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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
By creating a social network where iPhone’s users can interact, share knowledge and opinions, have conversations and collaborate to the design, development and testing processes of new applications, earning
Crowdsourcing should be considered as an high impact marketing strategy , a way to involve members and to increase their loyalty to the community and boost sales.
Ideally, the whole development process should be crowdsourced:
new application idea submission and selection
Practically, the crowdsourcing process will begin with phases 1. and 4. (that already proved to work well in the mobile industry); phases 2. and 3. remain a goal, but their feasibility will be checked starting from year 2.
Building the community iPhone users already rely on (limited) community tools to take decisions about new Apps to purchase… Q Before an App purchase, do you usually read users reviews?
Building the community … but it seems what is already provided is not enough Q Did you proactively search for the Apps you've downloaded or did you come across by chance?
Building the community The iTunes’ App Store shows some limits… Q
Building the community … and word on mouth is the second most used way to take decisions about new Apps to download Q How did you know about the Apps you've downloaded? (pls choose all that apply)
Building the community Would you be interested in sharing your experience with iPhone Apps with other users? What would you be willing to do? (pls choose all that apply) iPhone users show a clear desire of active participation… Q Q
Building the community Would you be interested in learning tips and tricks about your iPhone and its various Apps from other users? Would you like to use a recommendation system to learn about new Apps you might be interested in? … as well as the need to use social tools to learn more Q Q
Building the community Would you like to co-operate in new Apps production? (pls choose all that apply) iPhone users seem also to be ready for a more concrete participation Q