Duct Tape MarketingAuthorized Consultant Overviewwww.ducttapemarketingconsultant.com
The Duct Tape MarketingPoint of View and BrandStory
• You get marketing, but you’re frustratedbecause you don’t have a system• Stuck trading time for fees• You have a busines...
• We’ve turned marketing into a product – somuch of the work is done for you• We’ve documented the sales, marketing,strate...
The Duct Tape MarketingConsultant Program
• Programs• Training• Documentation• Support• SystemsThe Basics
Total Online Presence
Program overview• 8 live lessons• Complete online portal• Video/audio• eBooks• Resources/action plans• Real time updates
Meet the stages• Content platform• Organic SEO• Email marketing• Social media marketing• Online advertising• Mobile and lo...
The Marketing Catalyst
The Marketing CatalystThe System:• 10 sessions with consultant togo over 13 key marketinglessons• Step-by-step action item...
Complete systematicpoint of view
The Benefits to ConsultantsSales• No one has these tools• Demonstrates a clear roadmap to the prospectDelivery• Complete g...
• The Marketing Executive - 1 on 1 marketingconsulting - $1500-5000/mo – 2 meetings/mo –10-12 hrs/mo – annual engagement -...
• Immediate business building• 3 1/2 day Intensive Training• FastTac Mentoring – 5 months• Ongoing Training calls – 3x/mo•...
• Day 1 – Understanding DuctTape Marketing• Day 2 – Integrating Duct TapeMarketing Products• Day 3 – Building Your Practic...
• 10 coaching sessions withMaster Consultant• Getting started• Developing your plan• Generating leads• Converting leads• L...
• Update with John• Practice Building• Core ConceptsOn Going
• All consultants• Best way to grow• Best way to network• Best way to think bigger• Best way to learn fromsuccess of other...
Building Your Practice withDuct Tape Marketing
• Our system• Our books, message and brand• eBooks• Signature Brand Audit• Lead conversion training• Speaking for Leads• S...
Best selling books• Duct Tape Marketing (with audit)• The Referral Engine• The Commitment Engine“What, exactly, are you wa...
eBooks
Speak for Leads
Lead Qualification Tool
Consultant Blog
Sales ToolsPostcard seriesPPT DecksHourglass poster
The Duct Tape MarketingCustomer and Consultant
• Small business network/ clients• Marketing background• Enthused about the Internet• Enjoys public speaking• Successful e...
• Small digital marketing agency• Independent marketing consultantThe Consultant Models
• 2-50 employees• No strategic marketing employee• Over 3 years in business• Hires professional services• Enthused about I...
• Marketing/business experience• Client base/network• Credibility• Resources• Sales skillsHow much does a consultant make?
• Foundation - $50,000/yr• Growth - $100,000/yr• Momentum - $200,000/yrThree phases to businessThe Duct Tape Marketing Coa...
• 3-5 Catalyst or Ongoing engagementsallows you to recoup your investmentReturn on InvestmentWith the Social Media Pro Pro...
• Demand is great• Cooperation benefits all• Virtual work across linesWhat about territories?
The Duct Tape MarketingConsultant Investment and Steps
Investment• $4,990 for initial licensing and then licensing andsupport fees as follows with minimum yearcommitments at a t...
Franchise/LicenseOpportunityAction Int’l Y2MarketingBusinessAdvisorsDuct TapeMarketingDescriptionBusinessCoachingMarketing...
Take the next step• Complete Express of Interest• ducttape.me/dtmcmore• Schedule discovery meeting withManaging Partner• R...
June 6 Duct Tape Marketing Consultant Discovery Webinar
June 6 Duct Tape Marketing Consultant Discovery Webinar
June 6 Duct Tape Marketing Consultant Discovery Webinar
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June 6 Duct Tape Marketing Consultant Discovery Webinar

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June 6 Duct Tape Marketing Consultant Discovery Webinar

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Transcript of "June 6 Duct Tape Marketing Consultant Discovery Webinar "

