Blogging to Build Your Brand
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Blogging to Build Your Brand

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Blogging to Build Your Brand Blogging to Build Your Brand Presentation Transcript

  • Blogging to Build Your Brand and Your Bottom Line
  • Why Blog? Build Your Brand Attract New Clients Create Press Opportunities
    • Show personality.
    • Build your expert status.
    • Humanize your company.
    Why Blog? Build Your Brand.
    • Show personality.
      • Who are you?
      • What sets your company apart?
      • What makes you different?
    Why Blog? Build Your Brand.
    • Build your expert status.
      • Show your value.
      • Open doors to opportunities.
    Why Blog? Build Your Brand.
    • Humanize your company.
      • This is a relationship business.
      • Clients hire designers that they like.
    Why Blog? Build Your Brand.
  • True Life: Why Blog?
    • Tobi Fairley Interior Design
    • Started blog in September 200 8
    • Named in Traditional Home 20 Designers to Watch in 2009
    • Parlayed blog success to more—press, product creation, and more
  • Why Blog? Attract New Clients.
    • Cultivate relationships.
    • Feed your influencers.
    • Optimize your site.
  • Why Blog? Attract New Clients.
    • Cultivate relationships.
      • Show yourself as a person.
      • You are not a logo.
      • Create relationships without expectations.
  • Why Blog? Attract New Clients.
    • Feed your influencers.
      • Give people reasons to talk about you.
      • Provide fresh & interesting content.
      • Every fan is a potential referrer.
  • Why Blog? Attract New Clients.
    • Optimize your site.
      • Make Google your friend.
      • Frequently updated sites are better for search.
  • True Life: Why Blog?
    • Mark Cutler Design
    • One of his vigilant blog reade rs referred him to her relatives
    • Resulted in multi-million dollar home remodel in Hollywood Hills
  • Why Blog? Developing Press Opportunities.
    • Bloggers on the front lines.
    • Leveraging offline press.
    • Creating relationships not pitches.
  • Why Blog? Developing Press Opportunities.
    • Bloggers on the front lin es.
      • Bloggers are influencers.
      • Shelter mag editors/writers find stories through blogs.
      • Blog mentions great for search.
  • Why Blog? Developing Press Opportunities.
    • Leveraging offline press.
      • Add any offline mentions (or online for that matter!) to your blog.
      • Spread the word farther.
      • Shows the love for your company.
  • Why Blog? Developing Press Opportunities.
    • Creating relationships not pitches.
      • Be a press resource.
      • Show your expert status.
      • Provide good content.
  • True Life: Why Blog?
    • Ondine Karady Design
    • Leveraging offline press by p itching to established bloggers.
    • Soon to be on The Skirted Roundtable, One Kings Lane, and more.
  • Nuts and Bolts.
    • Getting started.
    • What do I write about?
    • Driving traffic.
  • Nuts and Bolts. Getting Started.
    • Two options for interior design blogs
      • Educational and value-added blog
      • Current events and news blog
  • Nuts and Bolts. What to Write?
    • Something you enjoy.
    • Something you know.
    • Something that represents your company.
  • Nuts and Bolts. Driving Traffic.
    • How will anyone know
    • about my blog?
      • Facebook
      • Twitter
      • LinkedIn
      • E-newsletters
      • Comments on other blogs
  • Nuts and Bolts. Driving Traffic.
    • Make content sharable.
    • Stay in front of your audie nce with fresh content.
    • Live the phrase “social media is marketing on steroids”.
  • Who Should Not Blog? Bueller…
  • “ Blogs add one more tool to a marketer’s repertoire. As with any marketing program, to be effective, blogs must be integrated into a master marketing plan.” – Toby Bloomberg, founder and president of Bloomberg Marketing (from Naked Conversations, Robert Scoble and Shel Israel) Questions?
  • Alexandra Gibson CEO, Gibson Design Management 877.273.8902 [email_address] www.gibsondesignmanagement.com @gibsondm (tweet tweet) www.LeftBrainsForRightBrains.com
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    Slideography Slide # Source http://www.utexas.edu/cola/centers/european_studies/ http://tobifairley.com http://www.markcutlerdesign.com/ Image from All the President’s Men (1976) Image from Anchorman: Legend of Ron Burgundy (2004) http://www.ondinekarady.com Images from Indiana Jones trilogy Images from Star Wars, Pinocchio, Ferris Bueller’s Day Off