Gigaom Research Sector RoadMap: Enterprise Mobility Management

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This report outlines key trends disrupting the enterprise mobility management market, weighs their relative importance to the overall market, and examines which vendor strategies and toolsets will be …

This report outlines key trends disrupting the enterprise mobility management market, weighs their relative importance to the overall market, and examines which vendor strategies and toolsets will be best able to adapt.

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  • 1. GigaOM Research report highlights Sector RoadMap: Enterprise Mobility Management by Cormac Foster, research director
  • 2. Executive Summary Broadly speaking, enterprise mobility management (EMM) is the collection of tools necessary to allow businesses to deploy, secure and manage policies, devices and applications for a mobile workforce. This report outlines key trends disrupting EMM, weighs their relative importance to the overall market, and examines which vendor strategies and toolsets will be best able to adapt. Vendors highlighted include AirWatch, Apperian, Citrix, Good Technology and MobileIron.
  • 3. Challenges Mobility introduces variability into the enterprise, and EMM responds to a unique set of management concerns surrounding these variables. • • • • Mobile networks (and to a lesser extent, devices) operate beyond the IT department’s control, creating new types of potential security holes. Device form factors and operating systems evolve far faster than those of more-established computing platforms, fundamentally altering device usage on a regular basis. Device ownership and carrier relationships, meanwhile, complicate provisioning. The new expectations of mobile users themselves create the greatest challenges and threats, as users circumvent or simply ignore mobile tools they find cumbersome. Traditional systems-management tools and processes are entirely unable to manage these concerns.
  • 4. Disruption vectors We identified five key trends — what we call disruption vectors — where the key players will strive to gain an advantage in the next 24 months. These trends will disrupt the marketplace and create opportunities for vendors to compete for market share: • • • • • platform proliferation continued enterprise distribution the increasing importance of compliance, risk and governance the emergence of EMM as an IT management system demand for value-driven metrics
  • 5. Sector RoadMap Relative importance of Enterprise Mobility management disruption vectors Note: Number indicates company’s relative strength across all vectors. Size of ball indicates company’s relative strength along individual vector
  • 6. Companies to watch
  • 7. Key Takeaways • • • • • EMM addresses a new set of challenges. The market is changing so fast and user requirements are so unique and fluid that there is rarely one best provider. Currently vendors such as AirWatch, Citrix, and MobileIron appear best positioned to address the widest range of concerns from a single source. Successful EMM solutions will require a blend of mobile device management (MDM) and mobile application management (MAM) tools, often from different vendors. The next 24 months will see additional partnerships and consolidation in the industry, as well as an increase in the popularity of managed mobile service providers.
  • 8. To access this report, sign up for a free 7-day trial of GigaOM Research at http://pro.gigaom.com/. Media contact: Allison Parker allison.parker@gigaom.com