Ellyn Davidson's Presentation at Social Media Breakfast Toledo #4

Why s o c ial me dia Cate g o rie s o f s o c ial me dia S uc c e s s ful e xample s Be ne fits o f s o c ial me dia What yo u c an do to day

S o c ial Me edia Assessm nt Social M As s e s s me dia ent 1. You’ created a Facebook ve profile. 2. You’ wve atched a YouTube 3. You have created a blog. video. 4. You knoww Tw hat itter is. 5. You’ ever created or posted to a Wiki. ve 6. You’ posted pictures to a photo sharing w ve ebsite (ex. 7. You knoww an RSS feed stands Flickr) hat 8. You use an RSS feed reader to m for. onitor your brand. 9. You have submitted a story to Digg or StumbleUpon. 10. You have created or listened to a podcast.

Why S o c ial Me dia • Non profits are already social •Share information about your organization •Give people multiple ways to be involved •Humanize the organization •Share photos and videos adding to the emotional connection •Reach potential m bers em •Increase emotional investm of current m bers ent em

13 Cate g o rie s o f S o c ial Me dia

Mo nito ring To o ls

Publis hing To o ls

S o c ial Ne two rking S ite s

Mic ro -Blo g g ing S ite s

Widg e ts American Red Cross Disaster Alert Widget

Co llabo ratio n To o ls

Pho to S haring S ite s

Vide o S haring

Pe rs o nal Bro adc as t To o ls

Virtual Wo rlds

S o c ial Co mme rc e

Me dia S haring

S o c ial Bo o kmarking & Ne ws Ag g re g atio n

Cas e s tudie s

Cas e S tudy : The Pic ke ns Plan

Cas e S tudy : Gre e nho ur.o rg

Cas e S tudy : The Bre as t Canc e r 3-Day

Cas e S tudy : A Po we rful No is e

Cas e S tudy : A Po we rful No is e Vis ual Pe titio n Widg e t • 36,275 views •Over 500 signed the Visual Petition • 541 installs of the widget in just 3 weeks

Cas e S tudy : A Po we rful No is e Vis ual Pe titio n and Eve nt Blo g Co ve rag e • Coverage on m ultiple blogs helped drive readers to the visual petition and event page

Cas e S tudy : A Po we rful No is e Twe e t-a -tho n • #APow erfulNoise ranked #2 as a hot topic on Tw itter • Over 2500 tweets in just 4 days •Top Tweeters like Chris Brogan helped spread the w ord

Be ne fits o f S o c ial Me dia

S e arc h Eng ine Optimizatio n

Re al Time Co mmunic atio n

Cris is Co mmunic atio n

Pro vide s Human Expe rie nc e

Re putatio n Manag e me nt

Lo w -c o s t Re ac h

What c an yo u do to day ? •Start monitoring your organization and your key terms •Set up Google reader •Start reading blogs if you don’already t •Join Facebook and becom fans of other nonprofits e •Take a look at Care2.com •Visit Greatnonprofits.org

Ellyn Davidson 248-341-8211 ellyn@ ignitesocialmedia.com Tw itter @ ellynd

Ellyn Davidson's Presentation at Social Media Breakfast Toledo #4

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Ellyn Davidson’s Presentation at Social Media Breakfast Toledo #4 Presentation Transcript

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