Final Toledo Blade Social Media Pro Session Three Sept8
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Final Toledo Blade Social Media Pro Session Three Sept8






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  • Session Three – Blogging for Business Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy.

Final Toledo Blade Social Media Pro Session Three Sept8 Final Toledo Blade Social Media Pro Session Three Sept8 Presentation Transcript

  • Social Media Pro September 8, 2011 Presented by Patrick W. Giammarco Presented to College of Business and Innovation, Executive Center for Global Competitiveness Sponsored by
  • Social Media Pro Sessions
    • SESSION ONE – August 25
    • Creating a Social Media Strategy
    • SESSION TWO – September 1
    • Optimizing Brand Assets
    • SESSION THREE – September 8
      • Blogging for Business
    • SESSION FOUR – September 15
    • Social Networking and Networks
    • SESSION FIVE – September 22
    • Managing the Beast
    • SESSION SIX – September 29
    • Review
  • Weekly Routine
    • Log in to Social Media Pro using the unique username and password I’ll provide tomorrow
    • Watch main lesson video (optional)
    • Watch supportive videos
    • Read session materials
    • Explore suggested links
    • Prepare three items to share in the next session
      • Best thing I learned from this session
      • Best link or resource I found
      • Questions I still have/need answered
    • Attend weekly in-person session with PWG
  • Session Two Action Steps
    • Create Flickr, Slideshare, YouTube and PitchEngine accounts
    • Create LinkedIn and Facebook profiles
    • Create Google, Yahoo and Bing profiles
    • Create your Google Profile
    • BONUS: Get your Podcast setup
  • Session 3 Blogging for Business
  • Session Three Components
    • Installing WordPress
    • WordPress Settings
    • WordPress Themes
    • Creating Blog Posts
    • WordPress Pages
    • WordPress Plugins
    • WordPress Widgets
    • Using Google Wonder Wheel to Create Keyword Rich Blog Posts
    • Ways to Make WordPress Even More Useful
  • Content as Lead Generation
    • Being found vs. hunting
    • An optimized online presence
    • Merge content with engagement
  • Being Found and Social Media
      • 73% of online users read a blog
      • 57% join social networks
      • 45% have started a blog
      • 83% have viewed a video online
      • 39% subscribe to RSS feeds
      • 36% think more positively about companies that have blogs
      • Source: Universal McCann Wave3 research into social media
    New research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services. ~ Kelsey Group
  • SEO and Social
    • Educational content
    • Frequent updates
    • Links of authority back
  • Blog Primer
    • Basics
    • Best practices
    • Amplification
  • Basics
    • Configure
    • Premium or custom theme
    • Post and comments
    • RSS feed - subscribe
  • RSS Feed
  • Best Practices
    • Read, follow and listen
    • Write what people search
    • Feed the spiders
    • Engage your comment community
    • Amplify your message k
  • 7 Ways to More Comments
    • Ask for comments
    • Ask questions and seek opinions
    • Comment on comments
    • Show humanness
    • Stir the pot from time to time
    • Make comment participation a game
    • Make sure it’s easy
  • Plug In Power
    • Add to Any – subscribe tool
    • comments
    • Twittertools – posts to Twitter
    • Google Sitemaps Generator
    • S - anti spam
    • Related Entries –
      • shows related posts
    • All in One SEO –
      • extra SEO juice ck
  • Integrate and Amplify
    • Weekly digest email
    • Email subscribe to blog
    • Social media profiles
    • Strategic network
    • Guest post
    • Surveys for content
    • Publish to Twitter, LinkedIn, FB
  • Session Three Action Steps
    • Subscribe to and start reading five blogs
    • Comment on five blogs
    • Set-up your blog strategy
    • Determine when to launch or take steps to improve
  • Questions?
  • Thank You… Patrick Giammarco 419.329.4256 [email_address]