Integrating
Social Media in
Emergency & Crisis
Management
Gideon F. For‐mukwai, CEM
XtraMile Emergency Solutions

A Cross‐section of
Social Media Tools

Social Media Landscape
Micro‐
blogging Presentation
Sharing
Social
Bookmarkin
g
Social
Networking Wikis
Blogging
Video
Photo Sharing
Sharing

Social Media
Social media enhances social
interaction through the use of
accessible Internet‐based publishing
capabilities. A large part of the content
that is shared is User Generated
Content. (UGC)
‐Working Definition

Social Media
SWOT Analysis Exercise

Key Elements
• Benefits of Social Media
• Tools for Integration
• How to Integrate?

Benefits
of Integration

Why Use Social Media?
Generate
Social Capital

Social Capital
The social ties created by goodwill,
mutual support, shared language,
common beliefs, and a sense of
mutual obligation that develops over
time in a community that has
something in common.
‐Working Definition

Social Capital
How to
Build Social
Capital with
Social Media?

Why Use Social Media?
Collective
Intelligence
Online
Intelligence
Online Social
Activism
Game of
Numbers

Why Use Social Media?
Public
Engagement
Sensitization
Crowdsourcing

Exercise
(SC)

Tools
for Integration

Useful
Social Media Tools

How
to Integrate?

Phase I
Analyze the
Needs
Identify Agree on the
Stakeholders Best Tools

Phase II
Implement
Test Run
Document Systems
Process

Phase III
Promote
Use Internally
Reach out to Ensure
all Stakeholders Continuity

Lessons
from Washoe
County

Exercise

Lessons from Washoe
County
Independent
Email Account
Social Media Involve
Policy Stakeholders
Special Needs
Tap into Population
existing Hubs

Hands‐on
Session

Setting Up

Running & Testing

Handing Over

Social Media
SWOT II

Managing Social Media –
Issues At Stake
• Who maintains social media sites?
• Where does in belong?
• Will it take my time?

Three Ownership
Strategies
• Parenting Strategy
• Adoption Strategy
• Abortion Strategy

More
Insights
Q& A

Useful Links
http://www.nextgov.com/nextgov/
ng_20090325_5490.php
http://lapdblog.typepad.com/hyperlink
http://www.cdc.gov/socialmedia/
http://blog.redcross.org/

Social Media Builds
Bridges
• Build relationships
• Reach out to community
• Interactive involvement
• Dissemination of information
• Gain feedback from the followers
• Engage, educate and entertain
• Support of fans, friends, fanatics et al

Thank You!
Gracias!
Merci!