How Moore’s Law is Influencing Design - from Roadmap 2013
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How Moore’s Law is Influencing Design - from Roadmap 2013

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Presentation from John Maeda, Rhode Island School of Design

Presentation from John Maeda, Rhode Island School of Design
#roadmap2013
More at http://events.gigaom.com/roadmap-2013/

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How Moore’s Law is Influencing Design - from Roadmap 2013 How Moore’s Law is Influencing Design - from Roadmap 2013 Presentation Transcript

  • Wednesday, November 13, 13
  • HOW MOORE’S LAW IS INFLUENCING DESIGN John Maeda Rhode Island School of Design Wednesday, November 13, 13
  • G I G AO M 2 0 1 3 / J O H N M A E DA W I T H B E C K Y B E R M O N T Wednesday, November 13, 13
  • 1991 Wednesday, November 13, 13
  • 1991 Wednesday, November 13, 13
  • 1991 Wednesday, November 13, 13
  • design technology 1991 Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • E Y E C A N DY Wednesday, November 13, 13
  • E Y E M E AT Wednesday, November 13, 13
  • E Y E M E AT Wednesday, November 13, 13
  • E Y E M E AT Wednesday, November 13, 13
  • E Y E M E AT Wednesday, November 13, 13
  • EMPTY 1 9 9 8 AT L A J O L L A Wednesday, November 13, 13
  • “ YO U R W O R K I S B E A U T I F U L . . . EMPTY B U T . . . I T I S S O . . . E M P T Y . . .” 1 9 9 8 AT L A J O L L A Wednesday, November 13, 13
  • “ YO U R W O R K I S B E A U T I F U L . . . EMPTY B U T . . . I T I S S O . . . E M P T Y . . .” 1 9 9 8 AT L A J O L L A Wednesday, November 13, 13
  • E MP T Y o o E M P T Y T O E M PAT H Y Wednesday, November 13, 13 o
  • AAAAAH AAAAH AAAH AAH E M P A TH Y o o E M P T Y T O E M PAT H Y Wednesday, November 13, 13 o
  • AAAAAH AAAAH AAAH AAH E M P A TH Y o o o for other people E M P T Y T O E M PAT H Y Wednesday, November 13, 13
  • STICKS BLOBS BLOCKS A DA P T E D F RO M DA N ROA M / 2 0 1 2 Wednesday, November 13, 13
  • E M OT I O N S BLOBS BLOCKS A DA P T E D F RO M DA N ROA M / 2 0 1 2 Wednesday, November 13, 13
  • E M OT I O N S BLOBS ACTIONS A DA P T E D F RO M DA N ROA M / 2 0 1 2 Wednesday, November 13, 13
  • E M OT I O N S ACTIONS R E L AT I O N S A DA P T E D F RO M DA N ROA M / 2 0 1 2 Wednesday, November 13, 13
  • E M OT I O N S ACTIONS R E L AT I O N S Wednesday, November 13, 13
  • E M OT I O N S ACTIONS WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN Wednesday, November 13, 13
  • E M OT I O N S WORLD OF THE MIND HUMAN-COMPUTER INTERFACE ACTIONS WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN Wednesday, November 13, 13
  • E M OT I O N S WORLD OF THE MIND HUMAN-COMPUTER INTERFACE ACTIONS WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN WORLD OF PEOPLE INSTITUTIONS Wednesday, November 13, 13
  • E M OT I O N S WORLD OF THE MIND HUMAN-COMPUTER INTERFACE ACTIONS WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN “physical / natural” WORLD OF PEOPLE INSTITUTIONS Wednesday, November 13, 13
  • E M OT I O N S WORLD OF THE MIND HUMAN-COMPUTER INTERFACE ACTIONS “digital / cognitive” WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN “physical / natural” WORLD OF PEOPLE INSTITUTIONS Wednesday, November 13, 13
  • E M OT I O N S WORLD OF THE MIND HUMAN-COMPUTER INTERFACE ACTIONS “digital / cognitive” WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN “physical / natural” WORLD OF PEOPLE INSTITUTIONS “social / community” Wednesday, November 13, 13
