Like Button<br />Any Page on the internet can have one<br />
Like Styles – Format / Color<br />Light<br />Dark<br />Standard<br />Button Count<br />Box Count<br />
Like Styles<br />Fonts<br />Arial,LucidaGrande,SegoeUI,Tahoma,TrebuchetMS,Verdana<br />Like / Recommend<br />
Like – Visibility – On Profile<br />User’s profiles show what a person likes<br />
Like - Visibility - Results on Wall<br />Like Fan Page – Short Story<br /><ul><li>Like Web Page or Canvas Application – Full Story</li></li></ul><li>Like Web Page / with Media<br />Stories published when liking a web page or canvas app can have associated video or mp3 content<br />(Facebook Hosted FLV / YouTube)<br />
Like Gating<br />Requires Users to Like Content before Gaining access to something.<br />Useful for couponing <br />
Like – Brand Benefits<br />EVERY Like button behaves like a fan page<br />Once a Facebook user Like’s something they opt in to communications. <br />
Communication Optimization<br />Facebook’sEdgeRank Algorithm determines if people see your posts<br />Status Update Optimization is like SEO for facebook posts<br />Status Updates drive fans to promotions and giveaways more than tabs do.<br />The quality of posts matter!<br />Impressions: Number of time your Page post was seen in News Feed or on the Page Wall. <br />Feedback: Ration of total Likes and comments on that story over the total Impressions<br />
EdgeRank in Detail<br />Incorporates the interactions between the user and your page.<br />Encouraging users to interact with your posts increases EdgeRank<br />http://techcrunch.com/2010/04/22/facebook-edgerank/<br />
Like – Brand Benefits<br />EVERY Like button behaves like a fan page<br />Full suite of Analytic Information Available<br />
Analytic Detail<br />Information is real-time allowing you to see activity as it happens.<br />See click through rate of like stories – engaging messages and open ended questions do better.<br />
Facebook Advertising and Like<br />Can do market segmenting based on users either connected or not connected to likes.<br />Example:“Target all my fans who likeproduct x but have not yet likedproduct y”<br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.