Mobatar Tech Garage

  • 913 views
Uploaded on

Mobatar Tech Garage

Mobatar Tech Garage

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
913
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
12
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Guk Kim Founder & CEO
  • 2. Mobatar is a self-service mobile and web platform for push advertising.
  • 3. Admit It! Advertisements are annoying
  • 4. Solution Interaction and relevance
  • 5. 71% - Demand 71% Customers would like to receive advertising messages targeted to their particular interests. Source: Research Advertising & Mobiles Report
  • 6. 1 There are 50 million mobile subscribers in Italy 2 11.9% of mobile subscribers use mobile internet 3 19.7% are between the age of 25-34 Consider the Facts Source: Nielsen, Mobile Media Internet Report, First Quarter 2008
  • 7. $16.22 B $11.44 B $7.46 B Direct Response $4.96 B Branding $2.77 B $1.54 B 2006 2007 2008 2009 2010 2011 The mobile advertising market is growing fast – very fast. Source: eMarketer, October 2007
  • 8. Location, age, sex, $$$ interests… Database Ads & Rewards Consumers Platform Advertisers
  • 9. Consumer Becomes a Member Collect demographic and behavioral data
  • 10. Available Users Province Zone Advertiser Creates a Campaign Sets campaign name, province, and zones
  • 11. Demographics Available Users Interests Operators Selects Target Lot’s of options: sex, age, relationship status, interests etc.
  • 12. Province Sex Age IoPubblicità Only company in Italy to have a self-service platform
  • 13. New Zealand U.S. India Belgium Other Competitors
  • 14. 2 ( ) 1 Adapt push technology: independence from SMS 2 Learn more about our users: what do they like and want? 3 Benefit our users: provide more than a monetary reward 4 Expansion: enter and provide the service in other countries Future Development Increase exchange of data and interaction between consumers and advertisers
  • 15. Sales Force Mobile App Development Web Development Marketing € 350.000
  • 16. Guk Kim Mauro Baeli Founder & CEO Business Development •  6 years in web biz •  10 years in communications biz •  Studying Business Administration and •  Degree in Law at “La Sapienza” Economics Contacts Contacts Email: guk@mobatar.it Email: mauro.baeli@mobatar.it LinkedIn: linkedin.com/in/gukkim LinkedIn: linkedin.com/in/maurobaeli