Blogging to Build Your Brand

Blogging to Build Your Brand and Your Bottom Line

Why Blog? Build Your Brand Attract New Clients Create Press Opportunities

Show personality.
Build your expert status.
Humanize your company.
Why Blog? Build Your Brand.

Show personality.
Who are you?
What sets your company apart?
What makes you different?

Build your expert status.
Show your value.
Open doors to opportunities.

Humanize your company.
This is a relationship business.
Clients hire designers that they like.

True Life: Why Blog?
Tobi Fairley Interior Design
Started blog in September 200 8
Named in Traditional Home 20 Designers to Watch in 2009
Parlayed blog success to more—press, product creation, and more

Why Blog? Attract New Clients.
Cultivate relationships.
Feed your influencers.
Optimize your site.

Cultivate relationships.
Show yourself as a person.
You are not a logo.
Create relationships without expectations.

Feed your influencers.
Give people reasons to talk about you.
Provide fresh & interesting content.
Every fan is a potential referrer.

Optimize your site.
Make Google your friend.
Frequently updated sites are better for search.

Mark Cutler Design
One of his vigilant blog reade rs referred him to her relatives
Resulted in multi-million dollar home remodel in Hollywood Hills

Why Blog? Developing Press Opportunities.
Bloggers on the front lines.
Leveraging offline press.
Creating relationships not pitches.

Bloggers on the front lin es.
Bloggers are influencers.
Shelter mag editors/writers find stories through blogs.
Blog mentions great for search.

Leveraging offline press.
Add any offline mentions (or online for that matter!) to your blog.
Spread the word farther.
Shows the love for your company.

Creating relationships not pitches.
Be a press resource.
Show your expert status.
Provide good content.

Ondine Karady Design
Leveraging offline press by p itching to established bloggers.
Soon to be on The Skirted Roundtable, One Kings Lane, and more.

Nuts and Bolts.
Getting started.
What do I write about?
Driving traffic.

Nuts and Bolts. Getting Started.
Two options for interior design blogs
Educational and value-added blog
Current events and news blog

Nuts and Bolts. What to Write?
Something you enjoy.
Something you know.
Something that represents your company.

Nuts and Bolts. Driving Traffic.
How will anyone know
about my blog?
Facebook
Twitter
LinkedIn
E-newsletters
Comments on other blogs

Nuts and Bolts. Driving Traffic.
Make content sharable.
Stay in front of your audie nce with fresh content.
Live the phrase “social media is marketing on steroids”.

Who Should Not Blog? Bueller…

“ Blogs add one more tool to a marketer’s repertoire. As with any marketing program, to be effective, blogs must be integrated into a master marketing plan.” – Toby Bloomberg, founder and president of Bloomberg Marketing (from Naked Conversations, Robert Scoble and Shel Israel) Questions?

Alexandra Gibson CEO, Gibson Design Management 877.273.8902 [email_address] www.gibsondesignmanagement.com @gibsondm (tweet tweet) www.LeftBrainsForRightBrains.com

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Slideography Slide # Source http://www.utexas.edu/cola/centers/european_studies/ http://tobifairley.com http://www.markcutlerdesign.com/ Image from All the President’s Men (1976) Image from Anchorman: Legend of Ron Burgundy (2004) http://www.ondinekarady.com Images from Indiana Jones trilogy Images from Star Wars, Pinocchio, Ferris Bueller’s Day Off

Blogging to Build Your Brand

by Alexandra Gibson on May 17, 2010

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Blogging to Build Your Brand — Presentation Transcript