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French cuisine
French cuisine
French cuisine
French cuisine
French cuisine
French cuisine
French cuisine
French cuisine
French cuisine
French cuisine
French cuisine
French cuisine
French cuisine
French cuisine
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French cuisine

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  • 1. French cuisine M.P. 2ème année GIDO
  • 2. Short presentation of the theme chosen <ul><li>I chose the theme of the French cuisine, because for years we can notice a turmoil about cooking: for example in the media with a lot of TV’s programs. </li></ul>
  • 3. Diffused in 9 countries: Australia, New-Zealand, USA, France, Greece, Germany, Sweden, India, Quebec.
  • 4. <ul><li>Diffused in 7 countries : Arabia, Canada, Finland, France and Belgium, Greece, Netherlands </li></ul>
  • 5. Short presentation of the theme chosen <ul><li>The French cusine has a good reputation, and a lot of french chef go to England or in the United States to open a restaurant. </li></ul>
  • 6. Daniel Boulud The Mandarin Oriental Hyde Park, in London
  • 7. Target Audience <ul><li>For every people who loves the French cooking, the tourists, professionals or amateurs. </li></ul>
  • 8. Example of a message <ul><li>Name of a restaurant, a chef or a meal. </li></ul><ul><li>A photography about it. </li></ul><ul><li>An abstract or an extract of the subject’s presentation. </li></ul><ul><li>An indexation of this message. </li></ul><ul><li>The watch strategy: source, etc. </li></ul><ul><li>URL </li></ul><ul><li>My initials. </li></ul>
  • 9. Example of a message <ul><li>• «  Belvedere  , one of the two best French restaurants in England. » </li></ul><ul><li>• By Belvedere Restaurant . </li></ul><ul><li>• The October 11, 2011 </li></ul>
  • 10. Example of a message <ul><li>« Dating back to 17th Century, The Belvedere was once the Summer Ballroom to the Jacobean mansion that was Holland House. Offering an oasis of tranquillity, it is surrounded by lawns, stunning flower gardens and a picturesque fountain, it offers superb cuisine in a unique location. You can make an online reservation to lunch or dinner, for a private dining, or a wedding. » </li></ul><ul><li>• URL: http:// www.belvedererestaurant.co.uk /Belvedere/ Intro.html </li></ul><ul><li>• French restaurant, London, cuisine, David Collins </li></ul><ul><li>• Found with   Google Alerts </li></ul>
  • 11. Presentation of my watch strategy <ul><li>Sources: </li></ul><ul><li>FFCOOK . The website of authentic french cooking. </li></ul><ul><ul><li>URL: www.ffcook.com </li></ul></ul><ul><li>French food . A website which presents french cooking. </li></ul><ul><ul><li>URL: http://frenchfood.about.com/ </li></ul></ul><ul><li>Lest’s cook french . </li></ul><ul><ul><li>URL: http:// www.letscookfrench.com / general / home.cfm </li></ul></ul><ul><li>My french cuisine.blogspot . It’s a blog which deals with french recipes. </li></ul><ul><ul><li>URL: http:// myfrenchcuisine.blogspot.com / </li></ul></ul>
  • 12. Presentation of my watch strategy <ul><li>Sources: </li></ul><ul><li>French cooking for dummies . </li></ul><ul><ul><li>URL: http://frenchcookingfordummies.com/ </li></ul></ul><ul><li>The French Culinary Institute . It’s a school which prepares for a successful culinary career in New York and California. </li></ul><ul><ul><li>URL: http://www.frenchculinary.com/ </li></ul></ul><ul><li>Sources: </li></ul><ul><li>French cooking for dummies . </li></ul><ul><ul><li>URL: http://frenchcookingfordummies.com/ </li></ul></ul><ul><li>The French Culinary Institute . It’s a school which prepares for a successful culinary career in New York and California. </li></ul><ul><ul><li>URL: http://www.frenchculinary.com/ </li></ul></ul>
  • 13. Presentation of my watch strategy <ul><li>THE « PUSH » TECHNIQUE: </li></ul><ul><ul><li>In a first time, I have researched on Google with terms as « french cuisine », « french cooking », « french food », etc. </li></ul></ul><ul><li>THE « PULL » TECHNIQUE: </li></ul><ul><ul><li>After I found interesting websites, I subscribe at Newsletters ( FFCOOK), or RSS feeds ( French food), or I can add as bookmark ( Lest’s cook french). On the wibesite «  French cooking for dummies », we can subscribe or share with some social networks as Facebook, Twitter, etc. Then, on Delicious, Flickr, etc. </li></ul></ul>
  • 14. Presentation of my watch strategy • French food • FFCOOK • Lest’s cook french • French cooking for dummies • French cooking for dummies • The French Culinary Institute

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