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Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
Can your social media agency tell you...
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Can your social media agency tell you...

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There is a huge need for a coordinated approach to the adoption of social media by businesses as a whole with clear ROI (Return on Innovation) objectives. …

There is a huge need for a coordinated approach to the adoption of social media by businesses as a whole with clear ROI (Return on Innovation) objectives.

We can help you adopt and adapt to social media in a holistic way, enabling true benefit.

Can your social media agency tell you the following....

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  • 1. 90:10 Group<br />Can your social media agency tell you...<br />
  • 2. Company: Who and what are we?<br />We are..<br />We are a global network of leading social media specialists.<br />Our backgrounds are Marketing, PR, Research, Brand Planning, Business Consultancy &amp; Web Development<br />We help departments or whole-businesses locally or internationally adapt and win in social media<br />We are a European crowd of multi-lingual, multi-national researchers, planners, brand strategists, web developers, mobile and social media specialists.<br />We use methods of co-creation to deliver insight, <br />innovation and action for organisations. <br />We make your products, services and communications a better fit for the intended consumer – helping to build a better business<br />
  • 3. We believe in Open Business<br />Business open to its consumer.<br />By opening your business and its activities, from product development to marketing, directly or indirectly the consumer is engaged and helps drive decision making.<br />The recent explosion of social media means there are thousands of live consumer conversations to explore for insight and to help identify influencers<br />Social technologies offer the ability to connect with them for collaborative action in a scalable and cost efficient manner<br />By collaborating with the consumer you co-create your business output with them. An output they buy into.<br />This often means cheaper and more effective service, products and communications as well as deeper consumer loyalty. <br />With the increasing requirement for and visibility of consumer advocacy, loyalty and trust are a deciding factor in success in the marketplace<br />
  • 4. Our Experience:<br />
  • 5. Can your social media agency tell you...<br />5<br />
  • 6. 6<br />Can your social media agency tell you...<br />How to really adapt to social media?<br />6<br />
  • 7. 7<br />Can your social media agency tell you...<br />Why are you even using social media?<br />7<br />
  • 8. 8<br />Can your social media agency tell you...<br />Are you even ready?<br />8<br />
  • 9. 9<br />Can your social media agency tell you...<br />Are you prepared for every eventuality (real time)?<br />9<br />
  • 10. 10<br />Can your social media agency tell you...<br />Are you prepared for every eventuality (real time)?<br />PR crisis escalationand management<br />Commercial Opportunity<br />KeyInsightbreakthrough<br />Customer service escalation<br />Sales opportunity<br />10<br />
  • 11. 11<br />Can your social media agency tell you...<br />Are you seeing and reporting to the rest of the business key insights?<br />11<br />
  • 12. 12<br />Can your social media agency tell you...<br />Are you seeing and reporting to the rest of the business key insights?<br />Offline / Online Marketing<br />Buying Dept<br />Corporate / Commercial Planning<br />New Product / Service Development<br />Customer Service<br />CRM<br />Sales<br />Corporate PR, Product PR<br />Advertising Agencies<br />Customer Insight<br />12<br />
  • 13. 13<br />Can your social media agency tell you...<br />What&apos;s the ROI on what you do?<br />13<br />
  • 14. 14<br />Can your social media agency tell you...<br />What&apos;s the ROI on what you do?<br />Community insight led NPD… (new revenuestreams)<br />CostSavingandimprovedsatisfaction in Customer Service through SM<br />Increased ‘earned’ Brand Equitythroughpositivetonegative ratio<br />ImprovedeffectivenessCommsoutput<br />ImprovedCost per Follower / Friend<br />Increased Life-time value of customer (CRM)<br />Direct uplift in referralsand sales throughsocial media<br />14<br />
  • 15. 15<br />Can your social media agency tell you...<br />Are you conducting social media RESEARCH?<br />15<br />
  • 16. 16<br />Can your social media agency tell you...<br />Are you conducting social media RESEARCH?<br />What research processes do theysupply. Netnography…?<br />Is your data collectedandstoredethically?<br />Whatother data is yoursocial media research coupledwith?<br />Who or whatprocessesyour data; a person or tool?<br />16<br />
  • 17. 17<br />Can your social media agency tell you...<br />Are you taking advantage of social media to work with the consumer to co-develop your output…<br />Make things (Comms, Products &amp; Services) you are sure they want.<br />17<br />
  • 18. 18<br />Can your social media agency tell you...<br />State of the industry - I<br />The reality is that most businesses understand how to listen, what to measure and where to engage, but are struggling to define the value of engagement and reputation in social spaces.<br />Only 25% say that they have gained “real, tangible value” from social media.<br />60% say that they have gained some benefit but nothing concrete.<br />18<br />
  • 19. 19<br />Can your social media agency tell you...<br />State of the industry - II<br />Most companies are planning toinvest more in social media next year but are strugglingtofind time and resources to manage theiractivity.<br />54% citedbiggest carrier tobettersocial media engagement was a lack or resources.<br />90% say thatsocial media is taking up more time internallythan a yearago.<br />This means a growingrelianceuponexternalparties.<br />19<br />
  • 20. 20<br />Can your social media agency tell you...<br />Our Summary<br /><ul><li>The money your business willspend on social media services will go up over the next 5 years, but is still well behindbeinganywherenearrepresentative of wherepeoplespendtheir time.
  • 21. When business recognisethis shift fully, spend in these services willmassivelyincrease.
  • 22. Few companies are gettingtangibleresultsfromtheirsocial media activity, either as a departmentand as a business and are heavilyreliant on outsourcing
  • 23. This means there is hugeneedfor a coordinated approach tothe adoption of social media bybusinesses as a wholewithclear ROI (Return on Innovation) objectives.</li></ul>20<br />
  • 24. We can answer all these key questions.So what are you waiting for?<br />Contact: <br />GianluigiCuccuredduManaging Partner<br />gianluigi@ninety10group.com<br />+31 6 41 36 26 12<br />

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