Your SlideShare is downloading. ×
We Believe in Open Business
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

We Believe in Open Business


Published on

We believe a business that operates without a comment box, operates broken. …

We believe a business that operates without a comment box, operates broken.

That is, a business that fails to open up to the riches it could share in through the feedback loops, real-time co-creation and wikifixing of the power of the network is a business that is in peril - at risk of being disrupted and defeated by those that are.

Next to those from the self-organised, open future, it is broken.

90:10 is all about fixing that.

Published in: Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1.
  • 2. We believe in Open Business
  • 3. By opening your business and its activities, from product and service development to marketing and customer care, the consumer becomes more deeply engaged.
  • 4. Consumers become involved in the decisions that matter to them. They care more about the outcomes – and have more invested in making the outcomes a success: whether a new product choice, a marketing campaign or a new service experience.
  • 5. The explosion of social media means there are thousands of live consumer conversations to discover, explore for insight and connect with.
  • 6. Social technologies offer the ability to deliver collaborative action in a scalable and more cost efficient way than ever before.
  • 7. By collaborating with the consumer you co-create your best-fit business outputs with them.
  • 8. This delivers cheaper and more effective solutions as well as deeper consumer loyalty.
  • 9. Consumer loyalty becomes more important than ever in a world in which we look to our friends – not the press or ads - for advice and recommendations.
  • 10. Company: Who and what are we?
    We are..
    We are a global network of leading social media specialists.
    Our backgrounds are Marketing, PR, Research, Brand Planning, Business Consultancy & Web Development
    We help departments or whole-businesses locally or internationally adapt and win in social media
    We are a European crowd of multi-lingual, multi-national researchers, planners, brand strategists, web developers, mobile and social media specialists.
    We use methods of co-creation to deliver insight,
    innovation and action for organisations.
    We make your products, services and communications a better fit for the intended consumer – helping to build a better business
  • 11. Our Experience:Collectively we have worked with and in support of...
  • 12. What are you waiting for?
    GianluigiCuccuredduManaging Partner
    +31 6 41 36 26 12