  • E M OT I O N S WORLD OF THE MIND HUMAN-COMPUTER INTERFACE ACTIONS “digital / cognitive” WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN “physical / natural” WORLD OF PEOPLE INSTITUTIONS “social / community” Wednesday, November 13, 13
  • THREE KINDS OF DESIGN Wednesday, November 13, 13
  • COGNITIVE PHYSICAL THREE KINDS OF DESIGN Wednesday, November 13, 13
  • COGNITIVE PHYSICAL THREE KINDS OF DESIGN Wednesday, November 13, 13
  • COGNITIVE PHYSICAL O R G A N I Z AT I O N A L THREE KINDS OF DESIGN Wednesday, November 13, 13
  • RED BURNS HAD IT RIGHT (1925 - 2013) Wednesday, November 13, 13
  • “ T H I N K O F T E C H N O L O G Y A S A V E R B , N OT A N O U N . I T P RO V I D E S T H E TO O L S , C R E AT I V E P E O P L E P R O V I D E I M A G I N AT I O N .” RED BURNS HAD IT RIGHT (1925 - 2013) Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • art, Wednesday, November 13, 13
  • art, Wednesday, November 13, 13
  • art, Wednesday, November 13, 13 art-
  • DESIGN Wednesday, November 13, 13
  • T E C H N O L O G Y + A RT = DESIGN . . . I T ’ S E V E RY W H E R E Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • DESIGN Wednesday, November 13, 13
  • D E TA I L S Wednesday, November 13, 13
  • , ,, , ,,, ,, ,, ,,, , ,, , ,, ,, , ,E,TA,L S,,, , ,, I ,, , D, ,, , , , ,,, , , , , , , ,, , Wednesday, November 13, 13
  • , Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • , Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • ! Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • Wednesday, November 13, 13
  • M O O R E ’ S L AW I N F L U E N C E S DESIGN YES. BUT IT DIDN’T BEFORE ... Wednesday, November 13, 13
  • 1971 - 2002 2,300 1971 AV E R A G E N U M B E R O F T R A N S I S TO R S P E R I C Wednesday, November 13, 13
  • 1971 - 2002 225,000,000 1971 1972 1974 1978 1979 1982 1985 1989 1993 1995 1997 1999 2000 2001 2001 2002 AV E R A G E N U M B E R O F T R A N S I S TO R S P E R I C Wednesday, November 13, 13
  • 1971 - 2002 225,000,000 log plot 2.6 billion 1971 1972 1974 1978 1979 1982 1985 1989 1993 1995 1997 1999 2000 2001 2001 2002 AV E R A G E N U M B E R O F T R A N S I S TO R S P E R I C Wednesday, November 13, 13 2011
  • 1968 - 2004 $ 10 1968 C O S T P E R T R A N S I S TO R Wednesday, November 13, 13
  • 1968 - 2004 $ 10 1 cost plot 0.1 0.01 0.0001 0.00001 0.000001 0.0000001 1968 1972 C O S T P E R T R A N S I S TO R Wednesday, November 13, 13 1976 1980 1984 1988 1992 1996 2000 2004
  • G I S T O F M O O R E ’ S L AW Wednesday, November 13, 13
  • C A PA B I L I T Y COST G I S T O F M O O R E ’ S L AW Wednesday, November 13, 13
  • M I T D AY S Wednesday, November 13, 13
  • 1990 M I T D AY S Wednesday, November 13, 13 1995 2000
  • 1990 Tricycle M I T D AY S Wednesday, November 13, 13 1995 2000
  • 1990 M I T D AY S Wednesday, November 13, 13 1995 2000
  • 1990 M I T D AY S Wednesday, November 13, 13 1995 2000
  • 1990 M I T D AY S Wednesday, November 13, 13 1995 2000
  • 2002 M I T D AY S Wednesday, November 13, 13
  • 2003 M I T D AY S Wednesday, November 13, 13 2002
  • 2004 M I T D AY S Wednesday, November 13, 13 2003 2002
  • 2005 M I T D AY S Wednesday, November 13, 13 2004 2003 2002
  • 2002 U B I Q U I TO U S C O M P U T I N G Wednesday, November 13, 13
  • 2002 U B I Q U I TO U S C O M P U T I N G Wednesday, November 13, 13
