Creating Marketing Messages that Stick
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Creating Marketing Messages that Stick

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Presentation to a Women\'s Entrepreneurial Network Lunch and Learn on May 20

Presentation to a Women\'s Entrepreneurial Network Lunch and Learn on May 20

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Creating Marketing Messages that Stick Presentation Transcript

  • 1. Creating marketing messages that stick
  • 2. J ulie Cantu Small Business Marketing Coach Owner, 360 Graphics Patrick Giammarco Certified Duct Tape Marketing Coach Owner, PWG Marketing
  • 3. Agenda
    • Review Duct Tape Marketing System
      • a) focus on your Ideal Client
      • b) find and communicate a core difference
    • Break
    • The single greatest question you must answer
    • Q & A / wrap-up
  • 4. What is marketing ?
  • 5. What is marketing ? Marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one. Copyright © 2003, Columbia University Press.
  • 6. Getting someone who has a need to Know, Like and Trust you
  • 7.  
  • 8. The System is the Solution
  • 9. 7 Steps in the system
    • Focus on the ideal client
    • Find and communicate a core difference
    • Package your business to build trust
    • Create marketing materials that educate
    • Lead generate from every angle
    • Covert more leads without selling
    • Live by a calendar
  • 10. Focus on your ideal client Narrow and define your target market
  • 11. Communicate a core difference or compete on price
  • 12. Strategy before tactics Combining your ideal client with your core difference becomes the basis for all marketing activity
  • 13. Package your business The essence of marketing strategy
  • 14. Break We’ll resume in 10 minutes
  • 15. The Single Greatest Question You Must Answer What do you do for a living?
  • 16. Talking Logo Action verb (I show, I teach, I help) + Target market (small businesses, teachers, homeowners, divorced men/women) + Solve a problem or meet a need
  • 17. Talking Logo Part 1 – addresses you target market Part 2 – zeroes in on a market problem, frustration or want
  • 18. PWG Marketing I simplify marketing for small businesses by installing and coaching the 7-steps of the Duct Tape Marketing system.
  • 19. Talking Logo Action verb (I show, I teach, I help) + Target market (small businesses, teachers, homeowners, divorced men/women) + Solve a problem or meet a need
  • 20. 360 Graphics I make small businesses look like Rock Stars in print and on the web!
  • 21. Talking Logo Action verb (I show, I teach, I help) + Target market (small businesses, teachers, homeowners, divorced men/women) + Solve a problem or meet a need
  • 22. Pair-up and take the next 10 minutes to help your partner write their Talking Logo
  • 23. Thank you Julie Cantu [email_address] www.my360graphics.com Patrick Giammarco [email_address] www.pwgmarketing.com