Buzzdetector at a glance

The Buzzdetector way - the approach
At Buzzdetector we believe human factor is a driver to success. That’s why we built and developed our monitoring tool thinking more at the human contribution than being dependent from the machine contribution.

www.gr8balls.blogspot.com The human touch

One of the pillar of any conversation is the ability to listen for and to understand so to make it a witty and lasting one. This ability can’t be delivered by algorithms, as far as we know today. Interpretation of what written/said is still a process handled by humans. It’s a tough job but someone’s got to do it.

The Buzzdetector way - the strategy
Implementing a listening activity requires a clear strategic view of the needs and the reasons why of the research. Without a preliminary strategic analysis, the task will deliver only tons of information hardly able to give an added value. The main question is: why you want to listen for the web?

Perception CRM Intelligence Look who ’ s talking How? Why? When? Where? Listen who ’ s talking What? Where? Think about what said What? Where? Report Handling Insight

Real time
24/7
Comprehensive
Statistically predictable
CRM monitoring
Given timeframe
Top down
Looking behind
Focus more on issues and their holders
Perception
No time definition
Analytical
Looking forward
Focus on trend concepts, ideas rather than people
Business intelligence Three ways to listen for the voices of the Web

The Buzzdetector way - the process step by step
A four steps process

Key Information. Analysis. Assessment.

Presentation of Findings. Strategic Recommendations. Testing and Validation.

Tactical Plan and Implementation. Measure Results. Executive Dashboard.

Iterative. Collaborative. Continuous Improvement.

We leverage industry technology
RSS, tags, feeds
Enhance it with proprietary technology…
Data collection and analysis
… and interpret data with deep domain expertise
Strong experience
Immersion in social media culture
Constant communication via BuzzDetector Executive Dashboard

How to use Buzzdetector platform
Sentiment Category Urgency Keyword Trend Share Categories Sentiment Proximity Tag cloud Google search Blog search News search Twitter search Video search Custom search Real time search engine Research Categorize Graphic output A panel of 30 feeders Custom feed Booleans values and proximity research

Special analysis on Facebook Pages:
the strategy behind your competitors ’ page
the strategy implementation (moderation, posting, comments)
engagement
Special analysis on Twitter:
author profile
friends, topics, ecosystem
posting strategy

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Buzzdetector at a glance

by gianandrea59 on Jan 12, 2012

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Buzzdetector at a glance — Presentation Transcript