0
Wednesday, November 13, 13
HOW MOORE’S LAW IS
INFLUENCING DESIGN
John Maeda
Rhode Island School of Design

Wednesday, November 13, 13
G I G AO M 2 0 1 3 / J O H N M A E DA W I T H B E C K Y B E R M O N T

Wednesday, November 13, 13
1991

Wednesday, November 13, 13
1991

Wednesday, November 13, 13
1991

Wednesday, November 13, 13
design
technology
1991

Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
E Y E C A N DY

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E Y E M E AT

Wednesday, November 13, 13
E Y E M E AT

Wednesday, November 13, 13
E Y E M E AT

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E Y E M E AT

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EMPTY

1 9 9 8 AT L A J O L L A

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“ YO U R W O R K I S B E A U T I F U L . . .
EMPTY
B U T . . . I T I S S O . . . E M P T Y . . .”

1 9 9 8 AT L A J O L L ...
“ YO U R W O R K I S B E A U T I F U L . . .
EMPTY
B U T . . . I T I S S O . . . E M P T Y . . .”

1 9 9 8 AT L A J O L L ...
E MP T Y
o o
E M P T Y T O E M PAT H Y

Wednesday, November 13, 13

o
AAAAAH
AAAAH
AAAH
AAH
E M P A TH Y
o o
E M P T Y T O E M PAT H Y

Wednesday, November 13, 13

o
AAAAAH
AAAAH
AAAH
AAH
E M P A TH Y
o o
o
for other people

E M P T Y T O E M PAT H Y

Wednesday, November 13, 13
STICKS

BLOBS
BLOCKS

A DA P T E D F RO M DA N ROA M / 2 0 1 2

Wednesday, November 13, 13
E M OT I O N S

BLOBS
BLOCKS

A DA P T E D F RO M DA N ROA M / 2 0 1 2

Wednesday, November 13, 13
E M OT I O N S

BLOBS

ACTIONS

A DA P T E D F RO M DA N ROA M / 2 0 1 2

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E M OT I O N S

ACTIONS

R E L AT I O N S
A DA P T E D F RO M DA N ROA M / 2 0 1 2

Wednesday, November 13, 13
E M OT I O N S

ACTIONS

R E L AT I O N S

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E M OT I O N S

ACTIONS

WORLD OF
T H E B O DY
R E L AT I O N S
TRADITIONAL DESIGN

Wednesday, November 13, 13
E M OT I O N S
WORLD OF
THE MIND
HUMAN-COMPUTER INTERFACE

ACTIONS

WORLD OF
T H E B O DY
R E L AT I O N S
TRADITIONAL DES...
E M OT I O N S
WORLD OF
THE MIND
HUMAN-COMPUTER INTERFACE

ACTIONS

WORLD OF
T H E B O DY
R E L AT I O N S
TRADITIONAL DES...
E M OT I O N S
WORLD OF
THE MIND
HUMAN-COMPUTER INTERFACE

ACTIONS

WORLD OF
T H E B O DY
R E L AT I O N S
TRADITIONAL DES...
E M OT I O N S
WORLD OF
THE MIND
HUMAN-COMPUTER INTERFACE

ACTIONS

“digital / cognitive”

WORLD OF
T H E B O DY
R E L AT ...
E M OT I O N S
WORLD OF
THE MIND
HUMAN-COMPUTER INTERFACE

ACTIONS

“digital / cognitive”

WORLD OF
T H E B O DY
R E L AT ...
E M OT I O N S
WORLD OF
THE MIND
HUMAN-COMPUTER INTERFACE

ACTIONS

“digital / cognitive”

WORLD OF
T H E B O DY
R E L AT ...
THREE KINDS OF DESIGN

Wednesday, November 13, 13
COGNITIVE

PHYSICAL

THREE KINDS OF DESIGN

Wednesday, November 13, 13
COGNITIVE

PHYSICAL

THREE KINDS OF DESIGN

Wednesday, November 13, 13
COGNITIVE

PHYSICAL

O R G A N I Z AT I O N A L

THREE KINDS OF DESIGN

Wednesday, November 13, 13
RED BURNS HAD IT RIGHT (1925 - 2013)

Wednesday, November 13, 13
“ T H I N K O F T E C H N O L O G Y A S A V E R B , N OT A N O U N .
I T P RO V I D E S T H E TO O L S , C R E AT I V E P ...
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
art,

