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First Steps Towards An Online User Experience Testing Community

First Steps Towards An Online User Experience Testing Community






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First Steps Towards An Online User Experience Testing Community First Steps Towards An Online User Experience Testing Community Presentation Transcript

  • First steps towards an online user experience testing community Giel de Nijs October 22, 2008
  • Designed around you Reforming our product concept creation to gain a competitive edge.
  • User-centered innovation Involve the user of the products in all stages of development.
  • User-centered innovation cycle User insight Concept Confrontation Mock-up Prototype User testing User testing Iterative user testing in all stages of development.
  • Experience Labs Traditional user testing in the HomeLab and ShopLab.
  • Contextual inquiry Different levels of knowledge about experience are accessed by different techniques. (Sleeswijk Visser, et al., 2003) An interactive, creative way to stimulate users to share their thoughts.
  • Online concept confrontation Presenting pictures, videos and user-interface mock-ups for feedback.
  • Online testing vs. laboratory testing No significant differences were found in initial testing.
  • Combining implicit and explicit feedback Questionnaires (explicit feedback) More valuable information? Usage logging (implicit feedback)
  • Benefits of online user testing Provide user insights Validate new concepts Quick Cost effective Diverse demographic No geographical boundaries
  • The Big Question “ What’s in it for me?”
  • Usage lifecycle Source: Joshua Porter
  • Wisdom of the crowds http://flickr.com/photos/jamescridland/613445810
  • Intrinsic motivation People want to voice their opinion People want to connect with people People want to help other people
  • The third place An online community is the online equivalent of a local bar. http://flickr.com/photos/gaetanlee/2788513635/
  • Community vicious circle More content More members More members More content Match content and members to member profiles More members More content Easier transactions More members
  • Providing statistics motivates Rankings make most people want to participate. http://flickr.com/photos/richardwinchell/2863431314/
  • Brainstorming community Combining contextual inquiry with community interactivity.
  • Organizational ingredients Internal leverage Money Good plan Good strategy Good people
  • Technical ingredients Private testing Public beta Interesting content Target audience Interactivity
  • The mullet model Business up front, party in the back. http://flickr.com/photos/raveller/950197716/
  • A good community (simplified) Attract members Keep members Established business channels Existing communities Interesting idea Correct target audience Active maintenance Frequent updates Reputation measurements Interactivity
  • Social framework vs. market framework Be careful with incentives. http://flickr.com/photos/sis/432090557
  • Act on ideas http://flickr.com/photos/skenmy/2343003769/
  • Drawbacks of traditional user testing
  • Internal use with closed user group
  • Motivations to contribute Content Comments Statistics Inspires own content Provokes discussion Motivates contribution Providing rankings makes most people want to participate.