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Toledo Blade Social Media Session One Aug25
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Toledo Blade Social Media Session One Aug25

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Transcript

  • 1. Social Media Pro August 25, 2011 Presented by Patrick W. Giammarco Presented to College of Business and Innovation, Executive Center for Global Competitiveness Sponsored by
  • 2.  
  • 3. Social Media Pro Sessions
    • SESSION ONE – August 25
    • Creating a Social Media Strategy
    • SESSION TWO – September 1
    • Organizing Brand Assets
    • SESSION THREE – September 8
      • Blogging for Business
    • SESSION FOUR – September 15
    • Social Networking and Networks
    • SESSION FIVE – September 22
    • Managing the Beast
    • SESSION SIX – September 29
    • Review
  • 4.  
  • 5. Weekly Routine
    • Attend weekly in-person session with PWG
    • Log in to Social Media Pro using the unique username and password provided
    • Watch main lesson video (optional)
    • Watch supportive videos
    • Read session materials
    • Explore suggested links
    • Prepare three items to share in the next session
      • Best thing I learned from this session
      • Best link or resource I found
      • Questions I still have/need answered
  • 6. www.ducttapeu.com toledoblade2011 socialmediapro2011
  • 7. Session 1 Creating Your Social Media System
  • 8. “ … If you’re not participating in social media, you’re really not online. JOHN JANTSCH FOUNDER, DUCT TAPE MARKETING
  • 9. BLOGGING RSS SOCIAL SEARCH SOCIAL BOOKMARKING SOCIAL NETWORKS MICRO Hierarchy of Social Media
  • 10. SO•CIAL ME•DI•A [soh-sh uh l mee-dee- uh ] Wikipedia defines social media as how people discover and share news, information, opinions, insights, experiences and perspectives with each other. It’s the democratization of information, transforming people from content readers into content publishers Image from www.istrat.in/blog/?tag=/facebook
  • 11. 4 Cs of Social Media Marketing Content + Context + Connection + Community
  • 12. SO•CIAL ME•DI•A [soh-sh uh l mee-dee- uh ] Wikipedia defines social media as how people discover and share news, information, opinions, insights, experiences and perspectives with each other. It’s the democratization of information, transforming people and businesses from just content consumers into content publishers Image from www.istrat.in/blog/?tag=/facebook Strategy Before Tactics
    • Align activities with objectives
    • Create a listening station
  • 13.  
  • 14. LISTEN
    • Customer experience
    • Prospect need/wants
    • C-suite mentions
    • Brand mentions
    • Name mentions
    • Industry trends
    • Competition
    • Accuracy
    • Content
  • 15.
    • Google News
    • Google Reader
    • Google Alerts
    • Search.Twitter
  • 16. Google News (news.google.com)
  • 17. Plug in what you want to search on
  • 18. RSS FEEDS
  • 19. Google Reader (reader.google.com)
  • 20. Google Alerts (alerts.google.com)
  • 21.  
  • 22.  
  • 23.
    • Paid Listening Tools
    • Filterbox
    • Trackur
    • Radian6
    • Buzzlogic
  • 24. Session One Action Steps
    • Read Let’s Talk: Social Media for Small Business whitepaper
    • Create Google Alerts for your name, company, competitors, clients and prospects
    • Set-up Google Reader and subscribe to five industry or related blogs
    • Set-up twitter account and save searches for your name, competitor and several keywords phrases
  • 25. Questions?
  • 26. Thank You… If you have any questions, feel free to contact me Patrick Giammarco 419.329.4256 [email_address]