Wednesday, November 13, 13
art,

Wednesday, November 13, 13
art,

Wednesday, November 13, 13

art-
DESIGN
Wednesday, November 13, 13
T E C H N O L O G Y + A RT =

DESIGN
. . . I T ’ S E V E RY W H E R E
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
DESIGN
Wednesday, November 13, 13
D E TA I L S
Wednesday, November 13, 13
,

,, , ,,, ,, ,, ,,,
, ,, , ,,
,, , ,E,TA,L S,,,
,
,, I ,, ,
D,
,, , , ,
,,, , , , , , , ,,
,

Wednesday, November 13, 13
,
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
,
Wednesday, November 13, 13
Wednesday, November 13, 13
!
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
Wednesday, November 13, 13
M O O R E ’ S L AW I N F L U E N C E S

DESIGN

YES. BUT IT DIDN’T BEFORE ...
Wednesday, November 13, 13
1971 - 2002

2,300

1971

AV E R A G E N U M B E R O F T R A N S I S TO R S P E R I C

Wednesday, November 13, 13
1971 - 2002

225,000,000

1971 1972 1974 1978 1979 1982 1985 1989 1993 1995 1997 1999 2000 2001 2001 2002

AV E R A G E N ...
1971 - 2002

225,000,000

log plot

2.6 billion

1971 1972 1974 1978 1979 1982 1985 1989 1993 1995 1997 1999 2000 2001 200...
1968 - 2004
$ 10

1968

C O S T P E R T R A N S I S TO R

Wednesday, November 13, 13
1968 - 2004
$ 10
1

cost plot

0.1
0.01
0.0001
0.00001
0.000001
0.0000001

1968

1972

C O S T P E R T R A N S I S TO R

W...
G I S T O F M O O R E ’ S L AW

Wednesday, November 13, 13
C A PA B I L I T Y

COST

G I S T O F M O O R E ’ S L AW

Wednesday, November 13, 13
M I T D AY S

Wednesday, November 13, 13
1990

M I T D AY S

Wednesday, November 13, 13

1995

2000
1990

Tricycle

M I T D AY S

Wednesday, November 13, 13

1995

2000
1990

M I T D AY S

Wednesday, November 13, 13

1995

2000
1990

M I T D AY S

Wednesday, November 13, 13

1995

2000
1990

M I T D AY S

Wednesday, November 13, 13

1995

2000
2002

M I T D AY S

Wednesday, November 13, 13
2003

M I T D AY S

Wednesday, November 13, 13

2002
2004

M I T D AY S

Wednesday, November 13, 13

2003

2002
2005

M I T D AY S

Wednesday, November 13, 13

2004

2003

2002
2002

U B I Q U I TO U S C O M P U T I N G

Wednesday, November 13, 13
2002

U B I Q U I TO U S C O M P U T I N G

Wednesday, November 13, 13
2002

U B I Q U I TO U S C O M P U T I N G

Wednesday, November 13, 13
2002

U B I Q U I TO U S C O M P U T I N G

Wednesday, November 13, 13
2002

U B I Q U I TO U S C O M P U T I N G

Wednesday, November 13, 13
2002 —

A N D T H E N T H E R E WA S L I G H T !

Wednesday, November 13, 13
2002 —

A N D T H E N T H E R E WA S L I G H T !

Wednesday, November 13, 13
CHEAPER AND BETTER

Wednesday, November 13, 13
LESS
TECH

MORE
TECH
BETTER!

CHEAPER AND BETTER

Wednesday, November 13, 13
LESS
TECH

MORE
TECH
BETTER!
BETTER?

CHEAPER AND BETTER

Wednesday, November 13, 13
MORE
TECH
BETTER?
W I T H T E C H N O L O G Y, M O R E I S G E N E R A L LY B E T T E R

Wednesday, November 13, 13
M OO R E ’ S L AW
= MOORE IS BETTER
W I T H T E C H N O L O G Y, M O R E I S G E N E R A L LY B E T T E R

Wednesday, Nove...
BUT WITH GOOD DESIGN
MORE ≠ BETTER
=

W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R

Wednesday, November ...
WITH GOOD DESIGN
LESS = MORE

W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R

Wednesday, November 13, 13
WITH GOOD DESIGN
HUH? L E S S = M O R E
HUH?

