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(re)introducing Online Video, and Online Video Measurement: UK, France and Germany

by Head of Channel Management at Red Bull Media House on Jul 11, 2009

  • 2,447 views

A webinar held by Comscore in February 25, 2009....

A webinar held by Comscore in February 25, 2009.

As online video becomes more mainstream (over 84% of UK online users view a video every month) and online advertising continues to expand (projected to grow to £4.8Billion by 2012 in the US alone), the need to understand the effect that online video advertising has on brand awareness, online & offline sales, and unique viewers could not be greater.

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(re)introducing Online Video, and Online Video Measurement: UK, France and Germany (re)introducing Online Video, and Online Video Measurement: UK, France and Germany Presentation Transcript