors Association Comparison Anticipation Narration
  • Business Discovery is what Qlik does. Natural Analytics is how we go about it. Naturalness fosters adoption and repeated usage, and means greater ROI.