(re)introducing Online Video, and Online Video Measurement: UK, France and Germany
by Valentina Giannella, Head of Channel Management at Red Bull Media House on Jul 11, 2009
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A webinar held by Comscore in February 25, 2009....
A webinar held by Comscore in February 25, 2009.
As online video becomes more mainstream (over 84% of UK online users view a video every month) and online advertising continues to expand (projected to grow to £4.8Billion by 2012 in the US alone), the need to understand the effect that online video advertising has on brand awareness, online & offline sales, and unique viewers could not be greater.
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