  1. 1. Duct Tape MarketingAuthorized Consultant Overviewwww.ducttapemarketingconsultant.com
  2. 2. The Duct Tape MarketingPoint of View and BrandStory
  3. 3. • You get marketing, but you’re frustratedbecause you don’t have a system• Stuck trading time for fees• You have a business, but not a brand• It’s hard to keep up on change• You’re going it aloneWe have an idea who you are
  4. 4. • We’ve turned marketing into a product – somuch of the work is done for you• We’ve documented the sales, marketing,strategy and implementation process• We’ve created a brand that feeds the network• We’ve created a way for you be significantlymore profitableWhy you might join us
  5. 5. The Duct Tape MarketingConsultant Program
  6. 6. • Programs• Training• Documentation• Support• SystemsThe Basics
  7. 7. Total Online Presence
  8. 8. Program overview• 8 live lessons• Complete online portal• Video/audio• eBooks• Resources/action plans• Real time updates
  9. 9. Meet the stages• Content platform• Organic SEO• Email marketing• Social media marketing• Online advertising• Mobile and location• Analytics and conversion
  10. 10. The Marketing Catalyst
  11. 11. The Marketing CatalystThe System:• 10 sessions with consultant togo over 13 key marketinglessons• Step-by-step action items• Include video and audio formore tips and guidance
  12. 12. Complete systematicpoint of view
  13. 13. The Benefits to ConsultantsSales• No one has these tools• Demonstrates a clear roadmap to the prospectDelivery• Complete guide for how to• Prebuilt course portals• Backup for entire staff
  14. 14. • The Marketing Executive - 1 on 1 marketingconsulting - $1500-5000/mo – 2 meetings/mo –10-12 hrs/mo – annual engagement - $30,000• Strategic Marketing Consultant - Distance or inperson consulting - $750-1500/mo – 2meetings/mo – engagement is 10 meetingswith set curriculum - $5,000• Online Marketing Consultant – 6 virtual or in persongroup sessions focused on all aspects of onlinemarketing - $2500How a consultant generates revenue
  15. 15. • Immediate business building• 3 1/2 day Intensive Training• FastTac Mentoring – 5 months• Ongoing Training calls – 3x/mo• Annual ConferenceTraining
  16. 16. • Day 1 – Understanding DuctTape Marketing• Day 2 – Integrating Duct TapeMarketing Products• Day 3 – Building Your Practice• Day 4 – Setting up for successIntensive Training
  17. 17. • 10 coaching sessions withMaster Consultant• Getting started• Developing your plan• Generating leads• Converting leads• Launching clientsFastTac
  18. 18. • Update with John• Practice Building• Core ConceptsOn Going
  19. 19. • All consultants• Best way to grow• Best way to network• Best way to think bigger• Best way to learn fromsuccess of othersAnnual Conference
  20. 20. Building Your Practice withDuct Tape Marketing
  21. 21. • Our system• Our books, message and brand• eBooks• Signature Brand Audit• Lead conversion training• Speaking for Leads• Special eventsMarketing tools
  22. 22. Best selling books• Duct Tape Marketing (with audit)• The Referral Engine• The Commitment Engine“What, exactly, are you waiting for?This book will pay for itself in oneday.”Seth Godin, author of Linchpin
  23. 23. eBooks
  24. 24. Speak for Leads
  25. 25. Lead Qualification Tool
  26. 26. Consultant Blog
  27. 27. Sales ToolsPostcard seriesPPT DecksHourglass poster
  28. 28. The Duct Tape MarketingCustomer and Consultant
  29. 29. • Small business network/ clients• Marketing background• Enthused about the Internet• Enjoys public speaking• Successful entrepreneurWho is an ideal consultant
  30. 30. • Small digital marketing agency• Independent marketing consultantThe Consultant Models
  31. 31. • 2-50 employees• No strategic marketing employee• Over 3 years in business• Hires professional services• Enthused about Internet• Desire to take business to next levelWho’s an ideal customer
  32. 32. • Marketing/business experience• Client base/network• Credibility• Resources• Sales skillsHow much does a consultant make?
  33. 33. • Foundation - $50,000/yr• Growth - $100,000/yr• Momentum - $200,000/yrThree phases to businessThe Duct Tape Marketing Coaching Programs allowedme to be successful today, not tomorrow, that meant theworld to me.Glenn Froehlich – Duct Tape Marketing CoachSeattle, WA
  34. 34. • 3-5 Catalyst or Ongoing engagementsallows you to recoup your investmentReturn on InvestmentWith the Social Media Pro Program alone I recoupedmy initial investment in a matter of weeks. I love thisbusiness!Jennifer Metituk – Duct Tape Marketing CoachGrande Prairie, AB Canada
  35. 35. • Demand is great• Cooperation benefits all• Virtual work across linesWhat about territories?
  36. 36. The Duct Tape MarketingConsultant Investment and Steps
  37. 37. Investment• $4,990 for initial licensing and then licensing andsupport fees as follows with minimum yearcommitments at a time:• Year 1 - $620/month = $7,440• Year 2 - $620/month = $7,440• Year 3 - $308/month = $3,696• Year 4+ admin fee (currently $100/month)
  38. 38. Franchise/LicenseOpportunityAction Int’l Y2MarketingBusinessAdvisorsDuct TapeMarketingDescriptionBusinessCoachingMarketingConsultingBusinessDevelopmentConsultingMarketingConsultingFranchise/License Fee$40,000 $39,995 $75,000 $23,566Total Investment $60,000 $39,995 $75,000 $23,566MonthlyRoyalties/TrainingFees$1,500 +5%10%+(Minimum$5,000/yr)Greater of$1,100 or 20%of gross sales$100/moFranchise Term5 Years(Renewable for$5,000)Ongoing 5 Years AnnualRequiredNet Worth$100,000 N/A$35,000 to$75,000NoneRequiredCash Liquidity$60,000 N/A $10,000 $10,000
  39. 39. Take the next step• Complete Express of Interest• ducttape.me/dtmcmore• Schedule discovery meeting withManaging Partner• Review of the toolset• Determine mutual fit and success plan• Next Intensive Sept. 11-14, 2013

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