Belle tire

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Belle tire

  1. 1. An Integrated Digital Marketing Strategy James Gibbons
  2. 2. Belle Tire has served Michigan and Ohio as professional tire retailers since 1922. Belle Tire currently uses a wide range of digital sales and marketing, but has significant room for improvement. With help from our marketing team, Belle Tire can become a Leading Online Tire Retailer.
  3. 3. •Increase Brand Awareness •Bolster Customer Service •Search Engine Optimize Belle Tire & Related Searches •Install Full Social Media Marketing Plan •Retain Family-run Family Friendly Image in a Digital Marketplace
  4. 4. Keep Consumers Informed Maximize Customer Support Increase Brand Awareness Advertise Ongoing Sales Increase Brand Loyalty with Social Media Incentives
  5. 5. How can we improve our current blog? Customer Service Maximization
  6. 6. Promotions are a huge part of Belle Tire’s advertising Success What comes next? How can we use other social media tools?
  7. 7. What timing considerations can we use to our advantage? Shoulda bought snow tires? Do people know when to buy new tires?
  8. 8. oBelle Tire has always been run as a family company and the brand reflects this virtue. oAll advertising and marketing throughout the campaign will also reflect these values. oUsing an Opt-In approach to this campaign will eliminate consumers feeling intrusion. oSocial Media is an excellent option for influencing the emotions of consumers and becoming part of everyday life.
  9. 9. Digital Marketing Budget Facebook Twitter Blog Promotions SEO
  10. 10. Measure everything from site traffic to average time spent on the site Use tracking data to maximize reach Find insights in consumer behavior in a digital world

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