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Shared interest graph

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Yes, Google+ is Google's answer to Facebook, but not in the directly competitive sense many journalists assume. Google+ is core to Google's mission "to organize the world's information", and that's a …

Yes, Google+ is Google's answer to Facebook, but not in the directly competitive sense many journalists assume. Google+ is core to Google's mission "to organize the world's information", and that's a better frame for thinking about this service.

Here are 35 slides to help kickstart a different perspective on what Google+ really is - a "shared interest graph."

Published in Technology , News & Politics
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  • 1. What is Google+? (really.) Gideon Rosenblatt March 5, 2012
  • 2. Networks: They connect us to lots of things, including information & people. 2
  • 3. Information Networks The web is an information network connected by web links. 3
  • 4. Social Networks A community is a social network connected by relationships. 4
  • 5. These guys used our web links to make iteasier to use our information networks. 5
  • 6. These guys used our relationships tomake it easier to use our social networks. 6
  • 7. Then these guys came along and made iteasier to connect with people we didn’tknow. 7
  • 8. And our social networks subtly changed.They were no longer just connections with friends... 8
  • 9. And that led to peopleusing social networksto connectinformation networks. We became “information networkers.” 9
  • 10. To fulfill its mission,Google needed a socialnetwork to helpinformation to organize the world’snetworkers organize informationinformation networks. and make itAnd so, a universallynew accessible andsocial useful.networkwas born. 10
  • 11. Plot a network with dots and lines like this,and it’s called a network “graph.” 11
  • 12. Map me to the things I’m interested in, andit’s called my “interest graph.” Gideon Rosenblatt 12
  • 13. Guess who has a really good understanding of your interest graph...13
  • 14. 14
  • 15. You see, Google+ isn’t competing withFacebook to build the world’s best “socialgraph.” / =It’s using the social graph to build the world’sbest interest graph. 15
  • 16. Let’s take a quick look at how that interest graph connects people...16
  • 17. Let’s connect the dots,with an example. 17
  • 18. Drew writes about Fran curates information Dalmatians. on Dalmatians. Drew, Fran and Alex Alex loves to read all have an interest in about Dalmatians. “Dalmatians.” 18
  • 19. They express their interest in Dalmatians by: Searching for information on “Dalmatians” Likes and Plus Ones on Dalmatian articles Sharing articles about Dalmatians 19
  • 20. These interactions improve the Interest Graph... So search engines give us better results... ...publishers give us more relevant content... 20
  • 21. ... and both get more advertising dollars.21
  • 22. When you include the flow of socialinteractions, the interest graph also showsinfluence.Influence 22
  • 23. Drew writes. Fran curates. Writers and Alex reads.information curators strongly influence readers. 23
  • 24. The “Influence Graph”Map the flow ofcontent throughour socialconnections, andyou find the“influence graph.” 24
  • 25. Writers and curators are extremely valuable to searchengines (and advertisers) because of the fanout effect of their influence on a social network. 25
  • 26. is building a whole business around the influence graph.But Google ispaying closeattention tothe influencegraph too. 26
  • 27. Look at that influence map again to see what Google’s really doing. Content Curator ContentContent ConsumerProducer Influence 27
  • 28. Content producers already benefit fromGoogle’s attention.Sear ch E ngin eM arke ting ization O ptim h En gine Searc th or A u e l= R 28
  • 29. Content consumers already use Google toconsume lots of information. 29
  • 30. But what about these guys? Content Curator ContentContent ConsumerProducer 30
  • 31. Sure, you can produce andconsume content on Google+.But Google+ is really built forcontent curation. 31
  • 32. In other words,Google+ is for“Information Networkers.” 32
  • 33. It’s part It’s partinterest social graph. graph. 33
  • 34. Or perhaps we should call it what it really is:our “Shared Interest Graph.” 34
  • 35. A service for sharing ourinterests with those who share our interests. 35
  • 36. Image Credits:Spider web: http://www.flickr.com/photos/werkman/Friends: http://www.flickr.com/photos/timcaynes/White board http://www.flickr.com/photos/mc_sensei/Stone tablet: http://www.flickr.com/photos/vagabondvince/Screen viewing: http://www.flickr.com/photos/xixidu/Word face: http://www.flickr.com/photos/freeflyer09/5104803562/Dalmatian: http://www.flickr.com/photos/halften/Magnifying glass & book: http://www.flickr.com/photos/jakebouma/3345296623/Magnifying glass & money: http://www.flickr.com/photos/59937401@N07/5858011914/Keyboard: http://www.flickr.com/photos/anonymouscollective/Typesetting: http://www.flickr.com/photos/thomashawk/172495285/Operators: http://www.flickr.com/photos/ironrodart/4154904299/Scale: http://www.flickr.com/photos/sepehrehsani/ 36