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ENTREPRENEURSHIP BUILDING CONSUMER LOYALTYTHROUGH BRANDED COMMUNITY
ABOUT MEHieu NguyenPRESENT: Digital Media Director @ Ringier VietnamPAST PERFECT: Dizatec, Sony, VON, Y&R, Yahoo!
CASE STUDIES        WHAT I DID              RESULT?•   OTOSAIGON (2003)       #1 AUTOMOBILE WS IN VN•   MARRY.VN (2010)   ...
entrepreneur
entrepreneur/,ɔntrəprənə:/• A person who have an idea and dare to start that idea.• A people who have a talent for seeing ...
3 styles:entrepreneur1. Opening a new business/organization.2. Making new products or services or market in existing firms...
intrepreneur          ɜ/ɪntrəprəˈnr/A person who has an entrepreneur skill set but works within anorganization, enterprise...
entrepreneur      /,ɔntrəprənə:/ • The Dark Side of Entrepreneur• The Bright Side of Entrepreneur    • How we deal with it?
THE DARK SIDEOF ENTREPRENEUR
DAVID vs   GOLIATH           BOOK RECOMMENDED           BLUE OCEAN           STRAEGY
YOUR WORKING TIME NEVER STOP
SACRIFICE TIME FOR YOUR FAMILY
FINANCE PRESSUREBILL / TAX / DEBT …
YOU           YOU HAVE TO BE A BLENDERHR, ADMIN, IT, FINANCE, CUSTOMER CARE, SALES, MARKETING…
YOU PREPARE TEAM BUILDING FOR OTHERS      NO VACATION FOR YOU!
YOU CAN NOT BLAME ANYONEBUT ANYONE CAN BLAME YOU
THE BRIGHT SIDEOF ENTREPRENEUR
FLEXIBLE SCHEDULE / TIME / WORKING STYLE
YOU ARE YOUR OWN BOSS
DECIDE YOUR OWN WAY
ENJOY THE STRESS
STEP OUT OF THE BOX
MONEY / FAMOUSSHOULD NOT BE IN THE LIST
HOW TO DEALTHE DARK SIDE             WITH IT?OF ENTREPRENEUR
WHAT WE NEED?                    PASSION                       MAKE US STRONGER                          KEEP YOU BELIEVE ...
WHATYOUR GOALSET WE NEED?•   CLEAR•   ATTAINABLE•   TRACKABLE    “If your goals can no longer be tracked, then it is no lo...
BELIEVE INYOURSELF
BELIEVE IN  LIEVEYOURSELF
CUSTOMER                                          FIRST    YOUR                BENEFITS                  LATERThink for yo...
ALWAYS LISTEN               FROM  Your clients/visitors   Smart/Fool person       Who hate you        Who love you        ...
BE PATIENCE
TAKE RISK      BEST THINGS   WORST THINGS           THAT CAN HAPPEN?          1.             1.DO        2.             2....
BUILD YOUR                RELATIONSHIP•    Join Networking party/Conference•    Join Difference Type of association•    Sh...
JUST GETSTARTED•   I will do it!•   I have a plan…•   I’m waiting for…•   I have to do (something) first
WHAT WE NEED?1.   PASSION2.   SET A GOAL3.   BE / BELIEVE YOURSELF4.   THINK FOR YOUR CLIENT FIRST / YOU LATER5.   ALWAYS ...
IMAGING OUR WHOLE LIFE ISA DAY GO TO FISHING LAKE• 8 HOURS = 80 YEARS• WE CAN’T TAKE THE FISH BACK HOME• NO MEDAL FOR THE ...
ALL WE CAN/SHOULD DO ISenjoy our fishing time!
I WISH YOU ENJOY IT   JUST LIKE ME 
THANK YOU!AND I WISH YOU ENJOY   MY SESSION      www.ngochieu.com
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Entrepreneurship

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Transcript of "Entrepreneurship"

  1. 1. ENTREPRENEURSHIP BUILDING CONSUMER LOYALTYTHROUGH BRANDED COMMUNITY
  2. 2. ABOUT MEHieu NguyenPRESENT: Digital Media Director @ Ringier VietnamPAST PERFECT: Dizatec, Sony, VON, Y&R, Yahoo!
  3. 3. CASE STUDIES WHAT I DID RESULT?• OTOSAIGON (2003) #1 AUTOMOBILE WS IN VN• MARRY.VN (2010) #1 WEDDING WEBSITE IN VN• BEPGIADINH (2010) #1 COOKING WEBSITE IN VN• VXIX HERITAGE (2007) SUCCESS UNTIL NOW
  4. 4. entrepreneur
  5. 5. entrepreneur/,ɔntrəprənə:/• A person who have an idea and dare to start that idea.• A people who have a talent for seeing opportunities and the abilities to develop those opportunities into profit-making businesses.
