Leveraging Your Brand for Growth

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  • 1. Leveraging YourBrand for Growth: 5 Pillars toMarketing Wisdom Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 2. New Definition of Marketing Know Like Trust Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 3. Three Parts of the Brain Old or New Brain Reptilian Brain Middle Brain Leveraging Your Brand for Growth:Image: www.sharpbrains.com 5 Pillars to Marketing Wisdom
  • 4. Six Stimuli of the Old Brain Leveraging Your Brand for Growth:Image: www.salesbrain.com 5 Pillars to Marketing Wisdom
  • 5. WHAT ISSOCIAL Pillar #1: MarketingMEDIAStrategy ANDWHY YOUSHOULDCARE Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 6. Describe Your Ideal ClientDemographics | Geographics | Behavioral | Psychographics Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 7. Marketing Pillar #2 DifferentiationSteve Jobs Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 8. Interview Your ClientsAsk Them… 1. Why did you hire us? 2. What do we do better than others? 3. What could we do better? 4. Do you refer us? Why? How? 5. What would you Google to find us? Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 9. How Are You Different?• Product• Service• Market niche• Offer• Solve a problem• Unique habit• Guarantee• A way of doing business Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 10. #3 Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 11. Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972)Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 12. Positioning Statement Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 13. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 14. Marketing Pillar #4 Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 15. MarketingPurposeStatement Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 16. Talking LogoLeveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 17. Core Marketing Message Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 18. Marketing Pillar #5 Content Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 19. Content That Builds Trust • Blogs • Social media • Reviews • Testimonials Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 20. Content That Educates • White papers • Webinars • FAQs • Success stories Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 21. The Sales Funnel Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 22. Know •Who and how •Advertising •Referrals Like •Website/blog •Reception •Newsletter Trust •Search •Expert content •Sales presentation Try •Webinar •Evaluation •Nurturing Buy •Service team •New customer kit •Finance/delivery Repeat •Post project survey •Cross selling •Quarterly events Refer •Results reviews •Partner intros •Peer2peer eventsLeveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 23. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 24. Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom• Strategy• Differentiation• Positioning• Branding• Content Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
  • 25. What Do You Think?Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom