2013 1ndonesia digital trend
Upcoming SlideShare
Loading in...5
×
 

2013 1ndonesia digital trend

on

  • 1,341 views

2013 Indonesia digital trend, everything is change, more fast and instant.

2013 Indonesia digital trend, everything is change, more fast and instant.

Statistics

Views

Total Views
1,341
Views on SlideShare
1,334
Embed Views
7

Actions

Likes
1
Downloads
82
Comments
2

1 Embed 7

http://www.linkedin.com 7

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • yes you are right. i took some of Dynamit's Digital Trends slide but only for internal use. thanks for your comment
    Are you sure you want to
    Your message goes here
    Processing…
  • the content is very similar to Dynamit's Digital Trends presentation?
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    2013 1ndonesia digital trend 2013 1ndonesia digital trend Presentation Transcript

    • 7 shifting trenddigital trend that we should consider INSIGHT/THINK / CONCEPT SAM CREATIVE GROUP INDONESIA Giant Managing Director & Chief Innovation Officer
    • #1CMO VS CTO
    • Sources: Gartner, Blue Kai Infographic“By 2017, the CMO will spend more on IT thanCTOs will. *Laura McLellan, Gartner Sources: Gartner, Blue Kai InfographicDYNAMIT :: Must Know Trends for 2013
    • Ad Spend 2011 U.S. Ad Spend vs. Customer Time Spent AD SPEND 43% 40% 29% 23% 22% 16% 11% 9% 6% 1% TV Print Web Radio Mobile Ad Spend Per Media Time Spent Per Media Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry AnalyticsDYNAMIT :: Digital Opportunities in 2013
    • #2EVOLUTION OF CRM
    • Use new CRM tools to help monitor and measureconversations. *Image source: SalesForce
    • #3PHABLET RULES
    • PC IS DEAD WELCOME TO THE NEW BATTLE FOCUS TO MOBILITYRESPONSIVE IS MUST!!!
    • #4 S3{simple/segmented/sharp}
    • FUNCTIONALITY RULESIT: Tackle Projects in Smaller Chunks
    • #5 LOCATIONSTHE NEXT PLATFORM
    • #6 ONE SOURCEDEVELOPMENT
    • FLEXIBILITY MOBILE VS DESTOP REDUCE COSTFEATURES RICH
    • #7 not just Countingknow what they are thinking
    • SENTIMENTMONITORING REPORT
    • Finallycustomer centric is a driving force to buildstrong engagement and loyaltyThank YouINSIGHT/THINK / CONCEPTSAM CREATIVE GROUP INDONESIAGiantManaging Director &Chief Innovation Officer