  6. 6. 3 styles:entrepreneur1. Opening a new business/organization.2. Making new products or services or market in existing firms.3. Creating charitable organization.
  7. 7. intrepreneur ɜ/ɪntrəprəˈnr/A person who has an entrepreneur skill set but works within anorganization, enterprise, or venture.
  8. 8. entrepreneur /,ɔntrəprənə:/ • The Dark Side of Entrepreneur• The Bright Side of Entrepreneur • How we deal with it?
  9. 9. THE DARK SIDEOF ENTREPRENEUR
  10. 10. DAVID vs GOLIATH BOOK RECOMMENDED BLUE OCEAN STRAEGY
  11. 11. YOUR WORKING TIME NEVER STOP
  12. 12. SACRIFICE TIME FOR YOUR FAMILY
  13. 13. FINANCE PRESSUREBILL / TAX / DEBT …
  14. 14. YOU YOU HAVE TO BE A BLENDERHR, ADMIN, IT, FINANCE, CUSTOMER CARE, SALES, MARKETING…
  15. 15. YOU PREPARE TEAM BUILDING FOR OTHERS NO VACATION FOR YOU!
  16. 16. YOU CAN NOT BLAME ANYONEBUT ANYONE CAN BLAME YOU
  17. 17. THE BRIGHT SIDEOF ENTREPRENEUR
  18. 18. FLEXIBLE SCHEDULE / TIME / WORKING STYLE
  19. 19. YOU ARE YOUR OWN BOSS
  20. 20. DECIDE YOUR OWN WAY
  21. 21. ENJOY THE STRESS
  22. 22. STEP OUT OF THE BOX
  23. 23. MONEY / FAMOUSSHOULD NOT BE IN THE LIST
  24. 24. HOW TO DEALTHE DARK SIDE WITH IT?OF ENTREPRENEUR
  25. 25. WHAT WE NEED? PASSION MAKE US STRONGER KEEP YOU BELIEVE MOTIVATE YOU & OTHER HELP YOU RE-INVENT BOOK RECOMMENDED CRUSH IT! Gary Vaynerchuk
  26. 26. WHATYOUR GOALSET WE NEED?• CLEAR• ATTAINABLE• TRACKABLE “If your goals can no longer be tracked, then it is no longer a goal”• WRITE IT OUT PASSION
  27. 27. BELIEVE INYOURSELF
  28. 28. BELIEVE IN LIEVEYOURSELF
  29. 29. CUSTOMER FIRST YOUR BENEFITS LATERThink for your customer/visitor benefits first,Don’t worry, your benefits will automatically come after. PASSION
  30. 30. ALWAYS LISTEN FROM Your clients/visitors Smart/Fool person Who hate you Who love you …
  31. 31. BE PATIENCE
  32. 32. TAKE RISK BEST THINGS WORST THINGS THAT CAN HAPPEN? 1. 1.DO 2. 2. 3. 3. 1. 1.NOT 2. 2.DO 3. 3. BOOK RECOMMENDED TAKE THE RISK Ben Carson
  33. 33. BUILD YOUR RELATIONSHIP• Join Networking party/Conference• Join Difference Type of association• Share your knowledge freely• Do good job for your client• Get familiar with the term of “Personal Brand Reputation” BOOK RECOMMENDED NEVER EAT ALONE Keith Ferrazzi
  34. 34. JUST GETSTARTED• I will do it!• I have a plan…• I’m waiting for…• I have to do (something) first
  35. 35. WHAT WE NEED?1. PASSION2. SET A GOAL3. BE / BELIEVE YOURSELF4. THINK FOR YOUR CLIENT FIRST / YOU LATER5. ALWAYS LISTEN6. BE PATIENCE7. TAKE THE RISK8. BUILD YOUR NETWORK9. JUST GET STARTED
  36. 36. IMAGING OUR WHOLE LIFE ISA DAY GO TO FISHING LAKE• 8 HOURS = 80 YEARS• WE CAN’T TAKE THE FISH BACK HOME• NO MEDAL FOR THE WINNER
  37. 37. ALL WE CAN/SHOULD DO ISenjoy our fishing time!
  38. 38. I WISH YOU ENJOY IT JUST LIKE ME 
  39. 39. THANK YOU!AND I WISH YOU ENJOY MY SESSION  www.ngochieu.com
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