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Buzzdetector analysis process

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Transcript

  • 1. Conversation: The New Source of Influence May 15, 2009 Gianandrea Facchini monitoraggio business intelligence resources communication SMS Twitter Facebook purchase influence social networking brand reputation You Tube Web 2.0 review online codice a barre
  • 2. Step #1: Assessment Confidential Report Consumers’ Insight Action Web Search Engines Site/s Set of Keywords Monitoring Confidential Key Information. Analysis. Assessment.
  • 3. Step #2: Strategic Recommendations Confidential Set of Keywords Monitoring Consumers’ Insight Action Web Search Engines Site/s Presentation of Findings. Strategic Recommendations. Testing and Validation. Confidential Report
  • 4. Step #3: Implementation and Measurement Confidential Set of Keywords Monitoring Web Report Confidential Tactical Plan and Implementation. Measure Results. Executive Dashboard. Search Engines Site/s Consumers’ Insight Action
  • 5. Step 4: Iterative Process Confidential Consumers’ Insight Action Set of Keywords Monitoring Web Report Confidential Search Engines Site/s Iterative. Collaborative. Continuous Improvement.