Winning the Local Search Game

  • 960 views
Uploaded on

Winning the Local Search Game …

Winning the Local Search Game
A 5-step process for dominating your local search landscape

Getting your local business to come up early and often when a prospect searches online for local products and services is crucial for the small local business these days.

Increasingly, the search engines are creating ways for local shoppers to more easily find businesses in their towns and communities and you need to know how to take advantage of these new tools and tactics.

If surfers and mobile phone shoppers can’t find your business in local search, you don’t exist to them – don’t get left out.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
960
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
8
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Hello Patrick W. Giammarco www.pwgmarketing.com Email: [email_address] Twitter: twitter.com/pwgiammarco LinkedIn: linkedin.com/in/patrickgiammarco ledo.ning.com
  • 2. Winning the Local Search Game A 5-step process for dominating your local search landscape
  • 3.
    • 90% of online commercial searches result in offline bricks and mortar purchases (comScore)
    • 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)
    • 74% of internet users perform local searches (Kelsey Group)
    • 61% of local searches result in purchases (TMP/comScore)
    • 54% of Americans have substituted the internet and local search for phone books (comScore)
    • 35% of all searches are local (DM News)
  • 4. The Steps
      • Make your web pages local friendly
      • Build out your local search profiles
      • Get proactive in the review game
      • Get listed, cited and mentioned
      • Spread the local social love
  • 5. Make Web Pages Local Friendly
      • Geo content
      • Links and external anchor text
      • Community resource
      • Local contributors
      • Local landing pages
  • 6. What Makes It Geo
      • Addresses
      • Maps and more
      • Meta data
      • Hcard and snippets
      • Local/mobile keyword
  • 7. Geo Resources
      • Meta tag – http://bit.ly/gWiODv
      • Hcard – http://bit.ly/ffCW5Z
  • 8. Build Your Local Search Profile
      • Claim – Place, Yahoo, Bing
      • Keywords, categories & descriptions
      • Add video and images
      • Google tags and Google Boost
      • Rate and review - Hotpot
  • 9.  
  • 10.  
  • 11. Build Your Local Search Profile
      • Org name
      • Description
      • Category (5)
      • Service area
      • Images (10), video (5)
  • 12.  
  • 13. Resources
      • Google – google.com/places
      • Bing – bing.com/local
      • Yahoo – local.yahoo.com
  • 14. Get Proactive in the Review Game
      • List, claim and build
      • Use it to make you better
      • Monitor profiles
      • Get proactive
      • Consider advertising
  • 15. Review Sites Beyond Search Engines
      • Yelp.com – check in offers
      • Insiderpages.com
      • Citysearch.com
      • Local.com
      • MerchantCircle.com
  • 16. Generate Reviews
      • Ask for references
      • Repurpose and post
      • Teach reviewing
      • Give reviews – Hotpot
      • Hold a review event
  • 17. Get Listed, Cited and Mentioned
      • Data compilers
      • IYPs
      • Memberships
      • Check my listing – getlisted.org
  • 18.  
  • 19. Get Listed, Cited and Mentioned
      • infoUSA
      • Localeze
      • Universal Business Listings
  • 20. Spread the Local Social Love
      • Start a local group online
      • Find and network with local bloggers
      • Hold Meetups and Tweetups
      • Find local leads – 7 ways to search Twitter
      • Places – Facebook, Foursquare and Twitter
      • Location games
  • 21. Local Search Pro
    • 4 Sessions – delivered weekly
    • Tutorials, videos, audios, how tos
    • $99
  • 22. Thank You Patrick W. Giammarco www.pwgmarketing.com Email: [email_address] Twitter: twitter.com/pwgiammarco LinkedIn: linkedin.com/in/patrickgiammarco