  • 2002 U B I Q U I TO U S C O M P U T I N G Wednesday, November 13, 13
  • 2002 U B I Q U I TO U S C O M P U T I N G Wednesday, November 13, 13
  • 2002 U B I Q U I TO U S C O M P U T I N G Wednesday, November 13, 13
  • 2002 — A N D T H E N T H E R E WA S L I G H T ! Wednesday, November 13, 13
  • 2002 — A N D T H E N T H E R E WA S L I G H T ! Wednesday, November 13, 13
  • CHEAPER AND BETTER Wednesday, November 13, 13
  • LESS TECH MORE TECH BETTER! CHEAPER AND BETTER Wednesday, November 13, 13
  • LESS TECH MORE TECH BETTER! BETTER? CHEAPER AND BETTER Wednesday, November 13, 13
  • MORE TECH BETTER? W I T H T E C H N O L O G Y, M O R E I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  • M OO R E ’ S L AW = MOORE IS BETTER W I T H T E C H N O L O G Y, M O R E I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  • BUT WITH GOOD DESIGN MORE ≠ BETTER = W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  • WITH GOOD DESIGN LESS = MORE W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  • WITH GOOD DESIGN HUH? L E S S = M O R E HUH? W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  • WITH GOOD DESIGN HUH? L E S S = M O R E HUH? W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  • WITH GOOD DESIGN HUH? L E S S = M O R E HUH? W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  • MORE T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13 LESS
  • MORE LESS Which cookie will a child choose? T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13
  • MORE Which cookie will a child choose? T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13
  • MORE T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13 LESS
  • MORE LESS Which pile of work will a child choose? T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13
  • LESS Which pile of work will a child choose? T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13
  • T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13
  • want more (enjoyment / power / mastery) T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13 want less (work / boredom / frustration)
  • design Wednesday, November 13, 13 technology
  • design Wednesday, November 13, 13 technology
  • design technology ? desire Wednesday, November 13, 13 utility
  • design Wednesday, November 13, 13 technology
  • design Wednesday, November 13, 13 technology
  • technology desire ? utility I F I J U S T WA I T I T W I L L Wednesday, November 13, 13 B E 1 8 M O O R E M O N T H S , U S E F U L !
  • technology desire C U Z I F I J U S T I T W I L L ? H AV E M O O R E , B E A . M A . Z I N G ! utility I F I J U S T WA I T I T W I L L Wednesday, November 13, 13 B E 1 8 M O O R E M O N T H S , U S E F U L !
  • technology design Wednesday, November 13, 13
  • W I T H T E C H N O L O G Y, M O R E ( M O O R E ) I S A LWAY S B E T T E R . B U T M O O R E N O L O N G E R G OV E R N S H OW W E F E E L . D E S I G N I S N E E D E D TO F I N D T H E B A L A N C E B E T W E E N M O R E A N D L E S S . design technology Wednesday, November 13, 13
  • design Wednesday, November 13, 13
  • IS THERE A DESIGN “BUBBLE”? design Wednesday, November 13, 13
  • design N O. B U T T H E R E ’ S A D E S I G N “ B O W L I N G B A L L .” Wednesday, November 13, 13
  • > Thank you! Wednesday, November 13, 13 design
  • COGNITIVE > Thank you! PHYSICAL design O R G A N I Z AT I O N A L Wednesday, November 13, 13
  • Wednesday, November 13, 13