W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R

Wednesday, N...
WITH GOOD DESIGN
HUH? L E S S = M O R E
HUH?

W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R

Wednesday, N...
WITH GOOD DESIGN
HUH? L E S S = M O R E
HUH?

W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R

Wednesday, N...
MORE

T H E L AW S O F S I M P L I C I T Y / 2 0 0 5

Wednesday, November 13, 13

LESS
MORE

LESS

Which cookie will a child choose?
T H E L AW S O F S I M P L I C I T Y / 2 0 0 5

Wednesday, November 13, 13
MORE

Which cookie will a child choose?
T H E L AW S O F S I M P L I C I T Y / 2 0 0 5

Wednesday, November 13, 13
MORE

T H E L AW S O F S I M P L I C I T Y / 2 0 0 5

Wednesday, November 13, 13

LESS
MORE

LESS

Which pile of work will a child choose?
T H E L AW S O F S I M P L I C I T Y / 2 0 0 5

Wednesday, November 13...
LESS

Which pile of work will a child choose?
T H E L AW S O F S I M P L I C I T Y / 2 0 0 5

Wednesday, November 13, 13
T H E L AW S O F S I M P L I C I T Y / 2 0 0 5

Wednesday, November 13, 13
want more

(enjoyment / power / mastery)

T H E L AW S O F S I M P L I C I T Y / 2 0 0 5

Wednesday, November 13, 13

want...
design

Wednesday, November 13, 13

technology
design

Wednesday, November 13, 13

technology
design

technology

?

desire

Wednesday, November 13, 13

utility
design

Wednesday, November 13, 13

technology
design

Wednesday, November 13, 13

technology
technology
desire

?

utility
I F

I

J U S T WA I T

I T W I L L

Wednesday, November 13, 13

B E

1 8

M O O R E

M O N ...
technology
desire
C U Z

I F

I

J U S T

I T W I L L

?

H AV E

M O O R E ,

B E A . M A . Z I N G !

utility
I F

I

J ...
technology
design

Wednesday, November 13, 13
W I T H T E C H N O L O G Y, M O R E ( M O O R E ) I S A LWAY S B E T T E R .
B U T M O O R E N O L O N G E R G OV E R N S...
design

Wednesday, November 13, 13
IS THERE A DESIGN “BUBBLE”?

design

Wednesday, November 13, 13
design

N O. B U T T H E R E ’ S A D E S I G N “ B O W L I N G B A L L .”
Wednesday, November 13, 13
> Thank you!

Wednesday, November 13, 13

design
COGNITIVE

> Thank you!

PHYSICAL

design
O R G A N I Z AT I O N A L

Wednesday, November 13, 13
Wednesday, November 13, 13
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How Moore’s Law is Influencing Design - from Roadmap 2013

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Presentation from John Maeda, Rhode Island School of Design
#roadmap2013
More at http://events.gigaom.com/roadmap-2013/

Published in: Design, Technology, Business

Transcript of "How Moore’s Law is Influencing Design - from Roadmap 2013"

