Toledo Blade Social Media Pro Session Four Sept15

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  • Session Four – Social Networking and Networks

Transcript

  • 1. Social Media Pro September 15, 2011 Presented by Patrick W. Giammarco Presented to College of Business and Innovation, Executive Center for Global Competitiveness Sponsored by
  • 2. Social Media Pro Sessions
    • SESSION ONE – August 25
    • Creating a Social Media Strategy
    • SESSION TWO – September 1
    • Optimizing Brand Assets
    • SESSION THREE – September 8
      • Blogging for Business
    • SESSION FOUR – September 15
    • Social Networking and Networks
    • SESSION FIVE – September 22
    • Managing the Beast
    • SESSION SIX – September 29
    • Review
  • 3. Weekly Routine
    • Log in to Social Media Pro using the unique username and password I’ll provide tomorrow
    • Watch main lesson video (optional)
    • Watch supportive videos
    • Read session materials
    • Explore suggested links
    • Prepare three items to share in the next session
      • Best thing I learned from this session
      • Best link or resource I found
      • Questions I still have/need answered
    • Attend weekly in-person session with PWG
  • 4. Session Three Action Steps
    • Subscribe to and start reading five blogs
    • Comment on five blogs
    • Set-up your blog strategy
    • Determine when to launch or take steps to improve
  • 5. Session 4 Social Networking & Networks
  • 6. BLOGGING RSS SOCIAL SEARCH SOCIAL BOOKMARKING SOCIAL NETWORKS MICRO Hierarchy of Social Media
  • 7. Session Four Components
    • Twitter search
    • Twellow
    • Tweetdeck
    • Facebook Fan Pages
    • Facebook FBML
    • LinkedIn
    • Twitter for Business eBook
    • 5 steps to successful Facebook advertising
    • Make Twitter search useful for marketing
  • 8. Social Networking & Networks
    • twitter Search leads, Discover, Customer service
    • Groups, Fan Pages
    • Groups, Staff, Questions
  • 9.  
  • 10. Twitter Basics
    • Tweet
    • Handle
    • Follow
    • Replies
    • Re Tweet
    • DM
    • Avatar
    • Hashtag
  • 11. #
  • 12. Why Use?
    • Customer service
    • Reputation management
    • Event promotion/extension
    • Product/service promo
    • Network and partner
  • 13. Who Should I Follow
    • Twellow.com
    • Twubble
    • Just Tweet It
    • Search.twitter
  • 14. What Do I Say?
    • @ replies
    • Conversations
    • Questions
    • RT
    • Bookmarks
    • Blog Posts
  • 15.  
  • 16.  
  • 17. Best Practices
    • Think Objectives
    • Follow (Twellow)
    • Tweet mixed but give and RT
    • Use search and aggregate
    • Use 3 rd party tool – www.oneforty.com
    • Don’t hang out all day
  • 18. Basic Facebook
    • Profile
    • Fan Page
    • Groups
    • Ads
  • 19.  
  • 20. Basic Best Practices
    • Build Fan Page
    • Repurpose content
    • Be consistent
    • Buy ads to promote content
  • 21.  
  • 22. Best Practices
    • Profile – links, keywords, descriptive
    • Status updates
    • Repurpose content – Slideshare, YouTube
    • Search for leads - Profile
    • Recommend
    • Questions and Answers
  • 23. Best Practices
    • Profile organizer
  • 24. Session Four Action Steps
    • Finish profiles on Twitter, LinkedIn and Facebook
    • Choose one network and focus on developing it deeper
    • Visit Twellow.com and follow 25 people in your industry on Twitter
    • Visit your LinkedIn profile and search for 25 people in your industry to connect with
  • 25. Questions?
  • 26. Thank You… Patrick Giammarco 419.329.4256 [email_address]