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Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
Toledo Blade Social Media Session Two Sept1
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Toledo Blade Social Media Session Two Sept1

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  • 1. Social Media Pro September 1, 2011 Presented by Patrick W. Giammarco Presented to College of Business and Innovation, Executive Center for Global Competitiveness Sponsored by
  • 2. Social Media Pro Sessions <ul><li>SESSION ONE – August 25 </li></ul><ul><li> Creating a Social Media Strategy </li></ul><ul><li>SESSION TWO – September 1 </li></ul><ul><li>Optimizing Brand Assets </li></ul><ul><li>SESSION THREE – September 8 </li></ul><ul><ul><li>Blogging for Business </li></ul></ul><ul><li>SESSION FOUR – September 15 </li></ul><ul><li> Social Networking and Networks </li></ul><ul><li>SESSION FIVE – September 22 </li></ul><ul><li>Managing the Beast </li></ul><ul><li>SESSION SIX – September 29 </li></ul><ul><li> Review </li></ul>
  • 3. Weekly Routine <ul><li>Log in to Social Media Pro using the unique username and password I’ll provide tomorrow </li></ul><ul><li>Watch main lesson video (optional) </li></ul><ul><li>Watch supportive videos </li></ul><ul><li>Read session materials </li></ul><ul><li>Explore suggested links </li></ul><ul><li>Prepare three items to share in the next session </li></ul><ul><ul><li>Best thing I learned from this session </li></ul></ul><ul><ul><li>Best link or resource I found </li></ul></ul><ul><ul><li>Questions I still have/need answered </li></ul></ul><ul><li>Attend weekly in-person session with PWG </li></ul>
  • 4. Session One Action Steps <ul><li>Read Let’s Talk: Social Media for Small Business whitepaper </li></ul><ul><li>Create Google Alerts for your name, company, competitors, clients and prospects </li></ul><ul><li>Set-up Google Reader and subscribe to five industry or related blogs </li></ul><ul><li>Set-up twitter account and save searches for your name, competitor and several keywords phrases </li></ul>
  • 5.  
  • 6. http://search.twitter.com/search.rss?q=marketing But replace ‘marketing' at the end with whatever search word you want.
  • 7. Session 2 Optimizing Brand Assets
  • 8. Session Two Components <ul><li>Google Personal Profile </li></ul><ul><li>Creating Local Search Profiles </li></ul><ul><li>Basic Facebook Set-up </li></ul><ul><li>Embedding YouTube Videos </li></ul><ul><li>Optimizing Your LinkedIn Profile </li></ul><ul><li>Optimizing Brand Assets </li></ul><ul><li>The Basics of Podcasting </li></ul><ul><li>How to Use Customer Rating and Review Sites </li></ul><ul><li>Getting More from Your Google Profile </li></ul>
  • 9. Optimizing Brand Assets <ul><li>Fix your digital assets </li></ul><ul><li>Claim your digital assets </li></ul>
  • 10. Blogs <ul><li>Optimize RSS </li></ul><ul><li>directories </li></ul><ul><li>Easy to subscribe </li></ul>
  • 11. Podcasts <ul><li>Listen and </li></ul><ul><li>download – </li></ul><ul><li>(iTunes) </li></ul>
  • 12.  
  • 13.  
  • 14.  
  • 15. Profiles
  • 16. Social Network Profiles
  • 17. Local Search Profiles
  • 18. Social Search Profiles
  • 19. Google Personal Profile
  • 20. Google Yourself…
  • 21. Maximize Your Website Footprint
  • 22. Session Two Action Steps <ul><li>Create Flickr, Slideshare, YouTube and PitchEngine accounts </li></ul><ul><li>Create LinkedIn and Facebook profiles </li></ul><ul><li>Create Google, Yahoo and Bing profiles </li></ul><ul><li>Create your Google Profile </li></ul><ul><li>BONUS: Get your Podcast setup </li></ul>
  • 23. Questions?
  • 24. Thank You… Patrick Giammarco 419.329.4256 [email_address]

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