  1. 1. Wednesday, November 13, 13
  2. 2. HOW MOORE’S LAW IS INFLUENCING DESIGN John Maeda Rhode Island School of Design Wednesday, November 13, 13
  3. 3. G I G AO M 2 0 1 3 / J O H N M A E DA W I T H B E C K Y B E R M O N T Wednesday, November 13, 13
  4. 4. 1991 Wednesday, November 13, 13
  5. 5. 1991 Wednesday, November 13, 13
  6. 6. 1991 Wednesday, November 13, 13
  7. 7. design technology 1991 Wednesday, November 13, 13
  8. 8. Wednesday, November 13, 13
  9. 9. Wednesday, November 13, 13
  10. 10. E Y E C A N DY Wednesday, November 13, 13
  11. 11. E Y E M E AT Wednesday, November 13, 13
  12. 12. E Y E M E AT Wednesday, November 13, 13
  13. 13. E Y E M E AT Wednesday, November 13, 13
  14. 14. E Y E M E AT Wednesday, November 13, 13
  15. 15. EMPTY 1 9 9 8 AT L A J O L L A Wednesday, November 13, 13
  16. 16. “ YO U R W O R K I S B E A U T I F U L . . . EMPTY B U T . . . I T I S S O . . . E M P T Y . . .” 1 9 9 8 AT L A J O L L A Wednesday, November 13, 13
  17. 17. “ YO U R W O R K I S B E A U T I F U L . . . EMPTY B U T . . . I T I S S O . . . E M P T Y . . .” 1 9 9 8 AT L A J O L L A Wednesday, November 13, 13
  18. 18. E MP T Y o o E M P T Y T O E M PAT H Y Wednesday, November 13, 13 o
  19. 19. AAAAAH AAAAH AAAH AAH E M P A TH Y o o E M P T Y T O E M PAT H Y Wednesday, November 13, 13 o
  20. 20. AAAAAH AAAAH AAAH AAH E M P A TH Y o o o for other people E M P T Y T O E M PAT H Y Wednesday, November 13, 13
  21. 21. STICKS BLOBS BLOCKS A DA P T E D F RO M DA N ROA M / 2 0 1 2 Wednesday, November 13, 13
  22. 22. E M OT I O N S BLOBS BLOCKS A DA P T E D F RO M DA N ROA M / 2 0 1 2 Wednesday, November 13, 13
  23. 23. E M OT I O N S BLOBS ACTIONS A DA P T E D F RO M DA N ROA M / 2 0 1 2 Wednesday, November 13, 13
  24. 24. E M OT I O N S ACTIONS R E L AT I O N S A DA P T E D F RO M DA N ROA M / 2 0 1 2 Wednesday, November 13, 13
  25. 25. E M OT I O N S ACTIONS R E L AT I O N S Wednesday, November 13, 13
  26. 26. E M OT I O N S ACTIONS WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN Wednesday, November 13, 13
  27. 27. E M OT I O N S WORLD OF THE MIND HUMAN-COMPUTER INTERFACE ACTIONS WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN Wednesday, November 13, 13
  28. 28. E M OT I O N S WORLD OF THE MIND HUMAN-COMPUTER INTERFACE ACTIONS WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN WORLD OF PEOPLE INSTITUTIONS Wednesday, November 13, 13
  29. 29. E M OT I O N S WORLD OF THE MIND HUMAN-COMPUTER INTERFACE ACTIONS WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN “physical / natural” WORLD OF PEOPLE INSTITUTIONS Wednesday, November 13, 13
  30. 30. E M OT I O N S WORLD OF THE MIND HUMAN-COMPUTER INTERFACE ACTIONS “digital / cognitive” WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN “physical / natural” WORLD OF PEOPLE INSTITUTIONS Wednesday, November 13, 13
  31. 31. E M OT I O N S WORLD OF THE MIND HUMAN-COMPUTER INTERFACE ACTIONS “digital / cognitive” WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN “physical / natural” WORLD OF PEOPLE INSTITUTIONS “social / community” Wednesday, November 13, 13
  32. 32. E M OT I O N S WORLD OF THE MIND HUMAN-COMPUTER INTERFACE ACTIONS “digital / cognitive” WORLD OF T H E B O DY R E L AT I O N S TRADITIONAL DESIGN “physical / natural” WORLD OF PEOPLE INSTITUTIONS “social / community” Wednesday, November 13, 13
  33. 33. THREE KINDS OF DESIGN Wednesday, November 13, 13
  34. 34. COGNITIVE PHYSICAL THREE KINDS OF DESIGN Wednesday, November 13, 13
  35. 35. COGNITIVE PHYSICAL THREE KINDS OF DESIGN Wednesday, November 13, 13
  36. 36. COGNITIVE PHYSICAL O R G A N I Z AT I O N A L THREE KINDS OF DESIGN Wednesday, November 13, 13
  37. 37. RED BURNS HAD IT RIGHT (1925 - 2013) Wednesday, November 13, 13
