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DTM Marketing Hourglass Concept

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The marketing hourglass suggests that there's a logical progression at which every customer comes to know, like, and trust you. And that we then turn know, like, and trust, into try, buy, repeat, and …

The marketing hourglass suggests that there's a logical progression at which every customer comes to know, like, and trust you. And that we then turn know, like, and trust, into try, buy, repeat, and refer. And then we build processes and products, and touches, and services, at each one of these points, so that we move people along to where every customer that comes to know us, also becomes an advocate or a referral source.

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