Many cloud providers, both public and private, increasingly face the challenge of offering a growing number of products through their cloud.
It's clear that the DIY model doesn't scale, and often times takes years to accomplish. This is a clear case where a markeplace approach would be a much better fit.
However, there are a number of technical and business challenges involved with building a cloud marketplace for IT products. For example, in order for a cloud marketplace to offer any value, it needs to be able to offer hundreds or potentially even thousands of products, yet at the same time, there's the demand of being able to bring a large number of users into the marketplace - while both of these components need to happen virtually simultaneously - which is no easy feat. In this session, we'll go through several real-life experiences in building cloud marketplaces, and demonstrate how this challenges can be met easily.