  38. 38. “ T H I N K O F T E C H N O L O G Y A S A V E R B , N OT A N O U N . I T P RO V I D E S T H E TO O L S , C R E AT I V E P E O P L E P R O V I D E I M A G I N AT I O N .” RED BURNS HAD IT RIGHT (1925 - 2013) Wednesday, November 13, 13
  39. 39. Wednesday, November 13, 13
  40. 40. Wednesday, November 13, 13
  41. 41. Wednesday, November 13, 13
  42. 42. art, Wednesday, November 13, 13
  43. 43. art, Wednesday, November 13, 13
  44. 44. art, Wednesday, November 13, 13 art-
  45. 45. DESIGN Wednesday, November 13, 13
  46. 46. T E C H N O L O G Y + A RT = DESIGN . . . I T ’ S E V E RY W H E R E Wednesday, November 13, 13
  47. 47. Wednesday, November 13, 13
  48. 48. Wednesday, November 13, 13
  49. 49. Wednesday, November 13, 13
  50. 50. Wednesday, November 13, 13
  51. 51. Wednesday, November 13, 13
  52. 52. Wednesday, November 13, 13
  53. 53. Wednesday, November 13, 13
  54. 54. Wednesday, November 13, 13
  55. 55. Wednesday, November 13, 13
  56. 56. Wednesday, November 13, 13
  57. 57. Wednesday, November 13, 13
  58. 58. Wednesday, November 13, 13
  59. 59. Wednesday, November 13, 13
  60. 60. Wednesday, November 13, 13
  61. 61. Wednesday, November 13, 13
  62. 62. Wednesday, November 13, 13
  63. 63. Wednesday, November 13, 13
  64. 64. DESIGN Wednesday, November 13, 13
  65. 65. D E TA I L S Wednesday, November 13, 13
  66. 66. , ,, , ,,, ,, ,, ,,, , ,, , ,, ,, , ,E,TA,L S,,, , ,, I ,, , D, ,, , , , ,,, , , , , , , ,, , Wednesday, November 13, 13
  67. 67. , Wednesday, November 13, 13
  68. 68. Wednesday, November 13, 13
  69. 69. Wednesday, November 13, 13
  70. 70. Wednesday, November 13, 13
  71. 71. , Wednesday, November 13, 13
  72. 72. Wednesday, November 13, 13
  73. 73. ! Wednesday, November 13, 13
  74. 74. Wednesday, November 13, 13
  75. 75. Wednesday, November 13, 13
  76. 76. Wednesday, November 13, 13
  77. 77. M O O R E ’ S L AW I N F L U E N C E S DESIGN YES. BUT IT DIDN’T BEFORE ... Wednesday, November 13, 13
  78. 78. 1971 - 2002 2,300 1971 AV E R A G E N U M B E R O F T R A N S I S TO R S P E R I C Wednesday, November 13, 13
  79. 79. 1971 - 2002 225,000,000 1971 1972 1974 1978 1979 1982 1985 1989 1993 1995 1997 1999 2000 2001 2001 2002 AV E R A G E N U M B E R O F T R A N S I S TO R S P E R I C Wednesday, November 13, 13
  80. 80. 1971 - 2002 225,000,000 log plot 2.6 billion 1971 1972 1974 1978 1979 1982 1985 1989 1993 1995 1997 1999 2000 2001 2001 2002 AV E R A G E N U M B E R O F T R A N S I S TO R S P E R I C Wednesday, November 13, 13 2011
  81. 81. 1968 - 2004 $ 10 1968 C O S T P E R T R A N S I S TO R Wednesday, November 13, 13
  82. 82. 1968 - 2004 $ 10 1 cost plot 0.1 0.01 0.0001 0.00001 0.000001 0.0000001 1968 1972 C O S T P E R T R A N S I S TO R Wednesday, November 13, 13 1976 1980 1984 1988 1992 1996 2000 2004
  83. 83. G I S T O F M O O R E ’ S L AW Wednesday, November 13, 13
  84. 84. C A PA B I L I T Y COST G I S T O F M O O R E ’ S L AW Wednesday, November 13, 13
  85. 85. M I T D AY S Wednesday, November 13, 13
  86. 86. 1990 M I T D AY S Wednesday, November 13, 13 1995 2000
  87. 87. 1990 Tricycle M I T D AY S Wednesday, November 13, 13 1995 2000
  88. 88. 1990 M I T D AY S Wednesday, November 13, 13 1995 2000
  89. 89. 1990 M I T D AY S Wednesday, November 13, 13 1995 2000
  90. 90. 1990 M I T D AY S Wednesday, November 13, 13 1995 2000
  91. 91. 2002 M I T D AY S Wednesday, November 13, 13
  92. 92. 2003 M I T D AY S Wednesday, November 13, 13 2002
  93. 93. 2004 M I T D AY S Wednesday, November 13, 13 2003 2002
  94. 94. 2005 M I T D AY S Wednesday, November 13, 13 2004 2003 2002
  95. 95. 2002 U B I Q U I TO U S C O M P U T I N G Wednesday, November 13, 13
  96. 96. 2002 U B I Q U I TO U S C O M P U T I N G Wednesday, November 13, 13
  97. 97. 2002 U B I Q U I TO U S C O M P U T I N G Wednesday, November 13, 13
