Virtual Town Business Plan

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  • 1. Virtual Town... ...a whole new world!!!
  • 2. BUSINESS IDEAa “social game” where people can buy, sell, trade, share andcreate virtual products, services, ideas, and real estate.
  • 3. BUSINESS IDEAa “social game” where people can buy, sell, trade, share andcreate virtual products, services, ideas, and real estate. MISSIONto become the leader in online social gaming.
  • 4. BUSINESS IDEAa “social game” where people can buy, sell, trade, share andcreate virtual products, services, ideas, and real estate. MISSIONto become the leader in online social gaming. PRIMARY GOALto develop a virtual community dedicated to creativeexpression, interaction and communication on a global level.
  • 5. FUNDS Use of FundsSalaries & Working Capital $2,000,000 Site Development $500,000 Game Assets $100,000 Mini-Games $400,000 Marketing $2,000,000 Total $ 5,000,000
  • 6. MARKET ANALYSIS online advertising will reach $25,9 billion by 2011Opportunities in-game advertising rose to $800 million in 2009 48 million american adults have posted some sort of user-generated content online
  • 7. MARKET ANALYSIS online advertising will reach $25,9 billion by 2011Opportunities in-game advertising rose to $800 million in 2009 48 million american adults have posted some sort of user-generated content onlineCompetition FarmVille, Piece and Meez
  • 8. MARKET ANALYSIS online advertising will reach $25,9 billion by 2011Opportunities in-game advertising rose to $800 million in 2009 48 million american adults have posted some sort of user-generated content onlineCompetition FarmVille, Piece and Meez Ages: 16-34Target Market 31% of adults 18+ prefer to spend time playing casual games than watching TV
  • 9. SOURCES OF REVENUESVirtual Currency Sales
  • 10. SOURCES OF REVENUESVirtual Currency SalesPremium Accounts
  • 11. SOURCES OF REVENUESVirtual Currency SalesPremium Accounts Banner and Text AdvertisingAdvertising Revenue Sponsorship Virtual Billboards
  • 12. EXIT STRATEGYRequested Funds: $5,000,000
  • 13. EXIT STRATEGYRequested Funds: $5,000,000# of Users by 2015: 5,000,000
  • 14. EXIT STRATEGYRequested Funds: $5,000,000# of Users by 2015: 5,000,000Average Price Per User in recent new media acquisitions: 5$
  • 15. EXIT STRATEGYRequested Funds: $5,000,000# of Users by 2015: 5,000,000Average Price Per User in recent new media acquisitions: 5$ Enterprise Value in 2015: $25,000,000
  • 16. MANAGEMENT TEAMGianluca Miniero - Chief Executive OfficerFrancesco Romeo - Chief Creative OfficerEnrico Villano - Chief Financial Officer
  • 17. I would like to thank themembers of the management team for the awesome collaboration!!!