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Social Media Sessions• Creating a Social Media Strategy• Optimizing Brand Assets• Blogging for Business• Social Networking and Networks
SO•CIAL ME•DI•A[soh-shuh l mee-dee-uh]Wikipedia defines socialmedia as how people discoverand share news, information,opinions, insights, experiencesand perspectives with eachother.It’s the democratizationof information, transformingpeople from content readersinto content publishersImage from www.istrat.in/blog/?tag=/facebook
80% of adult Americans use the Internet .SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, FEBRUARY 2012
78%of Internet users conduct product research online .SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, APRIL 2011
9 out of 10Internet usersvisited a socialnetworking siteeach month in2011
83% of Millenials have joined a social networkSOURCE: Pew Internet Generations 2010 report
YouTube is the 2nd largest search engine in the world
Years to reach50 million users... Facebook added over 200 million users in less than a year
IF FACEBOOKWERE A COUNTRY,IT WOULD BE THE 3rdMOST POPULATED INTHE WORLD
1 out of every 5 minutes online is spent on FacebookSOURCE: comScore Report: “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed”
StrategySO•CIAL ME•DI•A[soh-shuh l mee-dee-uh] BeforeWikipedia defines social Tacticsmedia as how people discoverand share news, information, 1. Align activities with objectivesopinions, insights, experiences 2. Create a listening stationand perspectives with eachother.It’s the democratizationof information, transformingpeople and businesses fromjust content consumers into contentpublishersImage from www.istrat.in/blog/?tag=/facebook
http://search.twitter.com/search.rss?q=marketing But replace ‘marketing at the end with whatever search word you want.
Session One Action Steps• Read Let’s Talk: Social Media for Small Business whitepaper• Set-up Google Reader and subscribe to five industry or related blogs (www.google.com/blogsearch)• Create Google Alerts for your name, company, competitors, clients and prospects• Set-up twitter account and save searches for your name, competitor and several keywords phrases