7    shifting trenddigital trend that we should consider                  INSIGHT/THINK / CONCEPT                  SAM CRE...
#1CMO VS CTO
Sources: Gartner, Blue Kai Infographic“By 2017, the CMO will spend more on IT thanCTOs will. *Laura McLellan, Gartner     ...
Ad Spend                                    2011 U.S. Ad Spend vs. Customer Time Spent                                    ...
#2EVOLUTION OF    CRM
Use new CRM tools to help monitor and measureconversations.                                     *Image source: SalesForce
#3PHABLET RULES
PC IS DEAD WELCOME TO THE NEW BATTLE  FOCUS TO MOBILITYRESPONSIVE IS MUST!!!
#4       S3{simple/segmented/sharp}
FUNCTIONALITY RULESIT: Tackle Projects in Smaller Chunks
#5    LOCATIONSTHE NEXT PLATFORM
#6 ONE SOURCEDEVELOPMENT
FLEXIBILITY MOBILE VS DESTOP REDUCE COSTFEATURES RICH
#7    not just Countingknow what they are thinking
SENTIMENTMONITORING    REPORT
Finallycustomer centric is a driving force to buildstrong engagement and loyaltyThank YouINSIGHT/THINK / CONCEPTSAM CREATI...
2013 1ndonesia digital trend
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2013 1ndonesia digital trend

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2013 Indonesia digital trend, everything is change, more fast and instant.

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2013 1ndonesia digital trend

  1. 1. 7 shifting trenddigital trend that we should consider INSIGHT/THINK / CONCEPT SAM CREATIVE GROUP INDONESIA Giant Managing Director & Chief Innovation Officer
  2. 2. #1CMO VS CTO
  3. 3. Sources: Gartner, Blue Kai Infographic“By 2017, the CMO will spend more on IT thanCTOs will. *Laura McLellan, Gartner Sources: Gartner, Blue Kai InfographicDYNAMIT :: Must Know Trends for 2013
  4. 4. Ad Spend 2011 U.S. Ad Spend vs. Customer Time Spent AD SPEND 43% 40% 29% 23% 22% 16% 11% 9% 6% 1% TV Print Web Radio Mobile Ad Spend Per Media Time Spent Per Media Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry AnalyticsDYNAMIT :: Digital Opportunities in 2013
  5. 5. #2EVOLUTION OF CRM
  6. 6. Use new CRM tools to help monitor and measureconversations. *Image source: SalesForce
  7. 7. #3PHABLET RULES
  8. 8. PC IS DEAD WELCOME TO THE NEW BATTLE FOCUS TO MOBILITYRESPONSIVE IS MUST!!!
  9. 9. #4 S3{simple/segmented/sharp}
  10. 10. FUNCTIONALITY RULESIT: Tackle Projects in Smaller Chunks
  11. 11. #5 LOCATIONSTHE NEXT PLATFORM
  12. 12. #6 ONE SOURCEDEVELOPMENT
  13. 13. FLEXIBILITY MOBILE VS DESTOP REDUCE COSTFEATURES RICH
  14. 14. #7 not just Countingknow what they are thinking
  15. 15. SENTIMENTMONITORING REPORT
  16. 16. Finallycustomer centric is a driving force to buildstrong engagement and loyaltyThank YouINSIGHT/THINK / CONCEPTSAM CREATIVE GROUP INDONESIAGiantManaging Director &Chief Innovation Officer
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