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Toledo Blade Social Media Pro Session Four Sept15
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Toledo Blade Social Media Pro Session Four Sept15

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  • Session Four – Social Networking and Networks
  • Transcript

    • 1. Social Media Pro September 15, 2011 Presented by Patrick W. Giammarco Presented to College of Business and Innovation, Executive Center for Global Competitiveness Sponsored by
    • 2. Social Media Pro Sessions
      • SESSION ONE – August 25
      • Creating a Social Media Strategy
      • SESSION TWO – September 1
      • Optimizing Brand Assets
      • SESSION THREE – September 8
        • Blogging for Business
      • SESSION FOUR – September 15
      • Social Networking and Networks
      • SESSION FIVE – September 22
      • Managing the Beast
      • SESSION SIX – September 29
      • Review
    • 3. Weekly Routine
      • Log in to Social Media Pro using the unique username and password I’ll provide tomorrow
      • Watch main lesson video (optional)
      • Watch supportive videos
      • Read session materials
      • Explore suggested links
      • Prepare three items to share in the next session
        • Best thing I learned from this session
        • Best link or resource I found
        • Questions I still have/need answered
      • Attend weekly in-person session with PWG
    • 4. Session Three Action Steps
      • Subscribe to and start reading five blogs
      • Comment on five blogs
      • Set-up your blog strategy
      • Determine when to launch or take steps to improve
    • 5. Session 4 Social Networking & Networks
    • 6. BLOGGING RSS SOCIAL SEARCH SOCIAL BOOKMARKING SOCIAL NETWORKS MICRO Hierarchy of Social Media
    • 7. Session Four Components
      • Twitter search
      • Twellow
      • Tweetdeck
      • Facebook Fan Pages
      • Facebook FBML
      • LinkedIn
      • Twitter for Business eBook
      • 5 steps to successful Facebook advertising
      • Make Twitter search useful for marketing
    • 8. Social Networking & Networks
      • twitter Search leads, Discover, Customer service
      • Groups, Fan Pages
      • Groups, Staff, Questions
    • 9.  
    • 10. Twitter Basics
      • Tweet
      • Handle
      • Follow
      • Replies
      • Re Tweet
      • DM
      • Avatar
      • Hashtag
    • 11. #
    • 12. Why Use?
      • Customer service
      • Reputation management
      • Event promotion/extension
      • Product/service promo
      • Network and partner
    • 13. Who Should I Follow
      • Twellow.com
      • Twubble
      • Just Tweet It
      • Search.twitter
    • 14. What Do I Say?
      • @ replies
      • Conversations
      • Questions
      • RT
      • Bookmarks
      • Blog Posts
    • 15.  
    • 16.  
    • 17. Best Practices
      • Think Objectives
      • Follow (Twellow)
      • Tweet mixed but give and RT
      • Use search and aggregate
      • Use 3 rd party tool – www.oneforty.com
      • Don’t hang out all day
    • 18. Basic Facebook
      • Profile
      • Fan Page
      • Groups
      • Ads
    • 19.  
    • 20. Basic Best Practices
      • Build Fan Page
      • Repurpose content
      • Be consistent
      • Buy ads to promote content
    • 21.  
    • 22. Best Practices
      • Profile – links, keywords, descriptive
      • Status updates
      • Repurpose content – Slideshare, YouTube
      • Search for leads - Profile
      • Recommend
      • Questions and Answers
    • 23. Best Practices
      • Profile organizer
    • 24. Session Four Action Steps
      • Finish profiles on Twitter, LinkedIn and Facebook
      • Choose one network and focus on developing it deeper
      • Visit Twellow.com and follow 25 people in your industry on Twitter
      • Visit your LinkedIn profile and search for 25 people in your industry to connect with
    • 25. Questions?
    • 26. Thank You… Patrick Giammarco 419.329.4256 [email_address]

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