0
Creating  marketing   messages  that  stick
J ulie Cantu Small Business Marketing Coach Owner, 360 Graphics Patrick Giammarco Certified Duct Tape Marketing Coach Owne...
Agenda   <ul><li>Review Duct Tape Marketing System </li></ul><ul><ul><li>a) focus on your Ideal Client </li></ul></ul><ul>...
What is  marketing ?
What is  marketing ?   Marketing, in economics, that part of the process of production and exchange that is concerned with...
Getting someone who has a need to  Know, Like  and  Trust  you
 
The  System  is the  Solution
7 Steps  in the  system <ul><li>Focus on the ideal client </li></ul><ul><li>Find and communicate a core difference </li></...
Focus on your   ideal   client Narrow and define your target market
Communicate a   core difference or compete on price
Strategy  before  tactics Combining your ideal client with your core difference becomes the basis for all marketing activity
Package  your business   The essence of marketing strategy
Break We’ll resume in 10 minutes
The  Single   Greatest   Question  You  Must  Answer What do you do for a living?
Talking  Logo Action verb (I show, I teach, I help)  + Target market (small businesses, teachers, homeowners, divorced men...
Talking  Logo Part 1 – addresses you target market Part 2 – zeroes in on a market problem,      frustration or want
PWG  Marketing  I simplify marketing for small businesses by installing and coaching the 7-steps of the Duct Tape Marketin...
Talking  Logo Action verb (I show, I teach, I help)  + Target market (small businesses, teachers, homeowners, divorced men...
360  Graphics I make small businesses look like Rock Stars in print and on the web!
Talking  Logo Action verb (I show, I teach, I help)  + Target market (small businesses, teachers, homeowners, divorced men...
Pair-up and take the next 10 minutes to help your partner write their Talking Logo
Thank  you Julie Cantu [email_address] www.my360graphics.com Patrick Giammarco [email_address] www.pwgmarketing.com
Upcoming SlideShare
Loading in...5
×

Creating Marketing Messages that Stick

535

Published on

Presentation to a Women\'s Entrepreneurial Network Lunch and Learn on May 20

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
535
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Creating Marketing Messages that Stick"

  1. 1. Creating marketing messages that stick
  2. 2. J ulie Cantu Small Business Marketing Coach Owner, 360 Graphics Patrick Giammarco Certified Duct Tape Marketing Coach Owner, PWG Marketing
  3. 3. Agenda <ul><li>Review Duct Tape Marketing System </li></ul><ul><ul><li>a) focus on your Ideal Client </li></ul></ul><ul><ul><li>b) find and communicate a core difference </li></ul></ul><ul><li>Break </li></ul><ul><li>The single greatest question you must answer </li></ul><ul><li>Q & A / wrap-up </li></ul>
  4. 4. What is marketing ?
  5. 5. What is marketing ? Marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one. Copyright © 2003, Columbia University Press.
  6. 6. Getting someone who has a need to Know, Like and Trust you
  7. 8. The System is the Solution
  8. 9. 7 Steps in the system <ul><li>Focus on the ideal client </li></ul><ul><li>Find and communicate a core difference </li></ul><ul><li>Package your business to build trust </li></ul><ul><li>Create marketing materials that educate </li></ul><ul><li>Lead generate from every angle </li></ul><ul><li>Covert more leads without selling </li></ul><ul><li>Live by a calendar </li></ul>
  9. 10. Focus on your ideal client Narrow and define your target market
  10. 11. Communicate a core difference or compete on price
  11. 12. Strategy before tactics Combining your ideal client with your core difference becomes the basis for all marketing activity
  12. 13. Package your business The essence of marketing strategy
  13. 14. Break We’ll resume in 10 minutes
  14. 15. The Single Greatest Question You Must Answer What do you do for a living?
  15. 16. Talking Logo Action verb (I show, I teach, I help) + Target market (small businesses, teachers, homeowners, divorced men/women) + Solve a problem or meet a need
  16. 17. Talking Logo Part 1 – addresses you target market Part 2 – zeroes in on a market problem, frustration or want
  17. 18. PWG Marketing I simplify marketing for small businesses by installing and coaching the 7-steps of the Duct Tape Marketing system.
  18. 19. Talking Logo Action verb (I show, I teach, I help) + Target market (small businesses, teachers, homeowners, divorced men/women) + Solve a problem or meet a need
  19. 20. 360 Graphics I make small businesses look like Rock Stars in print and on the web!
  20. 21. Talking Logo Action verb (I show, I teach, I help) + Target market (small businesses, teachers, homeowners, divorced men/women) + Solve a problem or meet a need
  21. 22. Pair-up and take the next 10 minutes to help your partner write their Talking Logo
  22. 23. Thank you Julie Cantu [email_address] www.my360graphics.com Patrick Giammarco [email_address] www.pwgmarketing.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×