Harnessing The Power Of New Media In Emergency Management

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    Harnessing The Power Of New Media In Emergency Management - Presentation Transcript

    1. Harnessing the Power of Social Media in Emergency Management Presented By Gideon F. For-mukwai, CEM New Media Preparedness Facilitator www.1xtramile.com 775 225 2755
    2. California Interagency Incident Management Team Workshop
    3. Social Media- Friend or Foe?
    4. Why Use Social Media? • Gather information • Analyze data • Disseminate
    5. • hyperlinkhttp://www.pageflakes.com/
    6. Why Use Social Media? • Connect daily with community (LAFD) • Unite with allies to prepare (FEMA) • Cost-effective (cost $0) • Know your backyard
    7. Applying Social Media in Emergency Management
    8. Social Media in Emergency Management • Identify changing audiences • Meetup.com • Monitor the media minute by minute • Yahoo buzz • One-stop dissemination • Post/upload to blog
    9. Is Social Media NIMS Compliant? • Common operating picture - flickr • Consistency in flow of information- blog • Data Accessibility- google maps • Interoperability
    10. Applying Social Media in Public Information Assignments
    11. Who Else Needs Social Media? • Emergency managers • Public safety authorities • Government and private organizations
    12. When to Apply Social Media
    13. When is Social Media Relevant? • During the four phases of Emergency Management • Mitigation • Preparedness • Response • Recovery
    14. Social Media Tools
    15. Pitfalls of Social Media • It can can be used to perpetuate rumors • It can be explored by your foes • It can be abused
    16. Mitigation Phase
    17. Preparedness Phase
    18. Response Phase
    19. Recovery Phase
    20. Implementing Social Media
    21. How to Implement Social Media • 4 Steps to Social Media Implementation: • Step I-Needs Assessment • Step 2-Pilot Project implementation • Step 3 -Full Implementation • Step 4-Project Review
    22. Needs Assessment • Find out which tools are already in use • Who is currently using some tools? • Get to know their purpose
    23. Where is the Crowd?
    24. Needs Assessment • Which tools are feasible for you? • What regulations are you up against? • Is there any agency you can benchmark? • Think about personnel • Think about time
    25. • http://www.nextgov.com/nextgov/ ng_20090325_5490.php
    26. Initiate Pilot Project • Identify/use feasible tools • Identify collaborators and users • Get management support
    27. • http://lapdblog.typepad.com/hyperlink
    28. Full Implementation • Reach farther afield • Identify flag bearers for your project • Benchmark with fellow partners
    29. Review of Implementation • Is social media making a difference? • Survey the weakest links • Survey the most savvy
    30. The Power of Social Media
    31. Hidden Power of Social Media • Social Media Builds BRIDGES • Build relationships • Reach out to community • Interactivity tools for regular engagement • Dissemination of information • Goal-enhancement ie life safety et al • Engagement of community • Support of incident commander
    32. Social Media Says We Are One!

    + Gideon  For-mukwai,CEMGideon For-mukwai,CEM, 7 months ago

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