Presentation<br />International Business School<br />“Understanding how the web changes the organization of business and t...
Introduction: Who am I?<br />GianluigiCuccureddu SMP<br />Managing Partner 90:10 Group (Netherlands)<br />We are a Europea...
3<br />Presentation IBS| Agenda<br />Meeting: 13:30 – 15:00 – 24th of March<br />State of Social Media<br />Case<br />Disc...
BUT FIRST….<br />
WHAT ABOUT YOU?<br />
6<br />Presentation IBS| Agenda<br />State of Social Media<br />Case<br />Discussio<br />
SUPPLY<br />
Evolution Industry Life Cycle<br />8 years on this is how the Search Industry looks<br />Licensing of tools, outsourcing a...
Hype Cycle mechanics<br />
Future of Open Business<br />Business open to its consumer.<br />Social technologies offer the ability to connect with the...
DEMAND<br />
People have always been activists<br />
With opinions<br />With<br />
BUT!<br />
Then: Locally<br />
Now: Globally Connected<br />
They are in control.Friend or Foe.<br />
TV Ads may entertain but do they convince<br />
Age of innocence lost<br />Age of Ad Innocence is lost.. Forever<br />
Pull not push<br />The User is the Destination<br />
Feed Me!<br />Getting what I want<br />When I want<br />Where I want<br />How I want<br />Result:<br />Media Fragmentation...
Culture of Niche<br />Personalisation<br />Diversification<br />Fragmentation<br />The only reach is Long-tail<br />
Power of Niche<br />
TRANSFORMATION<br />
So invite your greatest assetPEOPLE both<br />Inside<br />& Out<br />Inside<br />to Co-Create<br />
Impact to Business<br /><ul><li> Cheaper, quicker routes to market
 Greater operational efficiencies
 Direct and unmediated relations with consumers
 Resulting decreased dependencies on 3rd party mediators (agencies & media owners)
Less message more action driven</li></ul>NB: Applied to typical  Product & Service Supply Chain <br />
Answers<br />Impact to Market Research<br />Answers without questions<br />Global real-time data<br />Contextual social pr...
Impact on Communications<br />Less broadcast & eyeballs<br />More conversational<br />No spin rather open transparency<br ...
This does not mean you give everything over to the mob.<br />No you do still have a role.<br />Create something inviting. ...
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Presentation International Business School on Social Media Transformation

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Presentation at the International Business School of the Hanze University.

Elaboration on key changes and developments from the supply and demand side, leading to the implications and transformation for organisations and its business.

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  • Presentation International Business School on Social Media Transformation

    1. 1. Presentation<br />International Business School<br />“Understanding how the web changes the organization of business and the business of organization”<br />
    2. 2. Introduction: Who am I?<br />GianluigiCuccureddu SMP<br />Managing Partner 90:10 Group (Netherlands)<br />We are a European crowd of multi-lingual, multi-national researchers, planners, brand strategists, web developers, mobile and social media specialists.<br />We use methods of co-creation to deliver insight, <br />innovation and action for organisations. <br />We make your products, services and communications a better fit for the intended consumer – helping to build a better business.<br />
    3. 3. 3<br />Presentation IBS| Agenda<br />Meeting: 13:30 – 15:00 – 24th of March<br />State of Social Media<br />Case<br />Discussion<br />
    4. 4. BUT FIRST….<br />
    5. 5. WHAT ABOUT YOU?<br />
    6. 6. 6<br />Presentation IBS| Agenda<br />State of Social Media<br />Case<br />Discussio<br />
    7. 7. SUPPLY<br />
    8. 8. Evolution Industry Life Cycle<br />8 years on this is how the Search Industry looks<br />Licensing of tools, outsourcing and development of internal teams is all required. Outsourcing accounts for 54% of spend. <br />Search Engine Marketing (SEM) in its early days played on the ignorance of clients and the mystery of its success. This is sadly the case for social media now.<br />
    9. 9. Hype Cycle mechanics<br />
    10. 10. Future of Open Business<br />Business open to its consumer.<br />Social technologies offer the ability to connect with them for collaborative action in a scalable and cost efficient manner.<br />By collaborating with the consumer you co-create your business output with them. An output they buy into.<br />This often means cheaper and more effective service, products and communications as well as deeper consumer loyalty. <br />
    11. 11. DEMAND<br />
    12. 12. People have always been activists<br />
    13. 13. With opinions<br />With<br />
    14. 14. BUT!<br />
    15. 15. Then: Locally<br />
    16. 16. Now: Globally Connected<br />
    17. 17. They are in control.Friend or Foe.<br />
    18. 18. TV Ads may entertain but do they convince<br />
    19. 19. Age of innocence lost<br />Age of Ad Innocence is lost.. Forever<br />
    20. 20. Pull not push<br />The User is the Destination<br />
    21. 21. Feed Me!<br />Getting what I want<br />When I want<br />Where I want<br />How I want<br />Result:<br />Media Fragmentation. <br />
    22. 22. Culture of Niche<br />Personalisation<br />Diversification<br />Fragmentation<br />The only reach is Long-tail<br />
    23. 23. Power of Niche<br />
    24. 24. TRANSFORMATION<br />
    25. 25. So invite your greatest assetPEOPLE both<br />Inside<br />& Out<br />Inside<br />to Co-Create<br />
    26. 26. Impact to Business<br /><ul><li> Cheaper, quicker routes to market
    27. 27. Greater operational efficiencies
    28. 28. Direct and unmediated relations with consumers
    29. 29. Resulting decreased dependencies on 3rd party mediators (agencies & media owners)
    30. 30. Less message more action driven</li></ul>NB: Applied to typical Product & Service Supply Chain <br />
    31. 31. Answers<br />Impact to Market Research<br />Answers without questions<br />Global real-time data<br />Contextual social profiling<br />Massive reduction in cost<br />Real scale for Qual research<br />More Answers<br />
    32. 32. Impact on Communications<br />Less broadcast & eyeballs<br />More conversational<br />No spin rather open transparency<br />Requires engagement<br />Requires P2P transmission<br />Greater ROI and conversions<br />
    33. 33. This does not mean you give everything over to the mob.<br />No you do still have a role.<br />Create something inviting. Curate their ideas<br />A platform organization uses its available resources to find, connect and support those who share its Purpose.<br />At the heart of everything we do is the ratio 90:10. We believe that every organization can be a 90:10 one. 90% of the energy behind your output coming from outside your organization with the 10% coming from your internal resources as a platform of delivery.<br />
    34. 34. 30<br />Presentation IBS| Agenda<br />State of Social Media<br />Case<br />Discussion<br />
    35. 35. 90:10 Group<br />Case<br />
    36. 36. 32<br />Presentation IBS| Agenda<br />State of Social Media<br />Case<br />Discussion<br />
    37. 37. 33<br />Presentatie IBS| Discussion & questions<br />
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