Creating marketing messages that stick

J ulie Cantu Small Business Marketing Coach Owner, 360 Graphics Patrick Giammarco Certified Duct Tape Marketing Coach Owner, PWG Marketing

Agenda Review Duct Tape Marketing System a) focus on your Ideal Client b) find and communicate a core difference Break The single greatest question you must answer Q & A / wrap-up

Review Duct Tape Marketing System

a) focus on your Ideal Client

b) find and communicate a core difference

Break

The single greatest question you must answer

Q & A / wrap-up

What is marketing ?

What is marketing ? Marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one. Copyright © 2003, Columbia University Press.

Getting someone who has a need to Know, Like and Trust you

The System is the Solution

7 Steps in the system Focus on the ideal client Find and communicate a core difference Package your business to build trust Create marketing materials that educate Lead generate from every angle Covert more leads without selling Live by a calendar

Focus on the ideal client

Find and communicate a core difference

Package your business to build trust

Create marketing materials that educate

Lead generate from every angle

Covert more leads without selling

Live by a calendar

Focus on your ideal client Narrow and define your target market

Communicate a core difference or compete on price

Strategy before tactics Combining your ideal client with your core difference becomes the basis for all marketing activity

Package your business The essence of marketing strategy

Break We’ll resume in 10 minutes

The Single Greatest Question You Must Answer What do you do for a living?

Talking Logo Action verb (I show, I teach, I help) + Target market (small businesses, teachers, homeowners, divorced men/women) + Solve a problem or meet a need

Talking Logo Part 1 – addresses you target market Part 2 – zeroes in on a market problem, frustration or want

PWG Marketing I simplify marketing for small businesses by installing and coaching the 7-steps of the Duct Tape Marketing system.

Talking Logo Action verb (I show, I teach, I help) + Target market (small businesses, teachers, homeowners, divorced men/women) + Solve a problem or meet a need

360 Graphics I make small businesses look like Rock Stars in print and on the web!

Talking Logo Action verb (I show, I teach, I help) + Target market (small businesses, teachers, homeowners, divorced men/women) + Solve a problem or meet a need

Pair-up and take the next 10 minutes to help your partner write their Talking Logo

Thank you Julie Cantu [email_address] www.my360graphics.com Patrick Giammarco [email_address] www.pwgmarketing.com