  98. 98. 2002 U B I Q U I TO U S C O M P U T I N G Wednesday, November 13, 13
  99. 99. 2002 U B I Q U I TO U S C O M P U T I N G Wednesday, November 13, 13
  100. 100. 2002 — A N D T H E N T H E R E WA S L I G H T ! Wednesday, November 13, 13
  101. 101. 2002 — A N D T H E N T H E R E WA S L I G H T ! Wednesday, November 13, 13
  102. 102. CHEAPER AND BETTER Wednesday, November 13, 13
  103. 103. LESS TECH MORE TECH BETTER! CHEAPER AND BETTER Wednesday, November 13, 13
  104. 104. LESS TECH MORE TECH BETTER! BETTER? CHEAPER AND BETTER Wednesday, November 13, 13
  105. 105. MORE TECH BETTER? W I T H T E C H N O L O G Y, M O R E I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  106. 106. M OO R E ’ S L AW = MOORE IS BETTER W I T H T E C H N O L O G Y, M O R E I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  107. 107. BUT WITH GOOD DESIGN MORE ≠ BETTER = W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  108. 108. WITH GOOD DESIGN LESS = MORE W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  109. 109. WITH GOOD DESIGN HUH? L E S S = M O R E HUH? W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  110. 110. WITH GOOD DESIGN HUH? L E S S = M O R E HUH? W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  111. 111. WITH GOOD DESIGN HUH? L E S S = M O R E HUH? W I T H D E S I G N , L E S S I S G E N E R A L LY B E T T E R Wednesday, November 13, 13
  112. 112. MORE T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13 LESS
  113. 113. MORE LESS Which cookie will a child choose? T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13
  114. 114. MORE Which cookie will a child choose? T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13
  115. 115. MORE T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13 LESS
  116. 116. MORE LESS Which pile of work will a child choose? T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13
  117. 117. LESS Which pile of work will a child choose? T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13
  118. 118. T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13
  119. 119. want more (enjoyment / power / mastery) T H E L AW S O F S I M P L I C I T Y / 2 0 0 5 Wednesday, November 13, 13 want less (work / boredom / frustration)
  120. 120. design Wednesday, November 13, 13 technology
  121. 121. design Wednesday, November 13, 13 technology
  122. 122. design technology ? desire Wednesday, November 13, 13 utility
  123. 123. design Wednesday, November 13, 13 technology
  124. 124. design Wednesday, November 13, 13 technology
  125. 125. technology desire ? utility I F I J U S T WA I T I T W I L L Wednesday, November 13, 13 B E 1 8 M O O R E M O N T H S , U S E F U L !
  126. 126. technology desire C U Z I F I J U S T I T W I L L ? H AV E M O O R E , B E A . M A . Z I N G ! utility I F I J U S T WA I T I T W I L L Wednesday, November 13, 13 B E 1 8 M O O R E M O N T H S , U S E F U L !
  127. 127. technology design Wednesday, November 13, 13
  128. 128. W I T H T E C H N O L O G Y, M O R E ( M O O R E ) I S A LWAY S B E T T E R . B U T M O O R E N O L O N G E R G OV E R N S H OW W E F E E L . D E S I G N I S N E E D E D TO F I N D T H E B A L A N C E B E T W E E N M O R E A N D L E S S . design technology Wednesday, November 13, 13
  129. 129. design Wednesday, November 13, 13
  130. 130. IS THERE A DESIGN “BUBBLE”? design Wednesday, November 13, 13
  131. 131. design N O. B U T T H E R E ’ S A D E S I G N “ B O W L I N G B A L L .” Wednesday, November 13, 13
  132. 132. > Thank you! Wednesday, November 13, 13 design
  133. 133. COGNITIVE > Thank you! PHYSICAL design O R G A N I Z AT I O N A L Wednesday, November 13, 13
  134. 134. Wednesday, November 13, 13
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