Why a great young planner is always looking for trouble, and 9 other things I've learned at the Young Fame Academy at the Asian Marketing Effectiveness Festival 2013. 1. It's tough being a young planner. 2. Planning is about daily life, not advertising. 3. A great planner is always looking for trouble. 4. An Insight is a human truth. 5. Stand for something. 6. Look at Hollywood. 7. Strategy is a fancy word for what the f*ck are we doing. 8. Challenge the challenge. 9. Work inside out. 10. You got the best job in the world if..