Business Assumptions Exercise http://giffconstable.com
I believe that my customers have a need to________________________________________.keep it concise! Customer-Needs Assumption
This need can be solved with _________________________________________________________. Solution Assumption
My initial customers will be _________________________________________________________.describe the person(s) Initial Customer Assumption
The #1 value a client wants to get out of myservice is: ________________________.The client can also get these additional beneﬁts:___________________ and __________________. Value Proposition Assumptions
I will acquire the majority of my users/customersthrough _______________________ and________________________. Marketing Assumptions
I will make money by ________________________________________________________________. Business Model Assumption
My primary competition will be ______________and ______________.We will beat them in the market due to__________________ and __________________. Competition Assumptions
My biggest product risk is ___________________.We will solve this through __________________________________________________. Product Risk Assumptions
What assumptions does my business hold, that ifproven wrong, could cause the business to fail?1._______________________________________.2._______________________________________.3._______________________________________.4._______________________________________.5._______________________________________. Critical Risk Assumptions
Prioritize your assumptions High RiskKnown Unknown Low Risk
Running Experiments1. have a hypothesis to test2. brainstorm a few different tests, offline andoffline3. try to break the tests into even smaller unitsof work4. choose a test and set a goal5. run the test (try to hit the goal)6. review results and make a decision (a. confirmedbelief; b. iterate test; c. iterate business)
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