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Contextual inquiry Different levels of knowledge about experience are accessed by different techniques. (Sleeswijk Visser, et al., 2003) An interactive, creative way to stimulate users to share their thoughts.
Online concept confrontation Presenting pictures, videos and user-interface mock-ups for feedback.
Online testing vs. laboratory testing No significant differences were found in initial testing.
Combining implicit and explicit feedback Questionnaires (explicit feedback) More valuable information? Usage logging (implicit feedback)
Benefits of online user testing Provide user insights Validate new concepts Quick Cost effective Diverse demographic No geographical boundaries
A good community (simplified) Attract members Keep members Established business channels Existing communities Interesting idea Correct target audience Active maintenance Frequent updates Reputation measurements Interactivity
Social framework vs. market framework Be careful with incentives. http://flickr.com/photos/sis/432090557
Act on ideas http://flickr.com/photos/skenmy/2343003769/