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Toledo Blade Social Media Session Two Sept1
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Toledo Blade Social Media Session Two Sept1

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Transcript

  • 1. Social Media Pro September 1, 2011 Presented by Patrick W. Giammarco Presented to College of Business and Innovation, Executive Center for Global Competitiveness Sponsored by
  • 2. Social Media Pro Sessions
    • SESSION ONE – August 25
    • Creating a Social Media Strategy
    • SESSION TWO – September 1
    • Optimizing Brand Assets
    • SESSION THREE – September 8
      • Blogging for Business
    • SESSION FOUR – September 15
    • Social Networking and Networks
    • SESSION FIVE – September 22
    • Managing the Beast
    • SESSION SIX – September 29
    • Review
  • 3. Weekly Routine
    • Log in to Social Media Pro using the unique username and password I’ll provide tomorrow
    • Watch main lesson video (optional)
    • Watch supportive videos
    • Read session materials
    • Explore suggested links
    • Prepare three items to share in the next session
      • Best thing I learned from this session
      • Best link or resource I found
      • Questions I still have/need answered
    • Attend weekly in-person session with PWG
  • 4. Session One Action Steps
    • Read Let’s Talk: Social Media for Small Business whitepaper
    • Create Google Alerts for your name, company, competitors, clients and prospects
    • Set-up Google Reader and subscribe to five industry or related blogs
    • Set-up twitter account and save searches for your name, competitor and several keywords phrases
  • 5.  
  • 6. http://search.twitter.com/search.rss?q=marketing But replace ‘marketing' at the end with whatever search word you want.
  • 7. Session 2 Optimizing Brand Assets
  • 8. Session Two Components
    • Google Personal Profile
    • Creating Local Search Profiles
    • Basic Facebook Set-up
    • Embedding YouTube Videos
    • Optimizing Your LinkedIn Profile
    • Optimizing Brand Assets
    • The Basics of Podcasting
    • How to Use Customer Rating and Review Sites
    • Getting More from Your Google Profile
  • 9. Optimizing Brand Assets
    • Fix your digital assets
    • Claim your digital assets
  • 10. Blogs
    • Optimize RSS
    • directories
    • Easy to subscribe
  • 11. Podcasts
    • Listen and
    • download –
    • (iTunes)
  • 12.  
  • 13.  
  • 14.  
  • 15. Profiles
  • 16. Social Network Profiles
  • 17. Local Search Profiles
  • 18. Social Search Profiles
  • 19. Google Personal Profile
  • 20. Google Yourself…
  • 21. Maximize Your Website Footprint
  • 22. Session Two Action Steps
    • Create Flickr, Slideshare, YouTube and PitchEngine accounts
    • Create LinkedIn and Facebook profiles
    • Create Google, Yahoo and Bing profiles
    • Create your Google Profile
    • BONUS: Get your Podcast setup
  • 23. Questions?
  • 24. Thank You… Patrick Giammarco 419.329.4256 [email_address]

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