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Ninety percent of consumers surveyed noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online Nielsen Global Online Consumer Survey, 2009
“ … the Internet has turned what used to be a controlled, one-way message into A real-time dialogue with millions. DANIELLE SACKS THE FUTURE OF ADVERTISING FAST COMPANY , NOVEMBER 17, 2010
OUTBOUND VS. INBOUND MARKETING * Telemarketing * Tradeshows * Direct mail * Email blasts * Print ads * TV/radio ads * SEO * Landing pages * Blogging * PPC * Content * Buzz
SO•CIAL ME•DI•A [soh-sh uh l mee-dee- uh ] Wikipedia defines social media as how people discover and share news, information, opinions, insights, experiences and perspectives with each other. It’s the democratization of information, transforming people and businesses from just content consumers into content publishers Image from www.istrat.in/blog/?tag=/facebook
“ … … Social Media is Word of Mouth Marketing on steroids.
79% of adult Americans use the Internet . SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
78% of Internet users conduct product research online. . SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
9 out of 10 Internet users visited a social networking site each month in 2010
83% of Millenials have joined a social network SOURCE: Pew Internet Generations 2010 report
YouTube is the 2 nd largest search engine in the world
Facebook added over 200 million users in less than a year Years to reach 50 million users...
IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 3 rd MOST POPULATED IN THE WORLD
1 out of every 8 minutes online is spent on Facebook
40% of Facebook’s user base is age 35+
4 Cs of Social Media Marketing Content + Context + Connection + Community
Social Media Advertising
Increased intent to buy
Create Content People Want • EDUCATIONAL EBOOKS • HOW-TO VIDEOS • ONLINE CALCULATORS • PLANNING TOOLS • ANSWERS TO COMMON QUESTIONS
“ … Social media is impotent without content marketing. ANN HANDLEY HEAD OF CONTENT, MARKETING PROFS AND AUTHOR, CONTENT MARKETING