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Player's Guide to Content Marketing
 

Player's Guide to Content Marketing

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A quick and easy guide to understanding content marketing. Whether you're a small business owner, marketer, or advertiser, you can attract new customers, extend your reach to new audiences, build ...

A quick and easy guide to understanding content marketing. Whether you're a small business owner, marketer, or advertiser, you can attract new customers, extend your reach to new audiences, build relationships with prospective customers, increase brand awareness and generate sales leads--simply by putting the right content in the right places.

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    Player's Guide to Content Marketing Player's Guide to Content Marketing Presentation Transcript

    • The Player’s Guide to Content Marketing By D.D. Johnice
    • So  you’re  a  player.  But  you  don’t  want  to  be  no  more.      No.  You  want  LOVE,  REAL  L.O.V.E.      But,  with  your  rep,  you  won’t  get  it  from  this  lovely.  What  will  you  do?  
    • Well,  you  could  take  out  an  ad.  But  she   may  never  see  it.  Even  worse,  she  may   never  believe  it.     Oh,  if  only  you  could  just  talk  to  her  for  NOT A PLAYER NO MORE a  minute.   555-CRUSHALOT
    • If  you  could  get  a  moment  of  her  Ime—say,  at  the  market,  while  she’s  reading  her  favorite  blogs,  meeIng  up  with  friends,  or  when  she’s  looking  for  info  on  stuff  you  actually  know  something  about.      Damn,  if  she’d  just  talk  to  you,  you  could  rock  her  world!  
    • Got…to…talk…to…her…now.       But  how  do  you  get  her  interest   when  she  won’t  even  look  at  you?  ARGHH!
    • Well,  you’ve  always  been  a  great  conversaIonalist.  And,  if  you  can  strike  up  a  conversaIon  she’s  interested  in—and  do  it  within  earshot—she’ll  see  what  an  amazing  catch  you  are.    Damn  you’re  brilliant!  
    • So,  you  figure  out  what  she  likes.  What?  It’s   not  stalking  if  it’s  public  info!  FACEBOOK XXXXX XXXXX XXXXX XXXXX
    • Now  that  you  know  what  she  likes,   you  figure  out  where  she’ll  be.     What?  If  her  check-­‐ins,  groups,  and   events  were  private,  she’d  change  her   seSngs!  INVITATION
    • Time  to  put  your  badass  plan  into  play!  
    • So  you  and  your  crew  move  in  and  up   a  convo  next  to  her.  OK,  so  subtlety   isn’t  your  strong  suit  but  at  least  she   smiled.     You’ll  get  her  next  Ime.   SMART STUFF…DUDE, DID STUFF SHESHE HEAR LIKES…BLAH,UM…UM. YET?   BLAH…
    • You  have  to  work  the  plan  a  bit  harder  HOW TO REACH HOTTIE than  you  expected  but  what’s  3   meetups,  2  Facebook  events,  4   discussion  threads,  9  forums,  a  direct  HANDOUT FOR MEETUP mailer,  and  an  e-­‐book  between  VIDEO PRESO FOR OTHER MEETUP friends?  PHOTO GALLERY FOR GROUP PAGEWHITE PAPER TO HELP HER AT WORKE-BOOK ON HOTTIE TOPICSLIDESHOW THAT MAKES ME SEEMSMART ON LINKEDIN
    • She  has  not  only  noIced  you  but  she  thinks  you  are  an  f***ing  genius!  You  know  everything  about  everything  she  cares  about.      And,  she  wants  to  talk  to  you!  
    • From  goal  to  target  to  producing  the  right  content  and  placing  it  strategically  to  geSng  her  to  engage  with  you…BAM!  You’re  a  kickass  content  marketer!